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Local Directory Marketing
        Jose Cintron, MBA-CPC
            (954) 374-8298
         jose@mba4help.com
         www.mba4help.com
http://www.linkedin.com/in/josecintron
What is Marketing?
Marketing is everything you do in
preparation for the sales:
__________________________________________________________


•   Marketing materials, what they say and how they look
•   Your website ranking
•   How accessible is the website to your niche
•   How you answer the phone and how you dress
•   Your attitude and how you project your business
•   Every single point of contact with your audience
•   Marketing must be planned and measurable for ROI



                        www.mba4help.com
Interruption Marketing
DOES NOT WORK (Low ROI)


Outbound Marketing is out:
________________________

• Telemarketing
• Trade shows
• Direct mail
• Print ads
    TV/radio ads




              www.mba4help.com
Permission Marketing

DOES WORK (High ROI)

Inbound Marketing is in:
______________________

• Social Media/Networking
• Blogging/Press Release
• Viral videos/Information
• Pay per click/Display ads
• SEO/SEM/emails
  Local Directories


                  www.mba4help.com
Social Media




www.mba4help.com
Social media trend
    22% of online time is spend in social media network
    In 2011 50% of marketers( including your competition)
    will incorporate social media
    Top 5 marketing tactics increasing in 2011
    Social media       75%
   Web search/SEO 51%
   Email campaign       49%
   Virtual Events      48%
   Online advertising 28%
                    www.mba4help.com
Social media users in US




   www.mba4help.com
Local Directories-SEO




  www.mba4help.com
How clients reach your business?




       www.mba4help.com
Do I need Local Directories?
  wrong: The question is:
Can I afford not to have it?




        www.mba4help.com
Conclusion

Using Local Directories        Not using Local Directories




                   www.mba4help.com
Available presentations
Social media marketing                Internet Marketing
Facebook                              Google pay per click
Twitter                               Yahoo pay per click
LinkedIn                              Facebook pay per click
YouTube                               LinkedIn pay per click
Blogger                               Email marketing
Search Engine Optimization
Google                                Business
Bookmarking                           Business Plan (2hrs)
Social media press release            Business Startup
SEO-Website optimization              SMM strategies
Local Directories


                       www.mba4help.com

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Local Directories for Business Success

  • 1. Local Directory Marketing Jose Cintron, MBA-CPC (954) 374-8298 jose@mba4help.com www.mba4help.com http://www.linkedin.com/in/josecintron
  • 2. What is Marketing? Marketing is everything you do in preparation for the sales: __________________________________________________________ • Marketing materials, what they say and how they look • Your website ranking • How accessible is the website to your niche • How you answer the phone and how you dress • Your attitude and how you project your business • Every single point of contact with your audience • Marketing must be planned and measurable for ROI www.mba4help.com
  • 3. Interruption Marketing DOES NOT WORK (Low ROI) Outbound Marketing is out: ________________________ • Telemarketing • Trade shows • Direct mail • Print ads TV/radio ads www.mba4help.com
  • 4. Permission Marketing DOES WORK (High ROI) Inbound Marketing is in: ______________________ • Social Media/Networking • Blogging/Press Release • Viral videos/Information • Pay per click/Display ads • SEO/SEM/emails Local Directories www.mba4help.com
  • 6. Social media trend 22% of online time is spend in social media network In 2011 50% of marketers( including your competition) will incorporate social media Top 5 marketing tactics increasing in 2011  Social media 75%  Web search/SEO 51%  Email campaign 49%  Virtual Events 48%  Online advertising 28% www.mba4help.com
  • 7. Social media users in US www.mba4help.com
  • 8. Local Directories-SEO www.mba4help.com
  • 9. How clients reach your business? www.mba4help.com
  • 10. Do I need Local Directories? wrong: The question is: Can I afford not to have it? www.mba4help.com
  • 11. Conclusion Using Local Directories Not using Local Directories www.mba4help.com
  • 12. Available presentations Social media marketing Internet Marketing Facebook Google pay per click Twitter Yahoo pay per click LinkedIn Facebook pay per click YouTube LinkedIn pay per click Blogger Email marketing Search Engine Optimization Google Business Bookmarking Business Plan (2hrs) Social media press release Business Startup SEO-Website optimization SMM strategies Local Directories www.mba4help.com