2. Magazine cover – Links with genre
Edward Norton also has blood
 There is blood on the
on his face and has an unkempt
side of Brad Pitt’s face,
appearance, this again links
this links with the
with the gritty theme.
violent theme of the film
The serious looks because it suggests that
on both of the he has been in a fight.
character’s faces
suggests violence The inclusion of only male
when linked with characters on the magazine
the gritty cover might be a coincidence
appearance of but it could also help covey
them. the violence of the film as
violence is typically
associated with men.
The background
of the magazine The clothing of Brad Pitt
cover is a dull and the cigarette hanging
grey, this could from his mouth gives him
The shadow on both the characters
be associated a gritty persona and
faces suggests mystery, which is
with the lowly grittiness is one of the
included within the film.
theme of the film. main themes of the film.

3. Magazine cover – Appeal to audience
Putting Brad Pitt in front of

Edward Norton and having a
bigger image of him is used for
marketing as Brad Pitt is more
famous than Edward Norton
and audiences will want to see
him more, even though Edward
Norton is more the protagonist
of the film.
The names of the two stars from
Fight Club have their names
written in a different font from the The title of the film is
rest of the cover line. This appeals written in a large, stand
to audiences because the audiences out font to capture
want to know about the actors audience attention.

4. Poster

The lighting of the
The background poster is quite
of the poster is a gloomy to suggest
dull brick wall, the lowly
showing the elements of the
gritty theme. film.
The tagline reads: The title of the film is
Mischief. Mayhem. Soap. on a luminescent bar
This is almost a summary of soap, this catches
of the key components: the audiences eye but
Mischief and Mayhem also is a contrast to the
are quite literal whereas rest of the poster. This
Soap ties in with parts of might be reflecting on
the film but the the core morals of the
strangeness of its film: breaking away
inclusion reflects on the from the norm.
strange inclusions within
the film.

5. Links Between Magazine Cover and Poster

Brad Pitt as main The actor’s
focus, Edward names are in a
Norton behind. bold and eye
catching font.
Use of a dull,
neutral and The clothing of
uninteresting both characters is
backgrounds. very similar, if
not identical.
The overall
appearance of The two
both characters is characters are the
both unkempt or main focus, there
gritty. are no other
characters or
anything else in
the background

7. Frame 1
Immediately after the

institutions, there is a
close up shot of Brad
Pitt. This is used as a There is a lot of darkness
means of marketing and shadow in the shot,
because Brad Pitt is a suggesting a dark and
famous celebrity and the lowly theme.
producers want as much
exposure of him as
possible.
Brad Pitt appears to be wearing the same From the mise – en – scene we can see
jacket from the poster and magazine cover. that it is night time, this is a subtly
related to the dark theme of the film.

8. Frame 2

The background is the same as the last frame: dark and
This is the shot lowly to suggest the theme of the movie.
directly after the
shot in the last
frame analysis. In
this shot we see The clothes of
the second Edward Norton
character seem similar to
portrayed by what he was
Edward Norton. wearing in the
Again Edward magazine cover and
Norton is shown poster images: a
secondary to Brad white shirt.
Pitt, just like the
poster and
magazine cover
Both of the biggest actors are introduced very early on in the
trailer to attract audiences as these two actors are quite famous.

9. Frame 3

In this shot there is
text in the middle of In the mise – en
the screen that – scene of this
reads: From the
director of Seven.
shot we can see
This is a marketing what look like
technique that tries CGI neurons in
to attract a larger a human brain.
audience by
suggesting that this This links in
film will be like with the
seven as it is psychological
directed by the
same person.
genre/theme of
the film.
The soundtrack in this shot is an upbeat electronic piece with quite a
dark feel to it, this gives connotations of action or violence.

10. Frame 4

The colour scheme
In the mise – en – and possibly
scene of this shot lighting of this shot
we can see the follow the lime like
main character colour scheme of
and a doctor the poster.
sitting in a
hospital talking.
The presence of
the doctor relates
to the
psychological
aspects of the film. During this shot, the doctor says to Edward Norton ‘No, you cant die of
insomnia’. This links in with the mental issues portrayed within the film but
the doctors body language suggests that he is disgruntled or uncaring
towards Edward Norton’s character. This suggests that Edward Norton’s
character isn't really a likeable person in the film.

11. Frame 5

The voice
over/narrative of this
shot is by the main
character and states:
‘This is your life and it
Here we can see the main is ending one minute
character lying on the sofa at a time’. This shows
watching TV. This shows that the main character
him as a lazy person. has a very bleak
outlook on life and
portrays him as quite
cynical, which will
allow the audience to
predict his actions
further on in the
movie.

12. Frame 6

In this shot, there are a
group of men
watching a fight The setting of the
between two men shot is at night time
outside of a bar. This is and the lighting is
clearly showing that dark. The clothes of
the film has a violent all the characters are
theme. The fact that dark as well, this
everyone of these further conveys the
people is a man might violent theme and
attract a larger male grittiness of the film
audience than female.
The colour scheme used in other shots also makes an appearance here. You can see
that the shot is mainly dark but the lighting gives off a yellowish glow on the ground
and to the left.

13. Frame 7

The facial expression of the
character is quite blank, reflecting
The main on his cynical or uncaring persona.
character here has
a very unkempt The portrayal of
appearance shown the character in
by his messy hair, this scene creates
blood on his shirt a persona that the
and cigarette audience may be
hanging from his able to relate to;
mouth. This tells many people who
the audience that have office jobs
the main character such as this
doesn't really care character may feel
about his the need to
appearance any behave in the way
more and that he he does. This
has a gritty helps attract a
nature. larger audience.

14. Frame 8

There is no
This frame shows a much lighting in
medium shot of this shot, the
Brad Pitt’s lighting on the
character topless characters in the
after a fight. This is background is
a marketing quite dark,
technique to show suggesting that
use Brad Pitt as a that are not very
heartthrob to gain important in the
a larger audience film.
base (particularly
the female
audience)
The surrounding area looks like a basement, suggested by the pipes and dim
lights. This shows the grittiness of the film.

15. Frame 9

During these shots, the
Near the end of soundtrack to the film
the trailer, there begins playing. The song
are shots of is ‘Where is my mind’ by
explosions such The Pixies. This song is a
as this one. This rock song and coupled
suggests to the with the explosions
audience that the created the climax of the
film will have trailer and reinforces the
scenes of action thriller and action
within it. aspects of the film