Presented at the Los Angeles Shopify Meetup, 08/21/14. Presented by Josh Highland (@JoshHighland) of http://NewLeafLabs.com. A quick overview of simple changes to your Shopify store that can have major impacts on your SEO preformance.

1. SEARCH ENGINE RANKINGS
SHOPIFY SEO
QUICK TIPS FOR SUCCESS
Shopify Los Angeles Meetup
JOSH HIGHLAND

2. Who Am I?
• Josh Highland - @JoshHighland
• Redlands Ca - The 909
• Degree in Computer Science
• Started working with Shopify in 2008
• Founder of NewLeaf Labs
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3. • Founded in 2010
• iOS / Web / eCommerce development shop
• Heavy focus on Shopify and SEO since 2011
• Shopify Experts since 2012
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4. Shopify Focused
• 4 apps in the Shopify App Store (all 5 stars!)
• SEO Meta Manager
• SEO Scan Pro
• Social Share Manager
• Order Lookup App
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5. Shopify SEO Focused
• 4000+ Shopify Stores using our SEO apps
• SEO Meta Manager
• #1 rated SEO app for Shopify
• 330+ 5 star ratings
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Early 2015

7. I’M REALLY INTO SHOPIFY AND
SEO!
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8. Quick SEO Tips For Success
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9. Page Titles
• Unique
• Interesting
• Contain keywords / phrase a person would search for
• First impression in search results
• Take control of them
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12. Page Descriptions
• Unique
• Interesting
• Contain keywords / phrase a person would search for
• NEVER USE STOCK DESCRIPTIONS
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15. Focus On Content
• 150+ words minimum
• Should be unique and interesting
• Add value to the customer
• Contain phrases people search for
• Make it human readable
• Write some blog posts
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Improve Your Images
• Google Image Search maters!
• No stock images
• High quality
• Interesting composition
• Work on your ALT tags

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Build Links
• Google = popularity contest
• Marketing effort
• Talk to bloggers in your industry
• Give your products away, ask for reviews
• Discount codes
• High quality sites
• NEVER PAY FOR LINKS!

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Get Social
• Social Buttons for your products
• Shares / Likes = Growing signal for Google
• Optimize / control your social shares
• Social Share Manager App
• Engage your customers
• Turn customers into evangelists

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Read The Reports
• Shopify SEO Report Apps
• Shopify Reports
• Google Analytics
• Google Webmaster Tools
• Bing Webmaster Tools

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Leverage Strength, Outsource Weakness
• Shopify Marketing Experts
• Proven Success
• Deep knowledge of Shopify
• Reputation / Ratings
• AVOID PEOPLE WHO PROMISE RANKING

31. Thank YOU!
@JoshHighland
JoshHighland@NewLeafLabs.com