In our first month with 9 Cards we generate 100k users ( exactly 102.217). In this talk i explain by one all the steps and the variables that we follow. Not is magic, its the result of many hours of hard work that focus in some important variables.

1.
9 Cards Home Launcher
100K users in the first month. How did we do

2.
@Jorge_Galindo
Co-Founder & CPO at 47 Degrees
Front-end developer, iOs, UX, CPO… and i don't know well
GDG Cádiz, Material Fest, Lambda World organizer

3.
What are we going to see?
What is
the next?
Show me the
numbers
Show me
the trick

4.
These are our numbers
First day 4.535 users
First week 65.872 users
First month 101.217 users
Today 210.000 users

5.
What is exactly that?
If the actual CPI (Cost per Install) in Android is 1.80 $
(this changes by country)
This mean that we generate 182.000 BUCKS!
And we inverted in marketing only 5.200 $
This it's a very crazy rentability!

7.
How we did it?
Many hours of work and some tricks. It is a
recipe with many ingredients. Let’s see one
by one…

8.
The Moment

9.
The moment is the most important variable
In this moment, Yahoo bought
Aviate and Twitter bought Cover
The users asking and looking for this
type of app

10.
The Beta
community

11.
Android is sexy
Google Plus communities allow you to link
a beta (or alpha)
Users are involved and all feedback given is
pure gold
Using third-party tools to control all this info
A Hater with a little of love is become to
Evangelist

12.
Marketing

13.
Our target were the guru's friends
Guru
Friend
Friend
Friend
Friend

14.
Growth Hacking

15.
Or for us called “Marketing pa tiesos”
A landing page where you had to register
for the beta
if the user share the page on social
networks, accelerating its entry into the
beta
All beta users when the app was released, we
were grateful for his confidence with a pro.
If a user brought three friends to 9 Cards
was rewarded with a Pro license
Takes care of the user community

16.
The Team

18.
The Next

19.
9 Cards 2.0
All redesigned with Material Design patterns
Listening to the users. Now will be a Launcher
Learning to the users. Analytics, come to me!
All in Scala. Functional programming powa!

20.
Thanks ;)