1. What on earth is social media,
and why should I care?
Jon Foster
www.jon.foster.li
Monday, 28 January 13

2. today is roughly split into two:
A brief history lesson and some theory
A look at the practicalities
Monday, 28 January 13

3. Monday, 28 January 13
people

4. Monday, 28 January 13

5. Monday, 28 January 13

6. Monday, 28 January 13

7. Let’s travel back to 1300
Monday, 28 January 13

8. Monday, 28 January 13

9. William Swinton: Outlines of the Worlds History, Ancient Mediabal and Mondern, with special relation to the history of civilization and the progress of mankind (New York, NY: Ivison, Blakeman and Company, 1874)
Monday, 28 January 13

10. copy an entire work
copy several works at once
copy an existing work and make additions
write original work, with additions from elsewhere
Monday, 28 January 13

11. Photo: Willi Heidelbach
Monday, 28 January 13

12. Photo: Eifion
Monday, 28 January 13

13. Monday, 28 January 13
Photo: Jeremy Atkinson

14. Monday, 28 January 13

15. Monday, 28 January 13
Photo: San José Library

16. media is the connective tissue of society
Monday, 28 January 13

17. understanding social networks
creating a social culture
listen, engage, build relationships
trust through transparency
Monday, 28 January 13

18. understanding social networks
creating a social culture
listen, engage, build relationships
trust through transparency
Monday, 28 January 13

19. understanding social networks
creating a social culture
listen, engage, build relationships
trust through transparency
Monday, 28 January 13

20. bethkanter.org/sna
Monday, 28 January 13

21. understanding social networks
creating a social culture
listen, engage, build relationships
trust through transparency
Monday, 28 January 13

22. Organisations with social cultures:
Use social media to engage in two-way
conversations about the work of the organisation,
with people inside and outside of it.
Embrace mistakes and take calculated risks.
Reward learning and reflection.
Monday, 28 January 13

23. Organisations with social cultures:
Use social media to engage in two-way
conversations about the work of the organisation,
with people inside and outside of it.
Embrace mistakes and take calculated risks.
Reward learning and reflection.
Monday, 28 January 13

24. Organisations with social cultures:
Use social media to engage in two-way
conversations about the work of the organisation,
with people inside and outside of it.
Embrace mistakes and take calculated risks.
Reward learning and reflection.
Monday, 28 January 13

25. Organisations with social cultures:
Use social media to engage in two-way
conversations about the work of the organisation,
with people inside and outside of it.
Embrace mistakes and take calculated risks.
Reward learning and reflection.
Monday, 28 January 13

26. Use a “try it and fit as we go” approach,
emphasising failing fast.
Overcome organisational inertia through open and
robust conversations.
Understand and appreciate that informality and
individuality do not indicate a lack of caring,
professionalism or quality.
Monday, 28 January 13

27. Use a “try it and fit as we go” approach,
emphasising failing fast.
Overcome organisational inertia through open and
robust conversations.
Understand and appreciate that informality and
individuality do not indicate a lack of caring,
professionalism or quality.
Monday, 28 January 13

28. Use a “try it and fit as we go” approach,
emphasising failing fast.
Overcome organisational inertia through open and
robust conversations.
Understand and appreciate that informality and
individuality do not indicate a lack of caring,
professionalism or quality.
Monday, 28 January 13

29. Trust staff to make decisions and respond rapidly to
situations, rather than crawl through endless check-
off and approval processes.
Monday, 28 January 13

30. understanding social networks
creating a social culture
listen, engage, build relationships
trust through transparency
Monday, 28 January 13

31. THIS!
conversations
Monday, 28 January 13

32. Listen.
Engage.
Build Relationships.
Monday, 28 January 13

33. Listen.
Key issues, practical workings & etiquette, influencers &
key people.
Engage.
Build Relationships.
Monday, 28 January 13

34. Listen.
Engage.
Talk, reply and respond.
Find the conversations and take part.
Build Relationships.
Monday, 28 January 13

35. Listen.
Engage.
Build Relationships.
Be authentic, genuine and kind. Be you.
Treat people the same as you’d treat them in real life.
Monday, 28 January 13

36. understanding social networks
creating a social culture
listen, engage, build relationships
trust through transparency
Monday, 28 January 13

37. understanding social networks
creating a social culture
listen, engage, build relationships
trust through transparency
Monday, 28 January 13

38. people
pages
groups
Monday, 28 January 13

39. • twitter screenshot or something
Photo: Alan Wolf
Monday, 28 January 13

40. jonfoster:
I’m taking part in a Guardian Local Government
Network debate on the future of local councillors
later.
11:13 23/01/2013
Monday, 28 January 13

41. jonfoster:
I’m taking part in a Guardian Local Government
Network debate on the future of local councillors
later. http://www.guardian.co.uk/local-government-
network/2013/jan/22/live-discussion-future-of-
councillors
11:13 23/01/2013
Monday, 28 January 13

42. jonfoster:
I’m taking part in a Guardian Local Government
Network debate on the future of local councillors
later. http://t.co/da92fRE
11:13 23/01/2013
Monday, 28 January 13

43. jonfoster:
I’m taking part in a Guardian Local Government
Network debate on the future of local councillors
later. http://www.guardian.co.uk/localgov...
11:13 23/01/2013
Monday, 28 January 13

44. jonfoster:
I’m taking part in a Guardian Local Government
Network debate on the future of local councillors
later. http://www.guardian.co.uk/localgov...
#localgov
11:13 23/01/2013
Monday, 28 January 13

45. jonfoster:
I’m taking part in a @GdnLocalGov debate on the
future of local councillors later.
http://www.guardian.co.uk/localgov... #localgov
11:13 23/01/2013
Monday, 28 January 13

46. jonfoster:
I’m taking part in a @GdnLocalGov debate on the
future of local councillors later.
http://www.guardian.co.uk/localgov... #localgov
11:13 23/01/2013 Reply
Monday, 28 January 13

47. jonfoster:
I’m taking part in a @GdnLocalGov debate on the future of local councillors later.
http://www.guardian.co.uk/localgov... #localgov
11:13 23/01/2013
franvarley:
@jonfoster Looking forward to it - I’ll be joining in
too!
11:24 23/01/2013 In reply to jonfoster
Monday, 28 January 13

48. Photo: Christoph Spiegl
Monday, 28 January 13

49. Existing content.
Guest posts and authors.
Interview somebody interesting.
Review something.
Respond to another post.
Monday, 28 January 13

50. Existing content.
Guest posts and authors.
Interview somebody interesting.
Review something.
Respond to another post.
Monday, 28 January 13

51. Existing content.
Guest posts and authors.
Interview somebody interesting.
Review something.
Respond to another post.
Monday, 28 January 13

52. Existing content.
Guest posts and authors.
Interview somebody interesting.
Review something.
Respond to another post.
Monday, 28 January 13

53. Existing content.
Guest posts and authors.
Interview somebody interesting.
Review something.
Respond to another post.
Monday, 28 January 13

54. Existing content.
Guest posts and authors.
Interview somebody interesting.
Review something.
Respond to another post.
Monday, 28 January 13

55. Audioboo. www.audioboo.fm
Flickr. www.flickr.com
Tweetdeck (or similar). www.tweetdeck.com
A notepad. www.moleskine.com
YouTube (+app). www.youtube.com
Monday, 28 January 13

56. Me Books
www.jon.foster.li Here Comes Everybody
twitter.com/jonfoster Clay Shirky
facebook.com/jonfosterjonfoster
Cognitive Surplus
pinboard.in/u:jonfoster
Clay Shirky
Blogs The Networked Nonprofit
Kanter & Fine
bigbible.org.uk (/digilit)
stevebridger.com/blog Six Degrees
visceralbusiness.com/blog Duncan Watts
robdysonpr.com
The Cluetrain Manifesto
Levine, Locke et al
Monday, 28 January 13