1. Grantland Case Study
By: Regina Garcia
Cori Collier
Jordan Daniel
Carlee Gonzales

2. Ideation Principal Players
• Bill Simmons creator of
Grantland
• Chuck Klosterman-
Author
• Eric Johnson-Exec VP of
Sales
• David Cho-Publisher
• ESPN

3. Launch
• Launched June 8th, 2011
• Grantland matured by reaching out to
different audiences such as:
• Sports fans
• Pop culture fans

4. $$$$$$$
• Advertising and
Sponsorships help
provide money for
Grantland such as
Subway and Klondike
• Grantland is profitable
by selling ads at events
like the NBA Draft or
the Super Bowl

5. Strategies
• The initial business
plan:
• Provide fans with a
broader sense of
understanding sports.
• Wants to appeal to as
many people as they
can.
• Company initially
offered:
• sports and pop culture
blogs dealing with
Gambling advice,
playbooks, TV, music,
movies.
• Grantland aimed at
Sports and
entertainment market
with large audience.

6. Strategies
• Short term goal:
• Become visible with the
long term goal by
increasing his
relationship with
sponsors.
• Future:
• Breaking away from
ESPN.
• Simmons wants to
become the face of
blogging.

7. Bottom Line
• Bill Simmons was first in creating an audio
version of blooming made him stand apart.
• Simmons wants to be his own boss.
• Grantland is more promising than ever with a
tech savoy generation.