Professional Branding on LinkedIn Build a personal brand & an engaged network. Increase your visibility, authority and influence.

1. Image credit Shutterstock
The Power of
& Professional Brand

2. Optimise
your Profile
Build a
Network
Establish
Thought
Leadership
Engage &
Leverage
Copyright Wildfire Social Marketing 2019
Mastery
LinkedIn

3. 179M+
Asia Pacific
Jan 2020

4. Network
200+
Search Engine
10M+ Au
20M+ Jobs
Professional
90K Schools
30M+ Companies
673M+
Countries
2 /second
87M+
Millennials
Personal Brand
44% monthly
40% daily
60% +
94%B2B Content
Distribution
engagement
Professional

5. “Your brand is
what other
people say about
you when you’re
not in the room”
Jeff Bezos
Founder and CEO of Amazon
Image Credit
Shutterstock

6. Copyright Wildfire Social Marketing 2019
#PMOSydneyMeetUp
Digital
Brand
TikTok

7. LinkedIn
•Showcase your talents?
• Represent your values?
• Establish your credibility?
• Share your vision?
•Show up in search?
Image Credit
Shutterstock
Visibility » Authority » Influence
Does your
Presence ….

8. First Impressions
LinkedIn is one of
the top sites that
Google crawls

9. •Establish
your brand
•Create an
impression
•Leave a
digital
footprint
behind
LinkedIn
Your
Profile

11. ACTIVITY– Check your rank (Incognito Search)

13. 1. VISUAL
Brand Image
HEADLINE
SKILLS
CHARACTER
ABOUT
Summary story
Credibility &
Connection
RECOMMENDATIONS
ACCOMPLISHMENTS
CONTACT
INFO
Profile Photo
EXPERIENCE Curate, Create
and Converse
CONTENT +
CONTEXT
Elevator Pitch
Keywords
2. COPY
3. MEDIA
Expertise
4. SOCIAL PROOF
5. ACTIVITY
Showcase
Highlight
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21x
CONNECTION

15. PORTFOILIO CAREER

16. BACKGROUND

17. SOCIAL
PROOF &
KEYWORDS
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18. EXTRA

19. METRICS &
KPI linkedin.com/sales/ssi

20. Engagement …. Messages …. Emails …. Calls … Opportunities
Copyright Wildfire Social Marketing 2019
METRICS &
KPI

21. wildfiresm.thinkific.com/

22. “Who are the
influencers of your
ideal connections?”
@JoSaundersAU
Copyright Wildfire Social Marketing 2019
Network
Your connection
YOU
Their connection
= your prospect
More prospects

23. Connection Types
• Ideal clients / stakeholders
• Influencers of your ideal ‘clients’
• Strategic partners
• Authorities & Leaders
• Colleagues
• Students
• Talent…. Potential employees
• Mentors / Mentees

24. SEARCH – Filters & Alerts
Copyright Wildfire Social Marketing 2019

25. The order to precedence is:
• Quotes "" - For an exact phrase or multi-word title
• Parentheses () – For more complex searches
• NOT – to exclude the word following NOT from search results
• AND – To include all items in search results
• OR – To include one or more items in the results
(PMO OR "Portfolio Management Specialist") NOT
“Project Manager”
SEARCH - Boolean Search
Reference: https://www.linkedin.com/help/linkedin/answer/75814/using-boolean-search-on-linkedin?lang=en
AND

26. (PMO OR "Portfolio
Management Specialist")
NOT “Project Manager”
FILTERS:
Sydney + 2nd
RESULTS:
Relative to me

27. site:linkedin.com/in
(PMO AND "Digital
Transformation") AND
Sydney
Xray Search
Reference: https://www.linkedin.com/help/linkedin/answer/75814/using-boolean-search-on-linkedin?lang=en

31. Find your digital
business card
Share
Scan
Connect
ACTIVITY
Image Credit
Shutterstock

32. NEW
Find & connect
with people
nearby
NEARBY

33. X
Thought Leadership

35. Encourage &
Engagement
Stories &
Reflection
Build Your
Hashtags@Mention
Copyright Wildfire Social Marketing 2019
Like
Comment
Share
Native
Video Article
Photos
#
#PMOSydneyMeetUp
»
Brand

37. Talk WITH, not
AT your Network
Engage > Home feed – Notifications – Messaging
Top Ideal connections

38. 7 Day
Challenge

39. Converse
& convert
Accept
Connections
Respond
1. In Public
2. In Private
Research
1. People
2. Companies
3. Content
Era of
Copyright Wildfire Social Marketing 2019
Business
Social
Share content
React
Connect &
Engage

40. Visibility … Authority… Influence
Need
Help?
Image Credit
Shutterstock