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Demystifying LinkedIn for Small Business Success

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Jo Saunders
Jo Saunders

Webinar handouts for the small business marketing club. 7 common LinkedIn mistakes Publishing, metics and ROI Learn more on our LinkedIn Program https://linkedinvas2.eventbrite.com.au

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LinkedIn  for  VAs    -­‐ Module  1 18/12/2015 Copyright  Wildfire  Social  Marketing  |   jo@wildfiresocialmarketing.com  |  0422  431  039 1 Demystifying LinkedInfor Business Small   Biz  marketing   club webinar  with  Jo  Saunders • Top  7  Mistakes  novices  make • Why  build  your  network • Harness  the  power  of  keywords • Attract  new  clients,  leads  &  opportunities   • Publishing   &  personal  brand • Can  you  measure  ROI? • Is  LinkedIn   just  for  professional  services? How do youfeel about LinkedIn? • Frustrated • Confused • Bored • Overwhelmed • Excited???
LinkedIn  for  VAs    -­‐ Module  1 18/12/2015 Copyright  Wildfire  Social  Marketing  |   jo@wildfiresocialmarketing.com  |  0422  431  039 2 Copyright  Wildfire  Social  Marketing  2 0 1 5 7 LinkedIn Mistakes& Misunderstandings Stats   from  LinkedIn  1 8  Nov  2 0 1 5 Copyright  Wildfire  Social  Marke ting  2 0 1 5 Tweetable        #LinkedInTips 1. MORETHANANONLINE RESUME • Attract ideal clients/audience • Use keywords -findability • Portfolio– media • Social proof • Storytelling • Publishing • Connection
LinkedIn  for  VAs    -­‐ Module  1 18/12/2015 Copyright  Wildfire  Social  Marketing  |   jo@wildfiresocialmarketing.com  |  0422  431  039 3 Copyright  Wildfire  Social  Marketing  2 0 1 5 Almost 8 million in Australia Howcan you stand out? Stats   from  LinkedIn  1 8  Nov  2 0 1 5 What is Audience 3,503 2,466,521 and   beyond ? LinkedIn's mission: "Connect  the   world’s   professionals   to   make  them  more   productive  and   successful” Copyright  Wildfire  Social  Marketing  2 0 1 5 2.PROFESSIONALDOESN’T MEANBORING Copyright  Wildfire  Social  Marke ting  2 0 1 5 Tweetable        #LinkedInTips “Quit  Boring  Everyone   On  LinkedIn!  We  All   Know  You  Aren't  That   BORING.    Value  Isn't   Your  LinkedIn  Corporate   Alter  Ego...    It's  You!   #ComeOn” Jack   Kosakowski
LinkedIn  for  VAs    -­‐ Module  1 18/12/2015 Copyright  Wildfire  Social  Marketing  |   jo@wildfiresocialmarketing.com  |  0422  431  039 4 Copyright  Wildfire  Social  Marketing  2 0 1 5 “BE UNIQUE NOT A SHEEP” Jo  Saunders Tweetable        #LinkedInTips “Be  Yourself,  Everyone  Else  is  Taken” Oscar  Wilde Copyright  Wildfire  Social  Marketing  2 0 1 5 3. BECLEARON YOURPURPOSE What do you want fromLinkedIn? What do your clients want?
LinkedIn  for  VAs    -­‐ Module  1 18/12/2015 Copyright  Wildfire  Social  Marketing  |   jo@wildfiresocialmarketing.com  |  0422  431  039 5 Find &ownyour brand voice “Connect  your  voice  with   values  &  vision”   Copyright  Wildfire  Social  Marketing  2 0 1 5 “One doesnot networkwitha bagon your head”JoSaunders Copyright  Wildfire  Social  Marke ting  2 0 1 5 Tweetable        #LinkedInTips 4. Copyright  Wildfire  Social  Marketing  2 0 1 5 ? Does  your  first  impression  match  your  purpose?
LinkedIn  for  VAs    -­‐ Module  1 18/12/2015 Copyright  Wildfire  Social  Marketing  |   jo@wildfiresocialmarketing.com  |  0422  431  039 6 Do  you  ever   shove  your   business  card   at  someone   and  walk   away? 5. CONNECTWITH CONVERSATION Copyright  Wildfire  Social  Marke ting  2 0 1 5 Tweetable        #LinkedInTips Avoid  default  messages   This  is  your  chance  to  stand  out. How  to  Connect Being   connected   isn’t  an  opt-­‐in   to  everything   you  have  to   say… 6. ADDVALUENOTSPAM Copyright  Wildfire  Social  Marke ting  2 0 1 5 Tweetable        #LinkedInTips
LinkedIn  for  VAs    -­‐ Module  1 18/12/2015 Copyright  Wildfire  Social  Marketing  |   jo@wildfiresocialmarketing.com  |  0422  431  039 7 Copyright  Wildfire  Social  Marketing  2 0 1 5 7.BUILDIT AND THEY WILLCOME APPROACH Consistancy + action Copyright  Wildfire  Social  Marke ting  2 0 1 5 Tweetable        #LinkedInTips SHOULD I PAY FOR LINKEDIN? WHO do you want to reach? HOW will you connect with them? WHAT do you want to be known for? 3 CORE STRATEGIES
LinkedIn  for  VAs    -­‐ Module  1 18/12/2015 Copyright  Wildfire  Social  Marketing  |   jo@wildfiresocialmarketing.com  |  0422  431  039 8 PUBLISHING&PERSONALBRAND RICHMEDIA &VIDEO WHAT IS THE ROI? Copyright  Wildfire  Social  Marke ting  2 0 1 5 Tweetable        #LinkedInTips
LinkedIn  for  VAs    -­‐ Module  1 18/12/2015 Copyright  Wildfire  Social  Marketing  |   jo@wildfiresocialmarketing.com  |  0422  431  039 9 • Connections   • Profile  views • Likes,  Shares • Conversations • Published  content • Comments • Recommendations • Time  Invested • Leads • Coffee • New  Clients WHICHMETRICS MATTER? Copyright  Wildfire  Social  Marketing  2 0 1 5 Do  Metrics  Matter? Profile  views,  ranking,  activity… Copyright  Wildfire  Social  Marketing  2 0 1 5 Review Measure  important  things….    Off  LinkedIn   activity…..Emails,  phone  calls…  bookings
LinkedIn  for  VAs    -­‐ Module  1 18/12/2015 Copyright  Wildfire  Social  Marketing  |   jo@wildfiresocialmarketing.com  |  0422  431  039 10 Copyright  Wildfire  Social  Marke ting  2 0 1 5 Tweetable        #LinkedInTips
LinkedIn  for  VAs    -­‐ Module  1 18/12/2015 Copyright  Wildfire  Social  Marketing  |   jo@wildfiresocialmarketing.com  |  0422  431  039 11 What  is  the  first  action  you  will   take  to  start  building  your   personal  brand  with  LinkedIn? WHEN  will  you  schedule  action? Need  accountability? Next  Program Starts  6th Jan,  10-­‐11am  AEST  –5  sessions   Recordings  +  worksheets  +  templates   http://bit.ly/LinkedInVAs2 Module  1  $165 Or  Book  a  Profile  review  -­‐$330 Burning  Questions? Call  Jo  :  0422  431  039 Email:   jo@wildfiresm.com www.wildfiresocialmarketing.com @joatwildfire

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  • 1. LinkedIn  for  VAs    -­‐ Module  1 18/12/2015 Copyright  Wildfire  Social  Marketing  |   jo@wildfiresocialmarketing.com  |  0422  431  039 1 Demystifying LinkedInfor Business Small   Biz  marketing   club webinar  with  Jo  Saunders • Top  7  Mistakes  novices  make • Why  build  your  network • Harness  the  power  of  keywords • Attract  new  clients,  leads  &  opportunities   • Publishing   &  personal  brand • Can  you  measure  ROI? • Is  LinkedIn   just  for  professional  services? How do youfeel about LinkedIn? • Frustrated • Confused • Bored • Overwhelmed • Excited???
  • 2. LinkedIn  for  VAs    -­‐ Module  1 18/12/2015 Copyright  Wildfire  Social  Marketing  |   jo@wildfiresocialmarketing.com  |  0422  431  039 2 Copyright  Wildfire  Social  Marketing  2 0 1 5 7 LinkedIn Mistakes& Misunderstandings Stats   from  LinkedIn  1 8  Nov  2 0 1 5 Copyright  Wildfire  Social  Marke ting  2 0 1 5 Tweetable        #LinkedInTips 1. MORETHANANONLINE RESUME • Attract ideal clients/audience • Use keywords -findability • Portfolio– media • Social proof • Storytelling • Publishing • Connection
  • 3. LinkedIn  for  VAs    -­‐ Module  1 18/12/2015 Copyright  Wildfire  Social  Marketing  |   jo@wildfiresocialmarketing.com  |  0422  431  039 3 Copyright  Wildfire  Social  Marketing  2 0 1 5 Almost 8 million in Australia Howcan you stand out? Stats   from  LinkedIn  1 8  Nov  2 0 1 5 What is Audience 3,503 2,466,521 and   beyond ? LinkedIn's mission: "Connect  the   world’s   professionals   to   make  them  more   productive  and   successful” Copyright  Wildfire  Social  Marketing  2 0 1 5 2.PROFESSIONALDOESN’T MEANBORING Copyright  Wildfire  Social  Marke ting  2 0 1 5 Tweetable        #LinkedInTips “Quit  Boring  Everyone   On  LinkedIn!  We  All   Know  You  Aren't  That   BORING.    Value  Isn't   Your  LinkedIn  Corporate   Alter  Ego...    It's  You!   #ComeOn” Jack   Kosakowski
  • 4. LinkedIn  for  VAs    -­‐ Module  1 18/12/2015 Copyright  Wildfire  Social  Marketing  |   jo@wildfiresocialmarketing.com  |  0422  431  039 4 Copyright  Wildfire  Social  Marketing  2 0 1 5 “BE UNIQUE NOT A SHEEP” Jo  Saunders Tweetable        #LinkedInTips “Be  Yourself,  Everyone  Else  is  Taken” Oscar  Wilde Copyright  Wildfire  Social  Marketing  2 0 1 5 3. BECLEARON YOURPURPOSE What do you want fromLinkedIn? What do your clients want?
  • 5. LinkedIn  for  VAs    -­‐ Module  1 18/12/2015 Copyright  Wildfire  Social  Marketing  |   jo@wildfiresocialmarketing.com  |  0422  431  039 5 Find &ownyour brand voice “Connect  your  voice  with   values  &  vision”   Copyright  Wildfire  Social  Marketing  2 0 1 5 “One doesnot networkwitha bagon your head”JoSaunders Copyright  Wildfire  Social  Marke ting  2 0 1 5 Tweetable        #LinkedInTips 4. Copyright  Wildfire  Social  Marketing  2 0 1 5 ? Does  your  first  impression  match  your  purpose?
  • 6. LinkedIn  for  VAs    -­‐ Module  1 18/12/2015 Copyright  Wildfire  Social  Marketing  |   jo@wildfiresocialmarketing.com  |  0422  431  039 6 Do  you  ever   shove  your   business  card   at  someone   and  walk   away? 5. CONNECTWITH CONVERSATION Copyright  Wildfire  Social  Marke ting  2 0 1 5 Tweetable        #LinkedInTips Avoid  default  messages   This  is  your  chance  to  stand  out. How  to  Connect Being   connected   isn’t  an  opt-­‐in   to  everything   you  have  to   say… 6. ADDVALUENOTSPAM Copyright  Wildfire  Social  Marke ting  2 0 1 5 Tweetable        #LinkedInTips
  • 7. LinkedIn  for  VAs    -­‐ Module  1 18/12/2015 Copyright  Wildfire  Social  Marketing  |   jo@wildfiresocialmarketing.com  |  0422  431  039 7 Copyright  Wildfire  Social  Marketing  2 0 1 5 7.BUILDIT AND THEY WILLCOME APPROACH Consistancy + action Copyright  Wildfire  Social  Marke ting  2 0 1 5 Tweetable        #LinkedInTips SHOULD I PAY FOR LINKEDIN? WHO do you want to reach? HOW will you connect with them? WHAT do you want to be known for? 3 CORE STRATEGIES
  • 8. LinkedIn  for  VAs    -­‐ Module  1 18/12/2015 Copyright  Wildfire  Social  Marketing  |   jo@wildfiresocialmarketing.com  |  0422  431  039 8 PUBLISHING&PERSONALBRAND RICHMEDIA &VIDEO WHAT IS THE ROI? Copyright  Wildfire  Social  Marke ting  2 0 1 5 Tweetable        #LinkedInTips
  • 9. LinkedIn  for  VAs    -­‐ Module  1 18/12/2015 Copyright  Wildfire  Social  Marketing  |   jo@wildfiresocialmarketing.com  |  0422  431  039 9 • Connections   • Profile  views • Likes,  Shares • Conversations • Published  content • Comments • Recommendations • Time  Invested • Leads • Coffee • New  Clients WHICHMETRICS MATTER? Copyright  Wildfire  Social  Marketing  2 0 1 5 Do  Metrics  Matter? Profile  views,  ranking,  activity… Copyright  Wildfire  Social  Marketing  2 0 1 5 Review Measure  important  things….    Off  LinkedIn   activity…..Emails,  phone  calls…  bookings
  • 10. LinkedIn  for  VAs    -­‐ Module  1 18/12/2015 Copyright  Wildfire  Social  Marketing  |   jo@wildfiresocialmarketing.com  |  0422  431  039 10 Copyright  Wildfire  Social  Marke ting  2 0 1 5 Tweetable        #LinkedInTips
  • 11. LinkedIn  for  VAs    -­‐ Module  1 18/12/2015 Copyright  Wildfire  Social  Marketing  |   jo@wildfiresocialmarketing.com  |  0422  431  039 11 What  is  the  first  action  you  will   take  to  start  building  your   personal  brand  with  LinkedIn? WHEN  will  you  schedule  action? Need  accountability? Next  Program Starts  6th Jan,  10-­‐11am  AEST  –5  sessions   Recordings  +  worksheets  +  templates   http://bit.ly/LinkedInVAs2 Module  1  $165 Or  Book  a  Profile  review  -­‐$330 Burning  Questions? Call  Jo  :  0422  431  039 Email:   jo@wildfiresm.com www.wildfiresocialmarketing.com @joatwildfire