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                              Everything you wanted to
                              know about it and nobody
                                    has told you
    Jordi Graells
    Joana Soteras
    Núria Vives                                                                  July 2009


    Legal notice
    The content of this work is subject to an Attribution 3.0 Creative Commons licence. Copying, distribution, public communication and transformation to generate a derivative work, for
    any purpose, is permitted, on condition that it is attributed to the authors (Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal). The complete licence can be consulted at
    http://creativecommons.org/licenses/by/3.0/es/legalcode.ca
1
Social networking

                                                          Over recent years, social
                                                          networking software (Facebook,
                                                          Myspace, Hi5, Tuenti, Ning,
                                                          Bebo...) has become an
                                                          extension of many people’s
                                                          lives, and especially teenagers.
                                                          And in the future, this will
                                                          increase: we’ll be talking more
                                                          about networks than devices or
                                                          hardware. All the contents will
                                                          be sharable in any combination
                                                          of networks.


1   CC BY 2.0 – www.flickr.com/thefangmonster/352439602             CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
However...
    There is a great lack of awareness about security
                                                                                                     ?
    (privacy and personal data protection)
    on these social networks platforms.
    Furthermore, we still lack training in knowing what to edit:
    1. On the one hand, because what we publish on the Internet
       has no way back. Remember the case of Jon Favreau,
       Obama’s consultant, who appeared in a photo in Facebook
       at a party touching the breast of a real size photo of Hillary
       Clinton.
    2. On the other hand, because we still have to acquire basic
       knowledge on author’s copyright and intellectual
       property rights in digital environments
       www.slideshare.net/jordigraells, whether the materials we
       publish are ours or someone else’s.
2                                              CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
How can we act?
    The rapid spread of social networking sites has taken
                                                                                                    ?
    organizations and people by surprise. Some data
    protection agencies advise teenagers not to freely admit ‘friends
    of friends’ in their social network.
    The answer is not to adopt a negative or contrary attitude to the
    use of social networks, because their social and ideological
    potential for change and progress may be huge and this area is
    still to be explored. Likewise, in the new economic order,
    success, to a large extent, depends on our ability to make
    connections.
    Moreover, in the case of Facebook, we have mechanisms to
    control our personal data protection.
    This is, then, the goal of this presentation.
3                                             CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
What is Facebook?
    Facebook is a social networking website that puts people in
    touch with each other on the basis of friendly relations or
    common interests. The website name refers to the album with
    every student’s photo given at US colleges so that students
    can get to know each other. Facebook originated at Harvard
    University in 2004, when Mark Zuckerberg decided to create
    an online interactive version of the paper facebook.
    In Facebook, we can move to the different options from
    the home page.
    We can act in Facebook from:
    1. Users
                                          www.facebook.com
    2. Pages
    3. Groups
4                                           CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
Privacy setting in Facebook.
    The profile
    Privacy
    The general criterion is that only the necessary information for
    our contacts to recognise us should be provided, since user
    activity is processed to personalize advertising.
    In the section ‘Privacy Settings’ we can manage the privacy
    options of the different tools.

    Profile There are three levels of privacy:
    - Friends
    - Friends of friends
    - Members of my networks
5                                                CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
Privacy in Facebook: profile




6                            CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
Privacy in Facebook: search

    Search

    It helps to control who can find us through the search function
    and what type of information can be seen. Our privacy
    depends to a large extent on the privacy settings of our
    contacts.
    - If in ‘Search Results’ we deactivate the box ‘My friend list’,
      we protect our contacts from being found in the search of
      our profile.
    - If we don’t want our profile (including the photos of our
      contacts) to be visualized in searches made by a search
      engine (e.g. Google), it is necessary to unmark the option
      ‘Public Search Listing’.

7                                               CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
Privacy in Facebook: search




8                           CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
Privacy in Facebook: news feed and
    wall

    News feed and wall

    - In ‘Actions within Facebook’ there are the stories
      that will be shown on the home page of our contacts.
      It is recommendable to select only those actions that are
      relevant.
    - In ‘Social Ads’, since we probably won’t be interested
      either in advertising or in social ads, we will choose the
      option ‘No one’.




9                                              CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
Privacy in Facebook: news feed and
     wall




10                           CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
Privacy in Facebook: applications
     Applications
     - We can control what information is available to applications our
       contacts authorise, because the information that the application
       can access includes the information that we allow our
       contact to see.
     - We can always access the application settings and edit the
       different permissions and we can also remove the applications
       we are not interested in (‘Marketplace’). However, some of them
       cannot be completely removed (‘Gifts’).

     - Facebook Beacon allows affiliate websites to send stories about
       actions you take to Facebook, so that the story will be published
       in our wall and in our contacts’ news feeds. We recommend you
       check the box ‘Don’t allow Beacon websites to posts stories
       to my profile’.
11                                               CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
Privacy in Facebook: applications




12                            CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
Users in Facebook

     Tools
     - The wall (where other users can make comments)
     - Upload photos
     - Upload videos
     - Post links
     - Other applications we authorise

     Use
     Professional and personal relations.




13                                          CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
Users in Facebook




14                       CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
Pages in Facebook
     Facebook Pages is a good way for organizations, companies
     and schools to be present in the social network, since the idea
     is that only physical persons can be connected. Pages are
     created by a user and others can become ‘Fans’. If we attain
     the 100 fans, we can personalize the name of the URL as for
     example: www.facebook.com/gencat.
     Tools
     Upload photos, videos, insert comments, discussion board
     (forum) and calendars (that allow events to be published).
     Applications can also be added.
     Use
     To communicate information that interests us and work
     collaboratively in the forums.
15                                             CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
Pages in Facebook: gencat page




                                                                                                 www.facebook.com/gencat
16                          CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
Pages in Facebook: Compartim page




                                                                                                   www.facebook.com/compartim
17                          CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
Groups in Facebook

     These are created by a user (creator) and the users who join
     the group have different roles: administrator, officers and
     members. There are also different levels of access to the
     group: open, closed or secret.

     Tools
     Upload photos, videos and post links, insert comments,
     discussion board (forum) and calendars where we can publish
     events.

     Use
     If we limit access to groups (making them closed or secret),
     we can use them in a professional area.
18                                             CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
Groups in Facebook




19                        CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009

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Facebook. Everything you wanted to know about it and nobody has told you

  • 1. facebook ? Everything you wanted to know about it and nobody has told you Jordi Graells Joana Soteras Núria Vives July 2009 Legal notice The content of this work is subject to an Attribution 3.0 Creative Commons licence. Copying, distribution, public communication and transformation to generate a derivative work, for any purpose, is permitted, on condition that it is attributed to the authors (Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal). The complete licence can be consulted at http://creativecommons.org/licenses/by/3.0/es/legalcode.ca 1
  • 2. Social networking Over recent years, social networking software (Facebook, Myspace, Hi5, Tuenti, Ning, Bebo...) has become an extension of many people’s lives, and especially teenagers. And in the future, this will increase: we’ll be talking more about networks than devices or hardware. All the contents will be sharable in any combination of networks. 1 CC BY 2.0 – www.flickr.com/thefangmonster/352439602 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
  • 3. However... There is a great lack of awareness about security ? (privacy and personal data protection) on these social networks platforms. Furthermore, we still lack training in knowing what to edit: 1. On the one hand, because what we publish on the Internet has no way back. Remember the case of Jon Favreau, Obama’s consultant, who appeared in a photo in Facebook at a party touching the breast of a real size photo of Hillary Clinton. 2. On the other hand, because we still have to acquire basic knowledge on author’s copyright and intellectual property rights in digital environments www.slideshare.net/jordigraells, whether the materials we publish are ours or someone else’s. 2 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
  • 4. How can we act? The rapid spread of social networking sites has taken ? organizations and people by surprise. Some data protection agencies advise teenagers not to freely admit ‘friends of friends’ in their social network. The answer is not to adopt a negative or contrary attitude to the use of social networks, because their social and ideological potential for change and progress may be huge and this area is still to be explored. Likewise, in the new economic order, success, to a large extent, depends on our ability to make connections. Moreover, in the case of Facebook, we have mechanisms to control our personal data protection. This is, then, the goal of this presentation. 3 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
  • 5. What is Facebook? Facebook is a social networking website that puts people in touch with each other on the basis of friendly relations or common interests. The website name refers to the album with every student’s photo given at US colleges so that students can get to know each other. Facebook originated at Harvard University in 2004, when Mark Zuckerberg decided to create an online interactive version of the paper facebook. In Facebook, we can move to the different options from the home page. We can act in Facebook from: 1. Users www.facebook.com 2. Pages 3. Groups 4 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
  • 6. Privacy setting in Facebook. The profile Privacy The general criterion is that only the necessary information for our contacts to recognise us should be provided, since user activity is processed to personalize advertising. In the section ‘Privacy Settings’ we can manage the privacy options of the different tools. Profile There are three levels of privacy: - Friends - Friends of friends - Members of my networks 5 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
  • 7. Privacy in Facebook: profile 6 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
  • 8. Privacy in Facebook: search Search It helps to control who can find us through the search function and what type of information can be seen. Our privacy depends to a large extent on the privacy settings of our contacts. - If in ‘Search Results’ we deactivate the box ‘My friend list’, we protect our contacts from being found in the search of our profile. - If we don’t want our profile (including the photos of our contacts) to be visualized in searches made by a search engine (e.g. Google), it is necessary to unmark the option ‘Public Search Listing’. 7 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
  • 9. Privacy in Facebook: search 8 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
  • 10. Privacy in Facebook: news feed and wall News feed and wall - In ‘Actions within Facebook’ there are the stories that will be shown on the home page of our contacts. It is recommendable to select only those actions that are relevant. - In ‘Social Ads’, since we probably won’t be interested either in advertising or in social ads, we will choose the option ‘No one’. 9 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
  • 11. Privacy in Facebook: news feed and wall 10 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
  • 12. Privacy in Facebook: applications Applications - We can control what information is available to applications our contacts authorise, because the information that the application can access includes the information that we allow our contact to see. - We can always access the application settings and edit the different permissions and we can also remove the applications we are not interested in (‘Marketplace’). However, some of them cannot be completely removed (‘Gifts’). - Facebook Beacon allows affiliate websites to send stories about actions you take to Facebook, so that the story will be published in our wall and in our contacts’ news feeds. We recommend you check the box ‘Don’t allow Beacon websites to posts stories to my profile’. 11 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
  • 13. Privacy in Facebook: applications 12 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
  • 14. Users in Facebook Tools - The wall (where other users can make comments) - Upload photos - Upload videos - Post links - Other applications we authorise Use Professional and personal relations. 13 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
  • 15. Users in Facebook 14 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
  • 16. Pages in Facebook Facebook Pages is a good way for organizations, companies and schools to be present in the social network, since the idea is that only physical persons can be connected. Pages are created by a user and others can become ‘Fans’. If we attain the 100 fans, we can personalize the name of the URL as for example: www.facebook.com/gencat. Tools Upload photos, videos, insert comments, discussion board (forum) and calendars (that allow events to be published). Applications can also be added. Use To communicate information that interests us and work collaboratively in the forums. 15 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
  • 17. Pages in Facebook: gencat page www.facebook.com/gencat 16 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
  • 18. Pages in Facebook: Compartim page www.facebook.com/compartim 17 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
  • 19. Groups in Facebook These are created by a user (creator) and the users who join the group have different roles: administrator, officers and members. There are also different levels of access to the group: open, closed or secret. Tools Upload photos, videos and post links, insert comments, discussion board (forum) and calendars where we can publish events. Use If we limit access to groups (making them closed or secret), we can use them in a professional area. 18 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009
  • 20. Groups in Facebook 19 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009

Hinweis der Redaktion

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