1. Jori Taylor
Senior Consultant
Blackbaud
@JoriKTaylor

4. OVERVIEW

5. CHALLENGES

9. 20142012 2013
$17,625
$81,260
$113,100

10. 20142012 2013
2,600
2,400
3,000

13. 20142012 2013
3,948
3,274
2,440
Active Active TeamRaiser

14. 20142013
$87,576
$72,977
Active TeamRaiser

15. 20142013
$87,576
$72,977
$88,413
Active TeamRaiser

16. REGISTRATION REVENUE RETENTION
3

17. Percentage of
Revenue
Distribution

18. Percentage of
Population
Fundraising

19. 13.9%
20.63%
23.66%
2011
2012
2013

20. 350%

21. Percentage of
Participant Role
& Revenue

22. Peer to Peer Fundraising
What is it?
Why do it?
Who does it?
When to do it?
How to do it?
Where to start?

23. What is it?
When to do it?
Recruit fundraisers to ask their peers
to donate to your organization.
Donors
FundraisersCommunity Options

25. MISSION

26. Why do it?
The power of the P2P ask.
That’s why.
Mom
Grandparents
Big Sister
Best Friend

27. 1 in 4
number of fundraising emails
from an organization
that result in a donation
1 in 1250
2011 eNonprofit Benchmark Study; Data provided by Blackbaud and RunWalkRide Fundraising Council.
number of fundraising emails
from a P2P fundraiser
that result in a donation

28. FUNDRAISERS DONORS

29. FUNDRAISERS DONORS

30. FUNDRAISERS DONORS

31. Who does it? It takes all kinds of kinds.
Board
Members
Staff &
Volunteers
Families Alumni

32. Gen XGen Y
72%
88%
Boomers Matures
Donated to an Organization
60% 59%
Blackbaud’s Next Generation of American Giving
1981-1995 1965-1980 1946-1964 1945-earlier

33. Gen XGen Y
43%
46%
35%
30%
Boomers Matures
Fundraised on Behalf of an Organization
1981-1995 1965-1980 1946-1964 1945-earlier

34. MORE ON MILLENNIALS…
willing to raise
money on
behalf of a
nonprofit they
care about
70%
fundraise for a
traditional event
(run, walk, ride)
64%
prefer asking
people to
donate to a
designated
nonprofit in lieu
of physical gifts
46%NOT afraid to
ask family and
friends for
money when
they feel
strongly about a
cause
45%
2013 Millennial Impact Report

35. How to do it? Make it easy and set expectations.
easy-to-use event website
simple, online registration process
online fundraising tools
social sharing
email strategy

37. PARTICIPANT CENTER
edit personal/team pages
email tool
gift entry tool
social sharing options
messaging area
news feed

39. Be social. Allow others to be social.
(It’s not just about you, it’s about them too.)

40. harvesting
content originating from
the organization and
posted on social media
seeding
content originating from
supporters, which the
organization shares or
retweets

42. Email strategy.

44. 22% increase in overall fundraising
31% increase in online fundraising
20% increase in average gift

45. inaugural event
raised over $230,000
registered 580 participants

46. Personal Progress Update

47. Personal & Team Report

48. Call-to-action for the Team Captain

49. When to do it?
When to do it?
All year long!

50. Where to start? Survey! Review! Plan!
identify three things you can start
doing differently today
survey your participants
define your outcomes
know your numbers

52. Go! TeamRaiser
Register More. Raise More. Retain More.

53. Program Overview
Kickoff
Recruitment Strategy (part 1)
Recruitment Strategy (part 2)
Tools Training
May
Coaching Strategy (part 1)
Coaching Strategy (part 2)
Tools Training
June
Reporting & Scheduling
Post Event Communication
Wrap-up
July