LinkedIn for the Keynote Speaker
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This document provides tips and strategies for using LinkedIn to build personal branding and influence. It discusses optimizing your profile with keywords, visuals, experience, and recommendations to match your speaking brand. It encourages engaging with connections, influencers, and peers through likes, comments, shares and messages. Metrics mentioned include profile views, connections, messages and bookings. The document is a guide to using LinkedIn for personal branding, influence, and business development.
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LinkedIn for the Keynote Speaker
- 3. Network Search Engine 11M+ Au 20M+ Jobs Professional 90K Schools 30M+ Companies 675M+ 200+ Countries 2/second 87M+ Millennials Personal Brand 44%+ monthly 40%+ daily 94% B2B Content Distribution ⇪50%engagement Professional
- 4. “Who are the influencers of your ideal connections?” @JoSaundersAU Copyright Wildfire Social Marketing 2019 Network Connection YOU Their connection = your prospect More prospects
- 5. Presence Credibility Influence Energise Establish Enhance Who You Are Being What You Are Doing Who You Engage With
- 7. “Your brand is what other people say about you when you’re not in the room” Jeff Bezos Founder and CEO of Amazon Image Credit Shutterstock
- 9. 1st Impressions LinkedIn is one of the top sites that Google crawls 21M
- 11. Does your profile match your speaking brand? Image Credit Shutterstock
- 12. 1. VISUALS Background HEADLINE SKILLS ABOUT Story RECOMMENDATIONS ACCOMPLISHMENTS Profile Photo EXPERIENCE Curate, Create and Converse Elevator Pitch Keywords 2. VALUE 4. VIDEO Expertise 3. VALIDATION 5. VOICE Profile Media
- 13. [Keyword focused expertise] Keynote Speaker // [outcome] Create your Leading Headline Change & Resilience Keynote Speaker ► Behaviour Change Expert ► TEDx Speaker ► Australian Comic of the Year LinkedIn Training & Social Marketing Strategy to Future Proof Your Brand // #Connectfluence Keynote Conference Speaker Professional Speaker I Be Change Ready I Sales & Persuasion I Culture Transformation I Resilience
- 15. About 1st Person Story 1. TEASER Position yourself & inspire action (~300 characters) 2. BIG PROBLEM Statement / question 3. SOLUTION Keynote topics & methods 4. WHY YOU? Awards, achievements, outcomes & “testimonial” 5. WHY do you do what you do? Big vision or purpose? 6. HEART What do you do outside of work? 7. WHAT NEXT? Make it easy for them to take action
- 16. • 1. Keyword titles • 2. Link Page • 3. Description Split your roles Experience
- 17. Name & Title
- 19. FREE PROMO
- 20. Recommendations
- 22. Lurking
- 23. Promoting
- 24. Influencing
- 25. Talk WITH not AT
- 26. Storie s Find Your Hashtags @Mention Copyright Wildfire Social Marketing 2020 Video DocumentsPhotos # » Voice
- 27. Engagement 💭 A ‘like’ is a nod of agreement 🗯 A ‘reaction’ is a nod + context 💬 A ‘comment’ is conversation
- 29. Output 19 + 1
- 31. Who to Connect with? People you meet at #events Decision Makers Influencers of … Peers PCOs Audience Agents
- 32. SEARCH – Filters & Alerts Copyright Wildfire Social Marketing 2020
- 33. The order to precedence is: • Quotes "" - For an exact phrase or multi-word title • Parentheses () – For more complex searches • NOT – to exclude the word following NOT from search results • AND – To include all items in search results • OR – To include one or more items in the results (PMO OR "Portfolio Management Specialist") NOT “Project Manager” SEARCH - Boolean Search Reference: https://www.linkedin.com/help/linkedin/answer/75814/using-boolean-search-on-linkedin?lang=en AND
- 34. (PMO OR "Portfolio Management Specialist") NOT “Project Manager” FILTERS: Sydney + 2nd RESULTS: Relative to me
- 35. X Bonus Tip
- 37. Engagement …. Messages …. Emails …. Calls … Bookings Copyright Wildfire Social Marketing 2020 #Connectfluence Metrics linkedin.com/sales/ssi
- 38. Like / Comment Follow Connect Message Engage Schedule Search & View Engage View profile & recent activity Profile & Page Profile Activity Be interested With Activity Via message Call / Meeting With Conversation & context #Connectfluence
- 39. Personal brand marketing strategist showing graduates, leaders and teams how to enhance visibility, earn influence and establish credibility using LinkedIn and social media tools. • Linkedin.com/in/josaunders • @JoSaundersAU • wildfiresocialmarketing.com Connect & Request Slides
Hinweis der Redaktion
- The largest and most trusted professional social network is LinkedIn
- Levels… power of social network
- LinkedIn was named the most trusted social network
- Visibility starts with personal brand
- The room is digital…. It is on LinkedIn
- Be visible & amplify authority
- Conduct your own incognito search
- Load your profile on mobile device. switch
- The 5 most important parts of the profile
- You MUST have Keynote Speaker in your Headline if you want to get found
- Ask for recommendations. Ian landed a $16K deal from LinkedIn - 92% ROI from working with me.
- Family & close friends > business friends > colleagues > public network
- Family & close friends > business friends > colleagues > public network
- Family & close friends > business friends > colleagues > public network
- Who do you want to influence to change their world?
- Create a process & templated messages to match your mission
- 1 hour 30
- 1 hour 30
- AUDIT - KPIs