9. 1. Paid Search • $ 7.2M on Google • $ 14M on Yahoo! 2. Digital “Brand” Advertising • $ 3.8M on mainstream websites 3. Social Media • $ 980K on Facebook • $ 280K on MySpace Digital Media Spend
19. Tactic 4: Create Engagement Site log-in created a database of 13 million qualified leads
20. Tactic 5: Empower your fans Recruit Core Advocates among your closest target Obama “Core ” 1. Black Community and its leaders 2. Democrats tired of the Clintons 3. First victims of the economic downturn Peers (Followers)
33. Each non-urgent legislation will be published for 5 days to allow the public to review and comment on it, before the President signs it. Transparency Leverage digital to report on what you’re doing • Once elected
38. But we’re in a crisis. Maybe we should stick to what works?
39. Hello TV people: It’s not working Percentage of U.S. homes watching network primetime TV
40. Maybe Brazil is totally and completely immune? Maybe Brazil will never change?
41. I will make you a bet: Brazil is going to explode. Digitally. Why?
42. You’re rushing online Wired household penetration is outpacing all the other major growth markets: You in 2009: 38%* RIC in 2009: 22%** *Averages Brazil, Mexico and Argentina **Averages Russia, India and China
43. You’re hyperdigital You have one of the most advanced digital populations on Earth. Highest reach in social networks: 60% Highest reach in digital communications: 82% webmail 73% in Messenger