Interesting and brief set of slides from Bennet Kelley, Internet Law Center (http://internetlawcenter.net/), regarding the 32-page joint complaint send to the Federal Trade Commission (FTC) from Jeff Chester and the Center for Digital Democracy (CDD) urging the FTC to investigate the threat to online consumer privacy within the real-time data-targeting auction and exchange marketplace.

1. Cdd/ftc complaint quick facts

2. What is an FTC Complaint?

3. Is it like a lawsuit? 21 Days to Respond Discovery Motions etc.

4. What does the FTC have to do in response?

5. THE CDD TRIES TO MAKE IT SOUND LIKE IT’S A LAWSUIT WHICH WILL TRIGGER CERTAIN ACTIONS. THE REALITY IS , HOWEVER, ITS NO DIFFERENT THAN OTHER CORRESPONDENCE THE FTC RECEIVES.

6. FTC COMPLAINTS THE CDD WAY

7. RULE #1: NAME EVERYONE Named in 2006 Behavioral Targeting “Complaint” 24/7 Real Media, Atlas Solutions, Avenue A, Blue Lithium, BlueStreak, Casale Media, Claria, DoubleClick, Google, MEC, Omniture, Pointroll, Microsoft, MySpace, Relevance Now, Revenue Science, Tacoda, Tango Zebra, Touch Clarity, Unicast, ValueClick, Yahoo!, ZEDO

8. RULE #2: TIME IT FOR BIG EVENT

9. Rule # 3