This document discusses marketing concepts and strategies. It introduces the 5Ps framework for marketing: Passion, Preparation, Performance, Purpose, and Potential Possibilities. It advocates for integrating marketing earlier in the product development process rather than as an afterthought. The document also promotes the concept of "HyperMarketing 3.0" which combines high performance, highly personalized marketing that is hyperlinked across networks. The overall message is that marketing is the ultimate value maximizer and everything can be marketed.
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A. Why Marketing?
1. Last Mile
2. Ultimate Value Maximizer
B. 5Ps
1. Passion
2. Preparation
3. Performance
4. Purpose
5. Potential Possibilities
C. What’s 3.0 for You?
Why HyperMarketing 3.0 for You?
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1. Feasibility Study
2. Get Financial Investment
3. Build Factory
4. Recruit and Train Personnel
5. Produce
6. Deliver to Point of Sale
7. Market and Sell the Product
For many companies,
marketing comes near the end
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1. Does not need the value you offer
2. Not aware that your product is available
3. Prefers another brand
4. Tries the product once and then goes
back to old product
5. Likes the product for a while but switches
due to inconsistent product
Marketing at the End Results
to Last Mile Failures:
Customer:
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Why is marketing the ultimate value maximizer?
Operations, HR & Finance = +156%
T-shirt with cheaper materials, more efficient
plant and equity instead of debt
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A. Why Marketing?
1. Last Mile
2. Ultimate Value Maximizer
B. 5Ps
1. Passion
2. Preparation
3. Performance
4. Purpose
5. Potential Possibilities
C. What’s 3.0 for You?
Why HyperMarketing 3.0 for You?
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1Passion to Coach, Train,
Market, Continuously Learn
170+ Vice Presidents, Directors, Deans of
State Universities & Colleges
3 Batches (December
2013 to February 2014)
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1Passion to Coach, Train,
Market, Continuously Learn
170+ Vice Presidents, Directors, Deans of
State Universities & Colleges
20 Middle Managers Social Security System
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2 Engineering degrees (UP), 1986 & 1988
1 MBA (AGSB) , 1994
2 Self Initiated Post Bachelor degrees
Marketing Communications, DLSU-CSB- PANA, 2002
Digital Marketing, Ateneo CCE- IMMAP, 2010
3 Company Sponsored Management
Development or Marketing Degrees (AIM)
Marketing Strategy, Entrepreneurship, MDP
2 Preparation
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3 years simultaneous entrepreneur &
undergrad teaching (Ateneo Loyola, CCE,
1994-97)
15 years simultaneous academe and industry
(AGSB, 1997- 2014)
2 years international simultaneous academe
& industry (2007-2009)
80% of marketing curriculum on-line
3Performance unParalled:
2000+ students in 20+ yrs
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A. Why Marketing?
1. Last Mile
2. Ultimate Value Maximizer
B. 5Ps
1. Passion
2. Preparation
3. Performance
4. Purpose
5. Potential Possibilities
C. What’s 3.0 for You?
Why HyperMarketing 3.0 for You?