Treasure Island 2014 - Calling All Sponsors & Partners!

OCTOBER 18–19, 2014
SPONSORSHIP OPPORTUNITIES

NOISE POP INDUSTRIES
2180 Bryant Street
Suite 105
San Francisco, CA 94110
DAWSON LUDWIG
dawson@noisepop.com
t 415.375.3372
m 760.485.4876
CHAD HEIMANN
chad@noisepop.com
t 415.375.3374
m 909.560.2468
Treasure Island Music Festival is a large scale,
two-day celebration that features an exciting
lineup of national, international and local art-
ists coming together beneath the magnificent
skyline of San Francisco.
Location: Treasure Island, San Francisco
Dates: October 18 & 19, 2014
• Festival attendees experience more than just a spectacular
music event.
• Festival experience includes a 60-foot Ferris wheel, a Silent
Disco, as well as an underground-artist poster show rounding
out the uniqueness of the Festival.
• Two stages of music featuring the world’s top artists and e
merging talent
• Interactive lifestyle activities and attractions
• 14,000+ attendees per day
• Event attracts national and regional audience
• Geared toward passionate music and arts fans seeking an
innovative festival experience
• Unique elements which celebrate the Bay Area
THE 2014 FESTIVAL
BECK
TREASURE ISLAND MUSIC FESTIVAL 2

2180 Bryant Street
Suite 105
DAWSON LUDWIG
dawson@noisepop.com
t 415.375.3372
m 760.485.4876
CHAD HEIMANN
chad@noisepop.com
t 415.375.3374
m 909.560.2468
Adult.
Aesop Rock
Aloe Blacc
Amon Tobin
Animal Collective
Antibalas
The Antlers
Antwon
araabMUZIK
Atoms For Peace
Au Revoir Simone
Battles
Beach House
Beck
Beirut
Belle & Sebastian
Best Coast
Bob Mould
Brazilian Girls
Broken Social Scene
Built to Spill
Buraka Som Sistema
Cayucas
Chester French
!!!
Chromeo
Clap Your Hands
Say Yeah
The Coup
Crown City Rockers
CSS
Cut Copy
Dan Deacon
Danny Brown
Deadmau5
Death Cab for Cutie
Death From
Above 1979
The Decemberists
Deep Sea Diver
Dengue Fever
The Devil Makes
Three
Die Antwoord
Dirty Ghosts
Disclosure
Divine Fits
DJ Shadow
& Cut Chemist
The Dodos
Earlimart
Edward Sharpe &
The Magnetic Zeros
Empire of the Sun
Explosions In The Sky
DJ Falcon
Federico Aubele
Film School
The Flaming Lips
Fleet Foxes
Flosstradamus
Flying Lotus
Foals
Four Tet
Friendly Fires
Geographer
Ghostland
Observatory
Giraffage
Girl Talk
Goldfrapp
Gossip
Gotan Project
Grimes
Grizzly Bear
Haim
The Head and
The Heart
The Hold Steady
Holy Fuck
Holy Ghost!
Honeycut
Hospitality
Hot Chip
Imperial Teen
IO Echo
Jamaica
James Blake
Japandroids
PAST PERFORMERS
Joanna Newsom
John Vanderslice
Justice
Kid Beyond
The Kills
K.Flay
Kinky
Kruder & Dorfmeister
DJ Krush
LCD Soundsystem
Little Dragon
Loquat
Lord Huron
Los Campesinos!
LTJ Bukem
M. Ward
M83
Major Lazer
Matthew Dear
Maus Haus
MGMT
M.I.A.
Miike Snow
Mike Relm
Mocean Worker
Modest Mouse
Monotonix
The Morning Benders
MSTRKRFT
The Mumlers
Murs
The Naked & Famous
The National
Nortec Collective:
Bostich & Fussible
Okkervil River
Or, The Whale
Palma Violets
Papercuts
Passion Pit
Phantogram
Phosphorescent
Poolside
Port O’Brien
Porter Robinson
The Presets
Public Enemy
Ra Ra Riot
Real Estate
Robert Delong
Rogue Wave
SBTRKT
The Sea & Cake
Sea Wolf
Shabazz Palaces
She & Him
Sleepy Sun
Sleigh Bells
Spiral Stairs
Spiritualized
Spoon
St. Vincent
Street to Nowhere
STRFKR
Stephen Malkmus
& The Jicks
The Streets
Superchunk
Surfer Blood
Tegan & Sara
Thao with the Get
Down Stay Down
Thee Oh Sees
Thievery Corporation
Tokyo Police Club
Tommy Guerrero
Toro y Moi
Trainwreck Riders
TV On The Radio
Two Gallants
Ty Segall
Tycho
Vampire Weekend
Vetiver
The Walkmen
Wallpaper
The War on Drugs
Warpaint
Weekend
West Indian Girl
Wild Beasts
Wild Belle
YACHT
Yo La Tengo
Youth Lagoon
Zion I

2180 Bryant Street
Suite 105
DAWSON LUDWIG
dawson@noisepop.com
t 415.375.3372
m 760.485.4876
CHAD HEIMANN
chad@noisepop.com
t 415.375.3374
m 909.560.2468
DEMOGRAPHICS
INCOME
26%
16%
19%
14%7%
18%
< $15k
$15k - $45k
$45k - $80k
$80k - $120k
> $120k
Declined
52%
48%
MALE
FEMALE
GENDER
AUDIENCE CHARACTERISTICS
• Young professionals
• Taste makers of San Francisco
• Web/tech savvy
• Passionate music fans
< 16
16 - 20
21 - 25
26 - 35
36+
41%
37%
12% 8%
2%
AGE

2180 Bryant Street
Suite 105
DAWSON LUDWIG
dawson@noisepop.com
t 415.375.3372
m 760.485.4876
CHAD HEIMANN
chad@noisepop.com
t 415.375.3374
m 909.560.2468
Complimenting all of the fantastic music, Treasure Island is known for tons of other
fun activities, and this year was certainly no exception. The spectacular 60-foot
Century Ferris Wheel was surrounded by an ever-changing eclectic mix of interac-
tive installations and roaming performers. Below are just a few of the diverse offer-
ings offered in 2013:
CAMP D.I.Y.
Camp D.I.Y. is part grown-up summer camp, part arts & crafts lounges. Workshop
SF brought dozens of San Francisco’s finest creatives to demonstrate how to get in-
spired and make stuff like dream catchers, friendship bracelets, wood cut wearable
art, screen printing, flower crowns, nail art, letterpress, hand-sewn beer koozies,
patches and much, much more. To round out the summer camp experience, Alite
hosted field day racing and games all weekend. Kelly Malone, Antlre Creative and
over a dozen woodworkers and artists transformed the space into a camp wonder-
land, thank to generous materials donations by Building Resources.
ATTRACTIONS AND ROAMING PERFORMERS
Throughout the day, giant Bubbles added a dreamy ambiance to Marco Cochrane’s
breathtaking Bliss Dance structure, while a variety of unique installations added
a surprise around every corner including Knit Bombing, Lillies Gigantium, and the
Shelter.Co Lounge where you could truly get a glamping experience. At night, the
sculptures illuminated: Sugar Cubes lit up the Silent Disco, the Flaming Lotus Girls’
Merope created a warm and fiery centerpiece in the Cove, Jelly Blooms danced
through audience and the Balloon Chains arched in the wind over the whole fest.
TREASURE CHEST
Additionally, a variety of mobile entertainers like Electric Chaircuts, stilters, mon-
sters, hula hoopers—even flash Robot Dance Parties roamed the grounds mingling
with all the lively attendees.
SILENT DISCO
A Treasure Island Music Festival staple, the Silent Disco rocked the Cove with the
latest dance beats broadcast directly to 200 sets of headphones! Live DJs curated
by Silent Frisco turned the tables all day and night exclusively to the masses danc-
ing on the floor.
THE PORCH STAGE
The Porch Stage returned again to add to the entertainment in the Cove, with three
incredibly fun acts, playing from 3pm onward each day. On Saturday, the crowd
enjoyed Top 40 covers and requests from Diamond Dave. And Sunday, The Purple
Ones payed homage to one of the most well known legends, Prince! Also Sunday
morning, The Jerk Church Tabernacle Choir took the stage to break bread, share a
cup and a song.
(TRANSPORT)ATION GALLERIES AND OTHER ATTRACTIONS
The (Transport)ation Galleries gave a chance for attendees to explore four walls
of eclectic and quirky wonder. From grabbing a homemade cookie at Grahama’s
House to painting your treasure on the Artismobilus community mural, the box
trucked provided an interactive twist for all the enjoy.

2180 Bryant Street
Suite 105
DAWSON LUDWIG
dawson@noisepop.com
t 415.375.3372
m 760.485.4876
CHAD HEIMANN
chad@noisepop.com
t 415.375.3374
m 909.560.2468
Hosting a festival at such a majestic site reminds us all of the importance of
minimizing our carbon footprint. This year marked a seventh successful greening
program, diverting up to 3/4 of our entire festival waste to recycling and compost.
REDUCING EMISSIONS
Stage generators were fueled with B20, a mix of 20% biodiesel, 80% diesel, which
reduced emissions of hydrocarbons and carbon monoxide. Valet Bike Parking ser-
vices were provided at Bill Graham Civic Auditorium, where bikes could be securely
parked and riders could take the zero-emission shuttle buses straight to the island.
REDUCING WASTE
TIMF once again embraced the resourceful Refillable Water Program, which cut
down plastic bottle consumption. There were two different refillable spring water
options—fans could purchase a TIMF branded stainless steel water bottle and
receive free refills of spring water all weekend, or bring a water bottle from home
and purchase refills for $1. Clean Vibes supplied reclamation stations with clearly
marked compost, recycling, and trash bins throughout the festival grounds. Togeth-
er the greening programs were able to divert 3/4 of all waste for the entire week-
end! The TRASHed Recycled Store brought by Global Inheritance was also in atten-
dance to provide Treasure Islanders with a lesson in environmental activism. Over
450 attendees recycled over 50 bags and 12,500 bottles, cans, and biodegradable
cups. Also, the festival exclusively used biodegradable cups, plates and utensils for
all food and beverage sold, further reducing the amount of landfill trash.
GREENING AT TREASURE ISLAND

2180 Bryant Street
Suite 105
DAWSON LUDWIG
dawson@noisepop.com
t 415.375.3372
m 760.485.4876
CHAD HEIMANN
chad@noisepop.com
t 415.375.3374
m 909.560.2468
Treasure Island Music Festival was everywhere this year with a comprehensive
marketing and promotions campaign that included print advertising, billboards,
broadcast and online media as well as widespread street marketing coverage. Stra-
tegic PR efforts heightened the awareness of festival through previews, reviews and
live-blogging.
Treasure Island Music Festival 2013 event press generated over 51 million
impressions:
• Print coverage reached 14 million people
• Over 3 million impressions from radio
• Online coverage generated 32 million impressions
• Street marketing generated over 2 million impressions
STREET MARKETING
MEDIA & COMMUNICATIONS
Street teams distributed thousands of postcards at highly trafficked spots around
the San Francisco Bay Area, including music venues, local festivals, bars, coffee
shops, college campuses and other relevant retail locations.
E-MAIL MARKETING
Fans were kept up to date with email newsletters leading up to Treasure Island.
Combined with Another Planet Entertainment’s email base, over 510,000 people
received updates about the festival.
• Over 35,000 active members on the Noise Pop/Treasure Island Mailing List
• Over 80,000 active members of Another Planet Entertainment’s email
database
• 18% average open rate
• 0.26% unsubscribe rate
STRFKR

2180 Bryant Street
Suite 105
DAWSON LUDWIG
dawson@noisepop.com
t 415.375.3372
m 760.485.4876
CHAD HEIMANN
chad@noisepop.com
t 415.375.3374
m 909.560.2468
Treasure Island Music Festival is recognized in over 160 National and Regional consumer publications including:
PRESS & PROMOTIONS
7x7
The Bay Bridged
Billboard
Blurt Magazine
The Deli SF
Daily Candy
East Bay Express
Filter Magazine
Flavorpill
Golden Gate [X]Press
Huffington Post
IndieBlogHeaven
Jambase
Juxtapoz
Live Daily
NME
Out Magazine
The Owl Mag
Paste
Performer
Pitchfork
Prefixmag
The Rad Report
Refinery 29
Rolling Stone
SF Bay Guardian
San Francisco Chronicle
San Jose Mercury News
Santa Cruz Weekly
Sex & Design
SF Examiner
SF Gate
SF Station
SF Weekly
SPIN
The Stanford Daily
Stereogum
Tech Crunch
The Tripwire
URB
Wall Street Journal
Warp Magazine
Wired
XLR8R
Yelp
MAJOR LAZER

2180 Bryant Street
Suite 105
DAWSON LUDWIG
dawson@noisepop.com
t 415.375.3372
m 760.485.4876
CHAD HEIMANN
chad@noisepop.com
t 415.375.3374
m 909.560.2468
“If we were to ever find ourselves stranded on a desert island with just one music
event, it would almost certainly be the Treasure Island Music Festival.”—SF GATE
“In a few short years, Treasure Island Music Festival has become the quintessential
San Francisco music bender” —SPIN
“One of the west coast’s most-loved festivals… Treasure Island Music Festival is like
no other festival experience in the U.S.”—KQED
“I know we say this every year, but the curatorial wizards behind the Treasure Island
Music Festival really outdid themselves this year.”—7X7
“The types of music represented are diverse enough that there’s something for every-
one, and the view of the San Francisco skyline from the island is absolutely gorgeous,
day or night.”—SFCRITIC
“Treasure Island Music Festival is more than just music, it’s an experience. The festival
is so well produced that it wouldn’t be difficult to have a good time having never heard
of any of the bands playing. The seventh incarnation of the two-day festival wrapped
up yesterday, and it was another beaming success.”—CITY SOUND
“It didn’t seem possible that San Francisco could be any cooler musically than it al-
ready was, but Noise Pop and Another Planet clearly raised the bar.”—JAMBASE
“Hard to believe our favorite festival is already seven years old. They grow up so
fast!Treasure Island hasn’t changed a bit, and this is great. Sure there’s more people
going and the lineups are bigger and better, but all in all, TI remains consistently
excellent and unique.”—THE OWL MAG
“Note to all other festival promoters: please find your festival manual. Turn to the
page that says “Treasure Island Music Festival.” Rip the page out. Study it. Apply.”
—NEW BOHEMIAN
PRESS
HOLY GHOST!

2180 Bryant Street
Suite 105
DAWSON LUDWIG
dawson@noisepop.com
t 415.375.3372
m 760.485.4876
CHAD HEIMANN
chad@noisepop.com
t 415.375.3374
m 909.560.2468
PARTNER INTEGRATION ON WEBSITE

2180 Bryant Street
Suite 105
DAWSON LUDWIG
dawson@noisepop.com
t 415.375.3372
m 760.485.4876
CHAD HEIMANN
chad@noisepop.com
t 415.375.3374
m 909.560.2468
PARTNER INTEGRATION IN EMAIL BLASTS

2180 Bryant Street
Suite 105
DAWSON LUDWIG
dawson@noisepop.com
t 415.375.3372
m 760.485.4876
CHAD HEIMANN
chad@noisepop.com
t 415.375.3374
m 909.560.2468
PARTNER INTEGRATION ON FACEBOOK & TWITTER

2180 Bryant Street
Suite 105
DAWSON LUDWIG
dawson@noisepop.com
t 415.375.3372
m 760.485.4876
CHAD HEIMANN
chad@noisepop.com
t 415.375.3374
m 909.560.2468
TWITTER - @TIMFSF
9,159 Followers - During the festival, Twitter was used as a forum to post information
about upcoming events, answer questions, and post articles or witty/interesting
comments relating to Treasure Island artists. During the weekend, fans were able to
engage with each other and the festival while Twitter was also used as a means to
link our sponsors and promotional partners in the months leading up to the festival.
FACEBOOK
28,545 Likes - Facebook was an efficient and effective method for sharing informa-
tion about vendors and special events before, during and after the festival including
links to videos, photos and album reviews. Facebook was used to promote the night
shows, pre-parties, and all giveaways being offered by sponsors and promotional
partners. Not only were all pre-festival photos posted on the site, but also set by
set throughout both the festival days. The annual TIMF coloring contest was also
facilitated through Facebook with the top 10 entries posted and voted on by fans.
INSTAGRAM - @TIMFSF
2,272 Followers - Treasure Island is one of the most scenic festivals in the country,
which gave the official festival Instagram account plenty of opportunities to share
the view with all followers.
FESTIVAL APP
Powered by Rdio (in 2013)
Created by Greencopper, 6,000+ fans downloaded the Treasure Island Music
Festival app for iPhone and Android, which featured up-to-date news, an easy to
view map with GPS and vendor locator, interactive schedule with multiple views,
artist photos and info including links to videos and artist website, menus from food
vendors, as well as integrated Twitter and Facebook feeds for easy updating and
uploading. Fans also were also able to listen to TI artists through Rdio’s songsnaps.
• 6,000+ downloads
• 59,000+ total app opens
• 88,000+ total app interactions
SOCIAL NETWORKING & NEW MEDIA
JAPANDROIDSJAPANDROIDS

2180 Bryant Street
Suite 105
DAWSON LUDWIG
dawson@noisepop.com
t 415.375.3372
m 760.485.4876
CHAD HEIMANN
chad@noisepop.com
t 415.375.3374
m 909.560.2468
The principles of Another Planet Entertainment have been producing the most innovative and significant
concert experiences in San Francisco for more than 30 years.
In its first year of operation Another Planet Entertainment was honored to be selected by a vote of its peers
in the concert industry as “Promoter Of The Year” in the United States by Pollstar Magazine.
In 2004 and 2005 Another Planet was named “Independent Promoter of the year.”
Noise Pop has produced the nationally acclaimed indie rock extravaganza, the Noise Pop Music Festival in
San Francisco for the past 21 years.
Noise Pop has been reveling in the sound of both underground and household name artists since 1993, while
also advocating for independent culture across all mediums.
The Noise Pop Festival has twice received a proclamation from the San Francisco Mayor’s Office and Califor-
nia State Senate.
Treasure Island Music Festival Awards:
SF Bay Guardian ‘Best Music Festival’, 2008
California Music & Arts Commission ‘Best Festival’, 2011, 2012
Pollstar Magazine ‘Best Festival’ nomination, 2012
The Treasure Island Music Festival consistently sells out.
WHY PARTNER WITH TREASURE ISLAND?
• Unprecedented Success
• A Lifestyle Experience
• Captive and Passionate Audience
• Another Planet Entertainment
Noise Pop: Lifestyle Brand
• Integrated Programs and Promotions
• Environmental Responsibility
UNPRECEDENTED SUCCESS
SLEIGH BELLS

2180 Bryant Street
Suite 105
DAWSON LUDWIG
dawson@noisepop.com
t 415.375.3372
m 760.485.4876
CHAD HEIMANN
chad@noisepop.com
t 415.375.3374
m 909.560.2468
Reaching a powerful community of likeminded individuals in authentic ways at a
time in their lives when their brand choices are being decided. Here are just some
of the ways to partner with us:
CATEGORY EXCLUSIVITY
• Development of a brand integrated onsite activity or attraction
• Designated sponsor area
• ‘Powered by’ or ‘hosted by’ sponsorship naming of select activities or
created attractions (see next page for various ideas)
• Opportunity for one on one interaction with core consumer
• Data capture opportunities
• Onsite contests and promotions
PRODUCT SAMPLING
• Opportunities for onsite product sampling from various festival locations
• Opportunities for product sales onsite for select products
• Product placement opportunities with festival artists, management and staff
PROMOTIONAL RIGHTS
• Rights to utilize festival likeness in national media and promotions
• Rights to conduct retail promotions locally, regionally, and nationally
• Tickets and VIP access opportunities to leverage in promotions
SOCIAL / ENVIRONMENTAL TIE-INS
• Integration into festival greening efforts
• Recycling programs
• Biodiesel fuels
• Solar powered stage
• Communication of greening programs
• Tie-in of sponsor non-profit partner organizations
• Charity donations for sponsor programs
ACCESS TO FESTIVAL AUDIO AND VIDEO CONTENT
• Provide digital downloads for sponsor use
• Promotional use of exclusive live festival content on sponsor website
• Create Sponsor Podcast with artist content, interviews, and brand integration
SPONSOR BENEFITS
HAIM

2180 Bryant Street
Suite 105
DAWSON LUDWIG
dawson@noisepop.com
t 415.375.3372
m 760.485.4876
CHAD HEIMANN
chad@noisepop.com
t 415.375.3374
m 909.560.2468
SPONSOR BENEFITS, cont.
HOSPITALITY PROGRAMS
• Tickets and VIP Packages for company staff or key clients in markets
• Onsite hospitality areas
PRINT MEDIA
• National music magazines
• Sponsor brand name and logo included in national music magazine print ads
• Alternative weeklies
• National and local print campaign will include sponsor brand ID
• Ticket giveaways and prize package contests promoted in select print buys
• Promotional materials
• Posters and flyers
• Sponsor name and logo included on promotional festival posters and flyers
distributed nationally
• Utilize our network of street team marketing reps throughout Northern
California
FESTIVAL EVENT GUIDE
• Distributed to Festival attendees
• Sponsor to receive (1) page of 4-color advertising
• Editorial listing regarding partnership with sponsor and various onsite
activities within Event Guide
• Sponsor acknowledgement listing within Event Guide
ONLINE
• Editorial listing under ‘Activities’ section of festival website with details of
partnership.
• Editorial listing on festival website with details of partnership.
• Brand logo with click-through to website featured under ‘Partners’ section of
Treasure Island website.
• Opportunity to create Festival/sponsor online promotional programs.
E-MAIL BLASTS
• Emails will be sent to our database promoting details of the Festival/Sponsor
partnership, activities and promotions taking place.
• 810,000 subscribers in our email base.
• Non-traditional online music communication
• Music message boards drop-ins.
• Festival community network site message drops.
• Artist website communication.

2180 Bryant Street
Suite 105
DAWSON LUDWIG
dawson@noisepop.com
t 415.375.3372
m 760.485.4876
CHAD HEIMANN
chad@noisepop.com
t 415.375.3374
m 909.560.2468
From its inception in 2007, the Treasure Island Music Festival has seen tremendous
success and 2014’s event is expected to surpass all previous years. The eighth an-
nual Treasure Island Music Festival will occur on October 18–19, 2014. Sponsors are
already confirming so don’t miss out on this incredible opportunity for your brand
to connect with our music fans.
FOR SPONSOR INQUIRIES, PLEASE CONTACT:
Noise Pop Industries
2180 Bryant Street, Suite 105
Dawson Ludwig
dawson@noisepop.com
415.375.3372
Chad Heimann
chad@noisepop.com
415.375.3374
treasureislandfestival.com

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