This document outlines 21 techniques for powerful presentations. It begins with an introduction on why being an effective presenter is important as a 15-minute presentation can have a greater career impact than 40 hours of work. The techniques section provides tips such as thinking from the customer's perspective, using descriptive outlines and headlines, focusing on big ideas, using diagrams and pictures, and practicing extensively. The conclusion emphasizes that effective communication requires meeting customer needs through concise presentation of key points.
4. 1.Why?
Life is not FAIR! 15 min> 40 hours
Your 15 minute weekly oral report
Has greater impact to your career
than the rest of the 40 hours you worked during
that week
A great part of management’s judgment is
based on what , how you report.
5. Why do you REPORT?
1. Forces you to analyze.
2. Gets action.
3. Learn by doing
4. Learn by listening from other reports.
7. Power Technique #1
Think Customer. Not Self
Customer: What’s In It For Me?
Common Presentor’s Mistakes:
What Can I Do?
What Do I Know?
8. View your report from
customer’s perspective
YOU
1. Computer
2. 2 feet
3. Know details
4. Unlimited time
5. This is what I did!
6. Effort input
CUSTOMER
1. Projector
2. 20 feet away
3. Unfamiliar with
content, units
4. Limited time
5. What’s in it for me?
6. Impact/ Retention
9. View your report from
customer’s perspective
YOU
1. Computer
2. 2 feet
3. Know details
4. Unlimited time
5. This is what I did!
CUSTOMER
1. Projector
2. 20 feet away
3. Unfamiliar with
content, units
4. Limited time
5. What’s in it for me?
6. Impact/ Retention
Did you know?
1. Your fingers don’t
project:
• From computer
• From you
2. People have limited
vision
3. If customer doesn’t
understand, he tunes out
10. Customer has needs and
problems that you can solve
He listens if you have answers
He doesn’t care about everything else.
Don’t waste time with excess info.
11. 2 examples of wasted
time and effort
What
time is
it?
6:30
& 23 sec
And 9:30
In
NewYork
12. Power Technique #2
Adapt communication
format to the medium
Examples:
(1) Limited Internet surfing using cellphones
since screen size < Computer,
(2) Billboards have less text than print ads.
14. Power Technique # 3
Use all-occasion formats
Don’t be a victim of
Differences in projector capability,
Lighting conditions,
Size of Room
15. White backgrounds always
work! (Title =36)
1. Fancy text colors are unreadable
2. Unpredictable light effects
Projected diff. From computer
3. First level =28 blue
2nd = 24 black
3rd = 20 green
4. Arial or arial black font
5. Hyperlink properly
21. What’s the complete idea?
If this represents
everything true
about the product
price, terms, specs, benefits, availability
how to use, who endorses it, brand, etc.
22. Everything can get lost in
the translation
This is what you say
To customer
23. Everything can get lost in
the translation
This is what you say
To customer
What they hear & see
24. Everything can get lost in
the translation
This is what you say
To customer
What they hear & see
What they distort
25. Everything can get lost in
the translation
This is what you say
To customer
What they hear & see
What they distort
What they remember
27. Focus on the big idea!
Learn from the 30 second TV ad
This is what you CAN say
This is what you ACTUALLY say
What they hear & see
What they distort
What they remember
28. Sell the SIZZLE, not the steak
Remember when you were trying to impress
someone?
This is what you CAN say
29. Sell the SIZZLE, not the steak
Enlarge the sizzle with smoke and sound
This is what you CAN say
This is what you ACTUALLY say
With SIZZLE
29
30. Sell the SIZZLE, not the steak
Do it well and there is no loss in translation
This is what you CAN say
This is what you ACTUALLY say
With SIZZLE
What they hear & see
What they distort
What they remember
31. Sell the SIZZLE, not the steak
Customer buys everything!
This is what you CAN say
This is what you ACTUALLY say
With SIZZLE
What they hear & see
What they distort
What they remember
If they buy sizzle,
They buy steak,
sauce, burnt
meat & all.
32. Power Technique #6
Slides are FREE.
Don’t overcompress.
Presenting Five 1-idea slides
are faster than
getting audience confused with 1 cluttered slide
34. Here’s a really confusing
situation for real…
IT staff took 30 minutes trying to
explain this…
Concessionaire or outright purchase?
Weight or price based?
Price label is 1 for weight and 2 for price
What color to use? (blue, green, red, yellow?)
35. CPR2- Sample retention
tool used for real situation
Concessionaire or outright?
Weight or price based?
Price label: 1 for weight. 2 price
What color? (blue, green, red, yellow?)
30 second Retention tool used:
CPR2
Concess uses price based, use red (as
warning). Price tag shows 2.
Try to forget CPR2 if you can!
36. Power Technique #8
Use the Cover Page
As the Executive Summary
(Cover page is
First & Last Page
of Presentation :
Bookend)
37. Power Presentations
Effective Communicators Win!
Bong De Ungria
October, 2010
Coverpage elements:
1. Descriptive Title(s)
2. Presentors’
name(s)
3. Date
4. Picture
5. Consistent Format
Elements
38. Last slide should finish
with your 1 Big Idea!
Blank Page Adds
No Value
Remind audience
Of your Big Idea.
You can still thank
audience.
Explicitly showing
Thank You
Is for Beauty
Contests Only
39. Power Technique #9
Use A Descriptive Outline
Effective Communication Requires 3 Steps
1. Introduce what you will say… (Outline)
2. Say it (Body)
3. Repeat what you just said… (Conclusion)
41. A Better outline
describes…
Why use power ppt? (Intro)
Techniques (Body)
Meeting Customer Needs (Conclusion)
Why, How, Who? (Summary)
42. Power Technique #10
Follow 7 x7 Rule
Less than 7 lines,
Less than 7 words per line
Avoids Clutter
Allows Emphasis of Key Ideas
43. This outline is too wordy… uses
complete sentences and no
abbreviations. Not 7 x 7
Why do we need power presentations?
Unnecessary building distracts power presentations
There is no picture here that can liven page in this
example.
A power presentor does not have cue cards.
Everything he needs is in the slide.
Too many words disallow the use of accompanying
pictures
Tendency to just read off (ala narrator)
See “power presentations” repeated 4 x.
44. This follows 7 x 7 rule
Why use power ppt? (Intro)
Techniques (Body)
Meeting Customer Needs (Conclusion)
Why, How, Who? (Summary)
45. Power Technique # 11
Make the Headline Speak
(Top Red Line = Complete idea)
If it is important,
Explicitly state this in the head line.
Think like a newspaper editor.
Don’t make audience guess.
46. Budget for 2002
Current CRM Proposed CRM Increase
SALES 80 144 64
COST OF SALES 48 72 24
GROSS PROFIT 32 72 40
LESS: OPERATING EXPENSE 16 21 5
FIXED COST 7 7 0
VARIABLE COST 9 14 5
LESS: ADV & PROMO 5 17 12
NET INCOME 11 35 24
This is a title
or label. So what are
you really trying to say?
47. Invest 12 M in Proposed CRM
Increase Income by 24 M
5. Budget for 2002 (millions)
Current CRM Proposed CRM Increase
SALES 80 144 64
COST OF SALES 48 72 24
GROSS PROFIT 32 72 40
LESS: OPERATING EXPENSE 16 21 5
FIXED COST 7 7 0
VARIABLE COST 9 14 5
LESS: ADV & PROMO 5 17 12
NET INCOME 11 35 24
This is why you are
Showing this Table!
This is a good
Example of a the HEADLINE
Direct the listener’s eyes
by highlight boxes just
Like in newspapers.
48. If it is important, then
put complete idea in the title line
Uses Title.
Needs explanation by
presentor for audience to
understand
Uses Title Line.
Explanation is clearly
Shown.
“Selective” is repeated 4 times
49. Power Technique # 12
Your slide = Your notes
Don’t hold a notebook, cue card
Don’t say something & not show it.
Slides should self-explain, stand-alone.
50. Power Technique # 13
Use Combination
of Text, Pictures, Dates
Extra effort is worth it.
Avoid moving pictures!
Separate pics and text.
LABEL pics.
51. Use pictures to liven page…
Why use power ppt?
Techniques
Meeting Customer Needs
Why, How, Who?
Moving pics distract
52. Text with overlapping
pictures are not readable
Reduce picture size! (see next slide)
• Why use power ppt?
• Techniques
• Meeting Customer Needs
• Why, How, Who?
53. Separate Text & Pics
Optimize size of pictures
(right size = more effective)
• Why use power ppt?
• Techniques
• Meeting Customer Needs
• Why, How, Who?
55. Caption/ date your pictures
Front End Training, Aug. 30
Abenson signage, Sep 2
56. Power Technique # 14
When in Doubt? Don’t
1. Leave out details you don’t understand
(audience won’t know what is missing)
2. Avoid errors, controversies.
58. Power Technique # 15
Use Diagrams To…
1. Explain
2. Simplify Concepts
3. Tell Stories
4. Quantify
5. Show Relationships
6. Analyze
59. This is too wordy!
Paste is the combination of
cementitious materials, water, air and
chemical admixtures
Mortar is the combination of paste and
fine aggregates
Concrete is the combination of mortar
and coarse aggregates
60. Diagrams explain better!
Cement
Water
Admixture
Mineral
(Flyash, Slag, SilicaFume)
Chemical
(Superplasticizer, Retarder)
Air
Aggregates
Fine aggregates
Coarse aggregates
Paste
Mortar
Concrete
61. Make own diagrams to
simplify concepts!
Cement
grain
Cement
spines
form
Cement expands to
many layers
Hardened
Material
containin
g
water Various cements interlock
Setting or hardening due to stronger
interlock
Cement hydration
62. G1 AGGREGATE
PASTE
3/4 AGGREGATE
3/8 AGGREGATE
SAND
During mixing, the cement
paste (cement, water, admix,
air) must completely wrap
around all the aggregates.
Concrete strength results from
the strength of the aggregates
as well as the strength of the
paste to paste bonding
Tell stories using diagrams!
63. Diagrams quantify!
Current PTM (primary target)
Children
Parents
Teachers
Religious (priests & catechists)
Nearby community
Additional Target Markets
Family
Officeworkers
Poor , far-flung communities
Current
Future
64. Diagrams aid
analysis!
Sisters visiting schools
TV Mass
Radio Programs
Special Events (Bookfairs, Prod Launch)
Customers going to Bookcenter or outlets
Media people taking training program
77. Power Technique # 20
Tell a Compelling Story
Using facts, numbers, insights, pictures
Know your objectives
78. A Typical, Monthly
Business Opcom Story
1. My financial numbers (Company)
2. Competitive Activities
3. Local trends and store issues
4. Customer Insights
5. Store Action Plans**
6. Support needed from head office**
** Must be based from 1 to 4
79. What type of billiards
player are you?
Can you tell what ball is going to which
pocket before taking the shot?
Or do you strike
hard
and pray
something
80. Power Technique # 21
Practice! Practice!
To avoid major, major mistakes
81. Practice as if your life
depended on it.
1. Don’t just practice.
Perfect practice makes perfect!
2. View slideshow
in “computer” as slideshow, 3x
in “projected” presentation
mode, 2x
If possible, test set-up
beforehand.
82. 3. Who?
Who Benefits from Powerful
Presentations
1. Your Audience
What’s In It for Them ?
Why Should they Listen to You?
They are paying you their TIME
2. You
Achieve your communication objectives
Get your ideas accepted, implemented
3. Interested Stakeholders
Your company, the community