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Josh elman launch_4_15_15
- 1. April 15, 2015 Thoughts on Growth Josh Elman @joshelman
- 2. Josh Elman
- 4. Growth today
- 5. Growth today
- 6. Josh Elman @joshelman , Greylock @greylockvc Growth Key Questions 6 1. Problem: what do people want? 2. Inception: how do we make them aware? 3. Adoption: how can we get them going? 4. Retention: how does it become a habit? Josh Elman @joshelman , Greylock @greylockvc
- 7. credit: wwarby on Flickr Measure the things that matter
- 14. Someone who Tweets? Someone who wants to stay up to date withfriends? Someone who cares about realtime news? Someone who wants to know what’s happening in their world Someone who wants to tell everyone what they had for breakfast Someone who wants to know what their friends had for breakfast
- 15. Our mission: instantly connect people everywhere to what’s most meaningful to them. Feb 14, 2011 from Barcelona, Spain @dickc Dick Costolo
- 17. credit: wwarby on Flickr Measure the things that matter
- 18. Viral Invites
- 19. SEO
- 20. Social
- 21. PR
- 22. PR
- 23. In Person
- 26. Josh Elman @joshelman , Greylock @greylockvc 26
- 27. Josh Elman @joshelman , Greylock @greylockvc 27
- 28. Josh Elman @joshelman , Greylock @greylockvc The Learn Flow
- 29. Josh Elman @joshelman , Greylock @greylockvc When someone signs up... 29 Everyone else is on it, might as well try I saw it featured in the App Store My friend Julie sent me an invite email Free Trial, I’ll give it a shot Kim Kardashian tweeted about this cool new app Josh Elman @joshelman , Greylock @greylockvc
- 30. Josh Elman @joshelman , Greylock @greylockvc YOU HAVE MOREATTENTION NOW THAN YOU EVER WILLAGAIN 30
- 31. Josh Elman @joshelman , Greylock @greylockvc 31
- 32. Josh Elman @joshelman , Greylock @greylockvc 32
- 33. Josh Elman @joshelman , Greylock @greylockvc 33
- 34. Josh Elman @joshelman , Greylock @greylockvc 34 0 Twit·Vid n. a simple video sharing option for your tweets. Home @stoptest7 Direct Messages Favorites Retweets Search Lists Trending: Worldwide Following RSS feed © 2010 Twitter About Us Contact Blog Status Goodies API Business Help Jobs Terms Privacy Home Profile Find People Settings Help Sign out What’s happening? 140 TweetTweet What to do now: 1. Tell us what you’re doing in the box above 2. Find some friends and follow what they’re doing 3. Turn on your mobile phone to update your friends on the go Home stoptest7 0 tweets 0 following 0 followers 0 listed
- 35. Josh Elman @joshelman , Greylock @greylockvc 35
- 36. Josh Elman @joshelman , Greylock @greylockvc
- 37. Josh Elman @joshelman , Greylock @greylockvc THIS IS YOUR BEST CHANCE TO HELP SOMEONE UNDERSTAND YOUR PRODUCT. SO TEACH! 37
- 38. Josh Elman @joshelman , Greylock @greylockvc 38
- 39. Josh Elman @joshelman , Greylock @greylockvc Slow down, it’s ok to explain 39
- 40. Josh Elman @joshelman , Greylock @greylockvc But don’t just tell, get users to engage 40
- 41. Josh Elman @joshelman , Greylock @greylockvc Give context and framing 41
- 42. Josh Elman @joshelman , Greylock @greylockvc Ask when it’s appropriate, not first 42
- 43. Josh Elman @joshelman , Greylock @greylockvc 43
- 44. Josh Elman @joshelman , Greylock @greylockvc THE BEST LEARNING COMES FROM MAKING CONSCIOUS DECISIONS 44
- 45. Josh Elman @joshelman , Greylock @greylockvc 45
- 46. Josh Elman @joshelman , Greylock @greylockvc
- 47. Josh Elman @joshelman , Greylock @greylockvc 47
- 48. Josh Elman @joshelman , Greylock @greylockvc The Best Learn Flows 48 1. Take their time 2. Break down the product into steps 3. Ask questions instead of explaining 4. Start with the easy questions first 5. Put the user into the product only when ready (but allow skipping) Josh Elman @joshelman , Greylock @greylockvc
- 49. credit: wwarby on Flickr
- 50. Josh Elman @joshelman , Greylock @greylockvc # days visited in month 1 %whovisitedNdaysinmonth2 Step 1:Analyze month over month usage
- 51. Josh Elman @joshelman , Greylock @greylockvc Step 2: Determine who is “core” 51 0%# 10%# 20%# 30%# 40%# 50%# 60%# 70%# 80%# 90%# 100%# 1# 2# 3# 4# 5# 6# 7# 8# 9# 10# 11# 12# 13# 14# 15# 16# 17# 18# 19# 20# 21# 22# 23# 24# 25# 26# 27# 28# 29# 30# 31# 32# Reten%on'Rate'based'on'#'%mes'used'in'month'1'
- 52. Josh Elman @joshelman , Greylock @greylockvc Step 3: Understand activations 52 CORE CURIOU S NEW CASUA L COLD 20% 90% 40% 40% 40% 8% 50% 10% 95% 4% 1%
- 53. Josh Elman @joshelman , Greylock @greylockvc Step 4: Figure out why 53 Following more than 30 accounts 1/3 - mutual follows 2/3 - one-way follows
- 54. Josh Elman @joshelman , Greylock @greylockvc Step 5: 54 Be Creative. Use your data. Build features. Ship. Test. Learn. Josh Elman @joshelman , Greylock @greylockvc
- 55. April 15, 2015 Thoughts on Growth Josh Elman @joshelman