http://tier10lab.com/2011/07/08/several-automotive-brands-use-viral-video-to-target-demographics/ -- Many of the top manufacturers in the automotive industry are using video to connect to customers. Thanks to YouTube, the accessibility of branding has become undeniable. Whether targeting specific demographics, or reaching across the board, videos have [...]

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Automotive Brands Use Viral Video to Target Demographics
http://tier10lab.com/2011/07/08/several-automotive-brands-use-viral-video-to-target-demographics/
July 8, 2011
By Marcella Barres
Many of the top manufacturers in the automotive industry are using video to connect to customers.
Thanks to YouTube, the accessibility of branding has become undeniable. Whether targeting specific
demographics, or reaching across the board, videos have become a standard practice on the web.
Speaking to the Civic's longstanding appeal, Tier10's “Heritage” video captures several generations and
diverse backgrounds.
It also highlights the evolution of Civic by incorporating ads from the past 33 years. Through the Civic
drivers' own experiences and through the different generations of the Honda Civic, many stories can be
told. The video plays on the emotion of the driver, a memory that not only links you to a car, but an entire
experience. A cross-country trip with your friends, seeing a specific landmark, or bringing home your first
child -- just a few examples of ways the Civic has shaped a part of a Civic owner’s stories.
Tier 10 is hosting a contest rewarding Civic owners for telling their stories. See
www.Facebook.com/newcivic and tell your story.
*The aforementioned video has been removed. Its timeline for syndication has been met, with results better than we could have
hoped for. Please stay tuned to Tier10Lab for a full case-study on the "Heritage" Civic Project.
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