The document discusses how to effectively use LinkedIn to manage your professional brand, grow your network, and get noticed. It recommends completing your profile, connecting with others, participating in discussions, and sharing content to help stand out. The key is to manage your brand, get connected on LinkedIn's large professional network, and participate actively to help others see your expertise.

1. The Power of LinkedInHow to stand out
Jose Coronado

2. About Jose Coronado
Founder and Principal
Design Management Consulting
Innovation, Transformation, User Experience
Head of Global User Experience (2007 –2013)
SAP Application Visualization by iRise Partner
Visualization COE Executive
Head, User Interface Engineering (1998 –2006)
Human Factors (1997 -1998)
@jcoronado1
linkedin.com/in/josecoronado/
You can follow me -

3. About ITX Digital
What
A Management Consulting firm that helps clients define and execute their digital strategy.
Our goal is to support organizations and individuals maximize the business value and impact from your investments in digital strategies.
Why
Our client’s expertise in combination with our experience driving global digital programs, minimizes risk and increases execution efficiency.
Philosophy
Work in close collaboration with our client executives to uncover opportunities, understand the business impact and value of the digital strategy, providing a solid foundation for success.
3

4. Digital World Population
World Beyond Borders
1.
China
2.@facebook
3.
India
4.
@Tencent
5.@WhatsApp
6.
United States
7.@google
+
8.@LinkedIn
9.@twitter
10.
Indonesia

5. ?

6. YOU

7. A Quick Look -What did I find?
About Your Organization
•
21,000+ Followers
•
4,700+ People in LinkedIn
Small Sample Size (this group)
•
50% are in LinkedIn
•
7% inactive profile -0 connections
•
~150 Connections
•
Profile completion varies

8. •
Largest Global Professional Network
•
200+ Countries,
•
19+ Languages
Executives from
•
Fortune 500
•
Small Business
•
Independent Professionals
•
Young Professionals
•
Students
What is ?

9. What is IN it for you?
It’s about You!
Manage your Brand
Get Connected
Participate
Get Noticed
•
If you don’t have a profile, create one
•
If you have one, strengthen it

10. What is IN it for you?
Manage Your Brand
•
A LinkedIn Profile IS NOTthe Resume
•
Create or update your LinkedIn Profile
•
Showcase your expertise, projects, publications
Professional Profile–Student / Young Professional Sample Profile
LinkedIn Top Card

11. Digital Strategy
Manage Your Brand
LinkedIn Top Card
•
Your Name with applicable titles and certifications
•
Professional Picture
•
Strong Headline attention grabbing
“Award winning designer for consumer products”
“Business Driven High Growth
CMO”
“Product Management Leader, Strategic Thinker, Deliver Solutions with Market Impact”
•
Experience (Current & Past)
•
Education
•
Contact Information
Student / Young Professional

12. Digital Strategy
Manage Your Brand
•
Your Value Proposition
•
Your areas of interest and experience
•
Specialties, Competencies, Business and Technology Acumen
•
Optional –call to action or contact information
Student / Young Professional Sample

13. Digital Strategy
Manage Your Brand
•
Relevant Experience
•
Achievement Highlights

14. Digital Strategy
Manage Your Brand
•
Build your skills and expertise
•
Endorse people in your network
•
Get endorsements over time

15. Digital Strategy
Get Connected
•
Connect and grow your network
•
Expand and maintain your network

16. Digital Strategy
Participate
•
Join Groups, start a discussion, participate in a discussion
•
Follow companies, Influencers, people of professional interest
•
Follow Schools

17. Digital Strategy
Get Noticed
•
Add presentations to your profile
•
Give before you get
•
Endorse, Recommend, Congratulate
•
Share an update
•
Like, Share posts, updates from others
•
Share your blog article
•
Write a LinkedIn Article
Published by David

18. Takeaways
Manage your Professional Brand
You are in control
Complete your Profile
Grow your network
Give before you get
Share and get noticed
IT’S ABOUT YOU!

19. TRANSFORMATION • INNOVATION • USER EXPERIENCE
JOSECORONADO
THANKYOU!
@jcoronado1
linkedin.com/in/josecoronado/
Jose.Coronado@itxdigital.com

20. Recommended Readings
by Michael O’Donnell
What You Should Be Doing on LinkedIn
Every Month, Week, and Day
Forbes 9/25/2014
8 Mistakes You Should Never Make On LinkedIn
Forbes 3/4/2013

21. Recommended Readings
Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time Hardcover –June 3, 2014
by Keith Ferrazzi
Brag!: The Art of Tooting Your Own Horn without Blowing It Hardcover – Paperback -May 21, 2003
by Peggy Klaus