Base blockchain and sharing economy wehome josanku

1. 1
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B A S E
Blockchain And Sharing Economy
August 2018
@josanku

2. XBlockchain Sharing Economy
Decentralized
Sharing Economy

3. Technology
Economy
Society
3
One to many ones (not N)
Blockchain
Web3.0
Value Internet

4. 4
Value Network
Token Economy
Autonomous
New Society

5. Decentralization
Centralized Decentralized

6. Peer Trust
Institutional Trust Platform Trust Peer Trust
Centralized Decentralized

7. Tokenization: Token, Programmable Money of Any Value
https://www.youtube.com/watch?v=n_dkFS8LBtk
https://youtu.be/XatEoU36U-o
Based on the secure and trusted nature of blockchain
Quantify any form of valued resource, or
Convert the real world asset to the programable asset.
Create a trusted record of value without the centralized institutions.

8. Low cost of building token network
Quantify any kind of resource to programmable value or
money: financial capital, social capital, environment
capital
Capture the value of resource that wasn’t taken as
economic value and creat new value ecosystem: plastic
garbage
Economic value + addition value
Significant low transaction cost
Borderless
No limitation of volume or size: tokenization of a building
Maximize the network effect with massive exchange
Multi-value model: th token economy can harness the
motives individuals not just for financial rewards but
multiplicity of values. Incentivize the ecosystem
User of system is investor as well: tokens merge
investment capital and liquid exchange capital. No
difference between capital investors and workers.
Investors/users
Benefit of Tokenization
https://youtu.be/XatEoU36U-o

9. Types of Tokens

10. Token Economy and ICO: New Way of Business
https://youtu.be/XatEoU36U-o
VC Funding: Silicon Valley ICO: World Wide

11. Smart Contracts: Progrmmable Contract
A computer program that directly controls
the transfer of digital assets between
parties under certain conditions.
Properties
Defines rules around an
agreement
Enforces these obligations /
penalties
Executes actions required by
clauses
Autonomous without ownership
Secure
Components
Address (identity)
Balance (value)
Fields (data)
Methods (behavior)
Events (publish)

12. Explosive Growth of Value (Economy)
Money
Property
Right
Environment
Social
Tokenization
Token
Economy
n X n

13. Web3.0: Decentralized Autonomous Value Internet
web1.0 web2.0
2005~2017
web3.0
Platform

14. 1971
14
Blockchain, Internet of Value
2008.11 ‘Bitcoin: A Peer-to-Peer Electronic Cash
System’, a white paper by Satoshi Nakamoto
2009. 1 The first open source bitcoin client and genesis
block
2010 Two pizzas for 10,000 BTC ($117M in January 21,
2018) through bitcoin talk forum (1,250억원)
2015.7 Etherieum, Blockchain platform, went live.
2017.3 Value of 1 BTC > 1 ounce of gold
2017.8 Two ICO unicorns: OMG token and Qtum
Internet Blockchain
39years
‘QWERTYUIOP’
Internet of Information
1971 The first message by Ray Tomlinson ‘QWERTYUIOP’
1973 Internet by Vint Cerf and Robert Elliot Kahn
1982 Email as a common noun
1983 TCP/IP standard
1991 HTTP by Berners Lee
1993 Mosaic web browser
1994 Netscape, Amazon
1998 Google
2004 Facebook
2010 Uber, Airbnb
37years

15. 15Jeremy Rifkin
Sharing
Economy
Capitalism

16. Sharing Economy Started as Sharing the Underutilized Resources
SHARE
Internet, SNS, Technologies
I NEED I HAVE

17. Sharing Economy: Peer to Peer Economy of/for/by the People
Companies People
Micropreneurs
Creation
Distribution
Consumption

18. Explosive Growth of Sharing Economy
32 Unicorns, $231 Billion by 2018 On-Demand Jobs: Big Number and High Growth
http://www.kpcb.com/internet-trendsCB Insights October 2016

19. Sharing Economy Paradox and Platform Cooperativism
Monopoly
Big Middleman
Commission
Fee
Social &
Legal
Conflict
Trust &
Privacy

20. Sharing Economy: Peer Value Exchainge Over the Blockchain
Blockchain = Sharing Economy Engine

21. Sharing Economy: Peer Value Exchange Over the Blockchain
VATE
Any Value
Autonoumous: No
Intermediators
Trust
Efficient

22. 22
Autonomous
Token Economy
Decentralized Trust
Cooperativism
Any Value
Peer
Blockchain is the Sharing Economy Engine
Functionally & Philosophically
22

23. Blockchain, Sharing Economy Engine
4th Industrial
Revolution
(Disruptive Technologies)
Internet
2000 2030
Of Information
2018
Sharing Economy
Decentralized
Empowered
People
Blockchain
(Peer Value Network)

24. Decentralized Sharing Economy
Centralized
Sharing Economy 1.0
Decentralized
Sharing Economy 2.0
Owned by Platform
Owned by People
Platform
Cooperativism
+ Trust & Efficiency

25. Community
Value
New Rules of Game
Ownership
Community
+
Ownership
Value

26. BASE Advantages: Win Win Win
Trust X Transparent X Autonomous X Efficiency
Customers
Commission fee free & reward
Variety of sharing services
Trust & transparent
Personalization and discovery
Privacy protection
Micropreneurs & Sharing Startups
Easy to engage in sharing
More revenue and no commission fee
Flexible work with employment benefits
Privacy protection
Society
Platform cooperativism
Job creation
Social innovation

27. teddisrupt
Centralized
Sharing Economy
Disrupt Disruptors

28. Capitalism Sharing Economy
Internet Blockchain
Technology
People
Decentralized
Autonomous
Expansion
NEW
SOCIETY

29. Home
Protocols
Blockchain Platform
Solution
Bluewhale
Acceleration, Fund,
Organization
Ride
Skill
July 22, 2018
http://bit.ly/base_list

30. High
Domain Expert
Low
Domain Expert
General Protocols
(Infrastructure)
Vertical. Protocols
(Service)
DSE
The Decentralized Sharing Economy
Home/ICOed
In ICO Processing
Ride
Players
Bluewhale

31. 31
Sharing Economy Protocols

32. Gig Economy

33. Sharing Economy Chain

34. Guest
Fee Free
Host
More Bookings
Community
Ownership
FEE
FREE
Platform
Cooperativism
True Home Sharing
Decentralized Home Sharing
34

35. Evolution of Accommodation:
Centralized
Decentralized
More SharingLess Sharing
Applied Home Sharing Market to Chelsea Rustrum’s work at
https://www.slideshare.net/mktgchelsea/sharing-economy-reloaded-blockchain-is-here
HOTEL Centralized Home Sharing
Decentralized Home Sharing
2012
2018

36. X
DSP: Decentralized Sharing Economy Protocols

37. Micro-
owners
Consumers
TRANSPORTATION:
Car, Riding
SAPCE:
Home, Office
GOODS
SKILLS:
Experience
DSP Module
MONEY
Micro-
preneurs
On-Demand
Services
On-Demand
Jobs
On-Demand
Ownership
SHARE
Sharing Marketplace
SERVE
Service Marketplace
Sharing Economy Chain
CARE
Incentive & Benefit

38. RIDE SKILL
Experience
More Countries,
More Properties,
More Dapps.
Technology
Alliance
Service
Alliance
IoT/AI/Bigdata/Comm
HOM
VOCOW: Virtual One Coin and Wallet
HOME
2020
2019 2019
IndustryDApps
Sharing Economy Blockchain
Network
Profile/Reputation, Payment, Arbitration, Incentive, Voting, Communication, Call Center
Token, Smart contract
Data Goods
MoneyTime SPACETransportation
DSPSeed
Funding Accelleration
wehome
2018
BASE(Blockchain And
Sharing Economy) Alliance
DSP Architecture

39. Usability: VOC(Virtual One Coin)
• Easy Use of Variety Services
• Carry the Intrinsic Value of
Each Sharing Service with
It’s Own Coin
• User’s Control of Their
Personal Data
HOM
Multiple Tokens
Experience RideHome Money
DSP

40. Home
Sharing
SharingHomes
Guests Riders
Hosts Drivers
Cars
Ride
Sharing
Quality Time
Domain ExpertDomain Expert
Quality Control Traffic Analysis
Stay Ride
Importance of Collaboration Due to Domain Expert

41. Milestone from wehome to DSP
Home Sharing
SHARE
Sharing Economy Chain
Sharing Fund
Sharing Acceleration
Decentralized
Autonomous Society
41
2018 2019 2020 2021
Experience Sharing
Office Sharing
Ride Sharing
Goods Sharing
Skill Sharing
Car Sharing
CARE & FAIR
BASE Global Network
BASE Network
DSP

42. XDecentralized Sharing Economy
&
Korea

43. Sharing Economy
Korea, A Sharing Econmy Nation
Moon Government, Sharing
Economy Government

44. Lower Birthrate
Wellfair
Economic GrowthJob Creation
Innovation
Social Trust
Korea Faced with Many Challenges

45. Growth
Job Security
Distribution
Job Flexibility
Quantum Jump
Innovation
Solution: Innovation and Explosive Growth

46. 2018
Challenges
2022
Quantum Jump
Sharing Economy
Sharing Economy, Springboard for Quantum Jump

47. Sharing Economy

48. Government of Sharing Economy
The Government of the People
The Age of the People
Shift the center of the economy from the
government and companies to the people:
individuals and households
Sharing Economy as One of the Growth
Engines

49. Policy for the people Policy by the people
Power to the People

50. X
Politics
Economy
People Power: Politics to Economy

51. Sharing Economy
Owned by People

52. Impact of Home Sharing with Existing 30,000 Hosts
Hankstay
Homestay
Guesthouse
Rural Homestay
Templestay
Pension
Home
Sharing
Boost Tourism
Job Creation
Local Economy
Environment

53. 40,000 Rooms: 20,000 Hosts X 2
Rooms
$60/Night, Reservation Rate 35%
Accommodation Income: $300M/
Year
Impact on Local Economy: $1.2B/
Year ($300x4)
$1.2B/$30K(Salary) = 40,000 Jobs
Number of Rooms in Major City in Airbnb
Seoul
Job Creation by Home Sharing: 40,000 Jobs in Seoul

55. Foundation X
VIP Summit

56. China in Korea

57. ICO
No ICO and No Regulation of KYC and AML
KYC & AML

58. Fundamental Problem: Social Trust and Regulation System
Positive Regulation Negative Regulation

59. Evolution of the Society through Social Consensus
Zero Sum vs. Growth

61. It Just Begins

62. Decentralized Home Sharing
August 2018

63. Vision
True Home Sharing
Owned by Guests and Hosts
63
Fee Free & Incentive
Trust: Quality & Reputation
Platform Cooperativism
+
Trust & Efficiency

64. Growth of Home Sharing
Valuation Rooms
* Airbnb company valuation and the number of rooms:
https://www.cbinsights.com/blog/airbnb-hospitality-industry-valuation-breakdown
http://www.mactaygroup.com/airbnb-welcome-home
8
16
24
32
40
2012 2013 2014 2015 2017 2018
$1.3B
$40B
(10 Years)
5 Million
(100 Years)
2.2Million
Classic HotelsHome Sharing
*
* (Big 3 Hotel chains)
64

65. Turn Pains to Gains
High
Commission Fee
$$
Big
Middle Man
Legal
Controversial
Commission
Fee Free
Legal
Compliance
Community
Ownership
wehome
0
Business
Platform
Cooperativism
Community
65

66. Domain Expert
Fee Free & Incentive
Community Ownership
Operation Automation
Global Platform
Host Network & Listings
Market Experience
Blockchain
7 year market experience
Exiting System
66

67. HOM Token Economy
More Guests
More Bookings More Affiliated
Services
More Hosts
Network Revenue
Value
Time
Community
Revenue
2N(Participants)
HOM HOM Token : Utility
HOM Cash : Utility (Point)
HOM Diamond : Incentive & Reputation
67
Community
Values
Customer
Values

68. Hybrid Architecture
Guest
Host
Affiliated
Developers
Open APIs, SDK, Open Sources/Protocols
PMS
(Calendar Sync)
Social Login/
Profile
Public
Profile
Property
Information
Booking
Process
Messaging
Centralized Platform
(Powered by KOZAZA)
Home Sharing dApp
KOZAZA, Hanokstay
Third Party Applications
Airstay/GolfstayFinestay/Templestay
Affiliated Service
Marketplace
IoT
Profile Arbitration Quality ControlPayment
Reputation &
Ranking
Incentive Law Compliance
PPAQ
RIC
Wehome Central Wehome ChainEasy Hosting
68
* RIPP: Protocols that will be implemented from the beginning stage.
RIPP

69. Payment & Refund Protocol: Legal Compliance and Automation
Guest HostBooking Accepted
by Host
HOM
Smart
Contract
Guest Smart
Contract
70% of Refund to Guest 30% of Payout to Host
Cancellation by Guest
Payment
Process
Refund
Process
Payment and payout parameters
✓ Payment made
✓ Confirmation by the host
✓ Check-in
✓ No complain within 24 hours
Cancelation Policy parameters
✓ Dates to the check-in
✓ Reason for cancelation
✓ Policy set by the host
✓ Guest country (ex: Singapore)
Central Platform
Central Platform
69
Fee Free
Example
Smart Contract
Smart Contract
Host

70. Reputation & Ranking Protocol(Room): Transparency & Trust
User Review
✓ Number of review
✓ Review’s point(quantified)
✓ Private review to admin
User Ranking
✓ Accuracy
✓ Kindness
✓ Communication
✓ Location
✓ Value
Booking
✓ Number of booking
✓ Number of consecutive
dates
Attention
✓ Page view
✓ Favorite
✓ Number of share
✓ Number of
recommendation
Information
✓ Richness
✓ Quality (Photo)
✓ Frequency of update
✓ Updated date
Dispute and Cancellation
✓ Number of dispute
✓ Number of cancellation
✓ Dispute penalty level
by admin
Price Score
✓ Price range
✓ Cancellation Policy
Admin Quality Check Score
ROOM
ROOM Score Host Score
Room Score
by Admin
Property Score
Host Reputation
✓ Authentication level
✓ KYC process (default) score
✓ Social Authentication
✓ Contact information (email, mobile phone
number, messenger)
✓ Verification (Hosts in Korea)
✓ Business license
✓ National identification card or Passport
✓ Bank account
✓ Get the HOM wallet address?
✓ Total number of booking
✓ Review on the host (open and private)
✓ Rating about host (open and private)
Property Reputation
Score
✓ Average of reputation score of
other rooms in the same
property
70

71. Arbitration Protocol: Autonomous
Guests
Host
Dispute
Report
1. Traditional Arbitration 2. Deputy Arbitration 3. Group Arbitration
Resolved? Pay the
Arbitration cost
No
Resolved?
Agreed?
Unresolved
Dispute
Cast Vote
No
For host
For
guest
Execute Results
and Notify to guest
and host
Arbitration
Report
Refund tokens to
Guest & Host
Smart Contracts
Assign
Tokens(from
Guest and Hosts)
to voters
Give Incentive
to Deputies
Manual
Arbitration
HOM
HOM
Arbitration by Two
Arbitration Deputies
Customer
support
Arbitration
Result
Arbitration
Result
Yes
Failure
Success
HOM
HOM
Yes
1 2 3
Smart Contract Based
71

72. Easy Hosting with IoT
▪ Keyless checkin supporting multiple booking
channels
▪ Property monitoring: fire, air, temperature, light
▪ Remote control
dApp
Smart Station*
wehome
Host
Guest
Sensors
dApp
Keyless Checkin
Remote Monitoring
& Control
* Collaboration with byclib, IoT hosting solution provider
Smart Lock
72

73. Fast Market Penetration
2019
50 countries
2020
100 countries
2018
10+ Counties1. Outbound
2. Intrabound
3. Inbound
10%+ of Global Home Sharing Market by 2020
Quality Guaranteed:
Super Hosts
73

74. OTA (Online Travel
Agency)
Featured Motel
booking
Fee free Hotel
booking
Network Expansion
Home Sharing
KOZAZA
Hanokstay
SeoulMetroStay
Finestay
Localstay Hotel Booking
Kore, Asia, Global wehome
74
Hosting services
Insurance
Concierge services
Travel packages
Service Marketplace

75. MyungHoon Kang
Blockchain Engineer,
Developed EtherName project, winner of
the 1st Hackathon of Ethereum Seoul
Meetup, SungKyunKwan University
Core Team
Jin Kim Sun Mi SeoSanKu Jo Ph.D.
Cofounder & CEO,
Seasoned Internet Entrepreneur,
Former VP @LG U+ @KT, CTO
@NetGeo Silicon Valley, Berkeley Lab
(LBNL), Texas A&M University
linkedin.com/in/josanku
Cofounder & CTO,
Full Stack Engineer,
Former CTO @Aiku, Engineer
@Samsung, Minbak.com, KBS,
Cum Laude at UTS(University of
Technology, Sydney)
CMO
Former Founder and CEO
@PlayPlanet, Founding Member of
Travelers’ MAP(Travelers Make An
Amazing Planet)
linkedin.com/in/sun-mi-seo-2137b48a
75
You
Blockchain Engineer,
Designer
Service & Product Manager
Global Communicator
Yoonche Cho
COO,
Former CEO of @BnbHero, Airbnb Super
Host, Sony Korea, The Daily Egyptian
Newspaper, Southern Illinois University

76. Advisors
Perry Ha JiHoon Jeong, Ph.D.Jay Hwang, Ph.D. JinYoung Kim, Ph.D. Neal Gorenflo
Partner/CCO @Futureplay, Serial
Entrepreneur & Blockchain Enthusiast,
CEO at FoundationX, KAIST(Korea
Advanced Institute of Science and
Technology
linkedin.com/in/romanticjay/
Founder & Managing Director
@Draper Athena,
Massachusetts Institute of
Technology, Harvard Business
School
linkedin.com/in/perry-ha-84749
Future Designer, Teaching Fellow
@Kyung Hee Cyber University,
Private Angel Investor, Managing
Partner @BigBang Angels, Partner
@Digital Healthcare Partners,
University of Southern California
linkedin.com/in/jihoon-
jeong-3ab84013
CEO @Roa Invention Lab., Former
@Softbank Media Korea, Founder of
Roa consulting, Author of ‘Innovation
of Vertical Platforms’, Kyung Hee
University, MBA from HSE
Co-founder @Shareable, Sharing
entrepreneur through 10 years of
entrepreneurship, thought leadership,
and as an avid practitioner. Featured
by The Today Show, NBC Nightly News,
CBS Sunday Morning, and Wired.
shareable.net/users/neal-gorenflo
Jean-Marc Seigneur, Ph.D.
President @Réputaction,
Online Reputation Management(ORM)
Expert,
Former Academic member of the ITU,
Advisor @Philips, Amazon, and
Nokia,Trinity College Switzerland
linkedin.com/in/jmseigneur
Hwanhyo Park
CEO @byclip, IoT home sharing
solution company, POSTECH
https://www.linkedin.com/in/
hwanhyo-park-23940387
Arun Sundararajan, Ph.D.
Professor and Rosen Faculty Fellow
NYU Stern, author of “The Sharing
Economy" and Crowd-Based Capitalism,
University of Rochester
linkedin.com/in/digitalarun/
David Nayer
COO, Advisor Arcade City,
Managing Partner Fidelis, CEO
Apex Collaboration,
University of Chicago
linkedin.com/in/david-nayer
Will Lee
CEO and Founder, BlueWhale
Foundation and Verlocal,
Stanford University
https://www.facebook.com/will.lee.7
76

77. 공유경제, 숙박공유, 블락체인, 블록체인, 탈중앙, 숙박공유, 도시민박,
Sharing Economy, Airbnb, beetoken, 대한민국
Edenchain originprotocols arcade.city theloop icon bluewhale tujia tripping byclib naver sharering
coinplug sba seoul metropolital government vkc korea tourism organization seak base hanokstay
Partners
Organization
Company
BlueWhale
77

78. Token Allocation
Company Reserve
25%
Team & Advisors
15%
Community Reserve
30%
TGE
30%
HOM
Ticket Symbol: HOM
Total Supply: 5 Billion HOM Tokens
Target Sale Amount(Hardcap): $15 Million (USD)
1 HOM Token Price = $0.01
TGE Schedule: Q1 2019
78

79. Time Line
2018 Q3 2018 Q4 2019 Q1 2019 Q2
• Team Reinforcement
• TGE: Private token
sale
• Alpha service launch
(Korea & Japan)
• Office set up in Japan
• Payment & refund
protocol
• TGE: Prepsale
(superhosts)
• Service launch in 10
countries
• Initiation of
SeoulMetrostay
• Raking & reputation
protocol
• TGE: Public sale
• Service expansion to
20 countries
• Open SeoulMetrostay
• Open service
marketplace
• Incentive and Profile
protocol
• Design DSP
• More hosts of 20
countries
• Service expansion to
global major 50 cities
• Open Hotel service
• Quality control protocol
• Law compliance
protocol
Service in 10 countries
79

80. 80
Proven target market ($250 Billion)
Competitive advantage: 7 year market experience
Solid implementation: current platform + token economy
Fast market penetration: 10+ countries in 2018
Confidence of Success

81. In 2018, the Best DApp: Market Impact & Usage Volume
81

82. $50 Billion
Business
By 2028, the Biggest Home Sharing Community
$5 Billion
Community
$100 Billion
Business
$100 Billion
Community
By 2020 By 2028
wehomewehome
82
10%
Market Share

83. True Home Sharing
http://wehome.me
sankujo@wehome.me