SSOM – Social Search Optimized Marketing. Okay, so the title needs work.... The steps: 1. Technical SEO – Define and resolve technical issues with the site, such as: • Canonical • 4xx and 5xx errors • 3xx codes • Duplicate content • Broken links • Slow site performance • Non-indexation of URLs 2. Key Terms/Competitors Analysis – Analyze and define competitors / relevant key terms 3. On page SEO – Define and resolve on page issues, such as: • Empty page titles/meta tags • Relevance of site content • Quality of site content 4. Content Development – Define targeted, relevant content strategies • Develop quality, targeted, relevant content • Develop company-based content creation guidelines, which include: • How titles will be written (for SERPs and on page) • How meta data will be handled • A set of foundational topics • A set of secondary topics • A set of tertiary topics • How bios will be written • How URLs will be handled. Examples: • Short • Stop words stripped • Hyphens, underscores or pluses, etc. as word separators 5. Digital Asset Guidelines – Define how the company will deal with digital assets, such as: • Set up guidelines/checklist to handle PDFs, such as filling in document properties • Set up guidelines/checklist for other types of documents, such as Excel files • Set up guidelines for optimizing videos for upload and hosting on YouTube or other video sites 6. Link Building Strategies – Define how link building programs will be handled • Develop link building guidelines, including: • Type and quality of potential linking sites (for outreach linking)

1. New SEO >> Jose princely (Social Media Optimizer)

2. SSOM – Social Search Optimized Marketing.

4. Key Terms/Competitors Analysis

5. On page SEO

6. Content Development

7. Digital Asset Guidelines

9. 2.Key Terms/Competitors Analysis Analyze and define competitors / relevant key terms

10. 3. On page SEO Empty page titles/meta tags Relevance of site content Quality of site content

11. 4.Content Development Develop quality, targeted, relevant content Develop company-based content creation guidelines, which include: How titles will be written (for SERPs and on page) How meta data will be handled A set of foundational topics A set of secondary topics A set of tertiary topics How bios will be written How URLs will be handled. Examples: Short Stop words stripped Hyphens, underscores or pluses, etc. as word separators

12. 5. Digital Asset Guidelines Set up guidelines/checklist to handle PDFs, such as filling in document properties Set up guidelines/checklist for other types of documents, such as Excel files Set up guidelines for optimizing videos for upload and hosting on YouTube or other video sites

13. 6. Link Building Strategies Develop link building guidelines, including: Type and quality of potential linking sites (for outreach linking) For more SEO tips visit http://blog.egrovesys.com/