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Industry Outlook - Retail
Organized Vs Unorganized Retail Sector

Organized Retail Sector   Unorganized Retail Sector
Organized Vs Unorganized Retail Sector
Factor                 Organized Retail Sector     Unorganized Retail Sector



Definition             Modern form of retailing    Traditional form of retailing



Examples               Hypermarket, Retail chain   Mom n Pop stores, hand
                       etc.                        cart, pavement vendors etc

Market Share           3%                          97%



Market Growth          35%                         6%



Challenges             Poor supply chain           Use of labour intensive
                       management, aggressive      technology, lack of
                       expansion etc.              government support etc.
Comparative Penetration of Organized Retail
                  Organized      Traditional


15%     19%
                   45%
                                 70%
                                                 80%
                                                         93%
85%     81%
                   55%
                                 30%
                                                 20%
                                                          7%

USA   Taiwan    malaysia      Indonesia        Chaina   India

                           Sources : www.ibef.org
Retail Trade – India, USA, China
Country      Trade ($b)   Employment        Shops (mn)        Organized
                                                              sector



India        180-394      7                 1.2               2-3


China        360          12                2.7               20


UAS          3800         12.6-16           15.3              80




                                Sources : Repot, AC Nielsen
Evolution of Retail Industry
RURAL
• Contributes major chunk
• More than 65% population lives in Rural
• Spectrum opportunities Rural Retailing to
  Luxury Retailing
• 4P’s to 4A’s – Availability, Accessibility,
  Affordability ,Acceptability
• Microfinance concept emerging
     E.g ITC- E chopal, Project Shakti - HUL
Problems in Rural Retail
•   Absence of physical communication facility
•   Lack of proper mass media & communication
•   Seasonal demands
•   Illiterate and uneducated people – slow to change
•   Underdevelopment & poverty
•   Farmers – livelihood depends on monsoon
•   Completely Unorganized & Immature market
Key Growth Drivers
• Economic Growth

• Demographics

• Urbanization

• Credit availability
Exclusive showrooms
                  Mono/ exclusive           either owned or                Complete range
                                          franchised out by a            available for a given,
                   branded retail                                       brand certified product
                                             manufacturer
                       shops                                                    quality




                                          Focus on particular
Retail Formats                                                          Consumer get to have
                 Multi-branded retail   product categories and
                                                                        more choices as many
   in India            shops              carry most of the
                                                                        brands are on display
                                            brand available




                                                                             One stop shop for
                                                                         customer, many product
                                                                        line of different brands on
                 Convergence            Usually have on display most
                                        of the convergence as well as              display
                 retail oultlet              consumer electronic
                                              products including
                                        communication and IT goods
Different Formats
Big Shots of the Industry
1)   Pantaloon Retail
2)   Raheja Group
3)   Reliance Retail
4)   Tata Group
5)   RPG Group
6)   Landmark Group
7)   Piramal Group
8)   Bharti - Walmart
9)   A V Birla Group
Pantaloon Retail
 Headquartered - Mumbai -450 stores (India) – employees-
  18,000 people.

 All India space- 5 mn sq.ft, expecting to reach 30 mn by 2010.

 Various segment -food & grocery, home solutions, consumer
  electronics, Health & Beauty product etc.

 Recent Innovations include e-commerce ‘Hybrid Format of
  ‘Small shops’
Raheja Group
 First Departmental store in India, SHOPPER’S STOP

 Member of IGDS

 7,52,000 sq.ft. retail space with turnover of 6.75 millions

 Crossword, Mother care, Home stop etc.

 MOU with Home retail group of UK

 Plan establish network of 55 hypermarkets across the country
  -sales turnover of US$ 100 million by2010.
Reliance Retail
 More than 300 Reliance fresh store and first Reliance Mart
  hypermarket in Ahmedabed

 Expansion in two tier cities like Vijaywada, Pune, Ludhiana etc

 Investment of Rs.30,000 cr to set up new formats of retail ,
  expecting sales of Rs.90,000 cr by 2010
Tata Retail Group
 Established in 1998

 Trent- subsidies of Tata group operates Westside and Star
  India Bazaar, Croma

 Plans to pen more than 27 stores across its retail formats
  adding 1.5 mn sq.ft. of space in the next 12 DLF malls
A V Birla Group
 Strong presence in apparel- Madura Garments

 Owned Brands like Louis Phillipe, Van Heusen, Allen Solly,
  Peter England

 Investment plan – Rs.8000-9000 cr in the first 3 years till 2010

 “MORE” range of 15 supermarkets open at Nashik, Pune &
  other two tier cities
Merger & Acquisition
                                                                                   Considerati
Year   Acquired/ JV Company                                                        on
       / Target
                            Acquirer          Nature of Business          Stake    (US$
                                                                                   million)
2005 Liberty shoes            Future Group     Retail (footwear)           51%     3

2005 Indus- league clothing   Future Group     Retail Clothing             68%     5

2005 Odyssey India            Deccan           Leisure Retail chain        100%    14
                              Chronicle        (books, music, toys)
                              holdings
2005 Landmark                 Tata Trent       Books, Music,               74%     24
                                               Accessories
2006 Bistro hospitality       TGI Friday’s     Restaurant                  25%     N/A

2006 Indus League clothing    Etam Group,      Lingerie & women’s          50%     8
                              France           wear retailing

                                             Sources : www.indianretailforum.com
Current Potential & Prospect of Indian Retail
                   Sector
 Growth prospective

 Hurdles in growth phenomenon

 Supportive measures by Government

 Current market meltdown & its impact

 Overall scenario about Indian retail industry
Changing face
of Indian
Consumerism
Important Trends
• The whole concept of shopping ……change

• Heavy pockets …

• The Mall Mania…

• Mall ….. Shopping + Entertainment
Map of India’s Income class
                                         1994 – 1995      1999 – 2000   2011 – 2012

Rich (Annual income >US$ 4700)           1 mn household   3 mn HH       8 mn HH
Benefit Maximize: Owns CAR, PC


Consuming (US$ 1000- 4700)               29 mn HH         55 mn HH      82 mn HH
Cost-benefit optimizer:
have bulk of branded consumer goods,
70% of 2-wheelers,
refrigerators,
washing machine




Climbers (US$ 500-1000)                  48 mn HH         66 mn HH      83 mn HH
Cash-constrained benefit seekers:
have at least one major durable(mixer,
sewing machine, television)
Map of India’s Income class
                                  1994 – 1995    1999 – 2000   2011 – 20012

Aspirants (US$ 350-500)          48 mn HH       32 mn HH       39 mn HH
New entrants into consumption:
have bicycle, radio, fans




Destitute (Less than US$ 350)    35 mn HH       24 mn HH       20 mn HH
Hand to mouth existence: Not
buying




Source: Ernst & Young
Consumer Dynamics
• Youngest population on the globe
• Growth pace of the Indian economy
• 93% retail market is untouched by organized
  retailers
• Food & Grocery …………………. 55%
• Consumption is moving out of the home
• Indian consumers has grown richer…
Strengths                                 weakness

Technology Incentive                     Low conversion level
Super Market Stocks                      Customer Loyalty
Rising Disposable Income                 Underdeveloped supply chain
Increase in number of people in earner   Lack of adequate utilities
 category.




opportunity                               threat

Large consumer market                    High market share of unorganized market
Growth of Organized sector               Shopping Culture
Rural Retailing                          Poor inventory turns & stock availability
Potential for Investment                  measures.
                                          Inflation
RETAIL - INDIA

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RETAIL - INDIA

  • 2. Organized Vs Unorganized Retail Sector Organized Retail Sector Unorganized Retail Sector
  • 3. Organized Vs Unorganized Retail Sector Factor Organized Retail Sector Unorganized Retail Sector Definition Modern form of retailing Traditional form of retailing Examples Hypermarket, Retail chain Mom n Pop stores, hand etc. cart, pavement vendors etc Market Share 3% 97% Market Growth 35% 6% Challenges Poor supply chain Use of labour intensive management, aggressive technology, lack of expansion etc. government support etc.
  • 4. Comparative Penetration of Organized Retail Organized Traditional 15% 19% 45% 70% 80% 93% 85% 81% 55% 30% 20% 7% USA Taiwan malaysia Indonesia Chaina India Sources : www.ibef.org
  • 5. Retail Trade – India, USA, China Country Trade ($b) Employment Shops (mn) Organized sector India 180-394 7 1.2 2-3 China 360 12 2.7 20 UAS 3800 12.6-16 15.3 80 Sources : Repot, AC Nielsen
  • 7. RURAL • Contributes major chunk • More than 65% population lives in Rural • Spectrum opportunities Rural Retailing to Luxury Retailing • 4P’s to 4A’s – Availability, Accessibility, Affordability ,Acceptability • Microfinance concept emerging E.g ITC- E chopal, Project Shakti - HUL
  • 8. Problems in Rural Retail • Absence of physical communication facility • Lack of proper mass media & communication • Seasonal demands • Illiterate and uneducated people – slow to change • Underdevelopment & poverty • Farmers – livelihood depends on monsoon • Completely Unorganized & Immature market
  • 9. Key Growth Drivers • Economic Growth • Demographics • Urbanization • Credit availability
  • 10. Exclusive showrooms Mono/ exclusive either owned or Complete range franchised out by a available for a given, branded retail brand certified product manufacturer shops quality Focus on particular Retail Formats Consumer get to have Multi-branded retail product categories and more choices as many in India shops carry most of the brands are on display brand available One stop shop for customer, many product line of different brands on Convergence Usually have on display most of the convergence as well as display retail oultlet consumer electronic products including communication and IT goods
  • 12. Big Shots of the Industry
  • 13. 1) Pantaloon Retail 2) Raheja Group 3) Reliance Retail 4) Tata Group 5) RPG Group 6) Landmark Group 7) Piramal Group 8) Bharti - Walmart 9) A V Birla Group
  • 14. Pantaloon Retail  Headquartered - Mumbai -450 stores (India) – employees- 18,000 people.  All India space- 5 mn sq.ft, expecting to reach 30 mn by 2010.  Various segment -food & grocery, home solutions, consumer electronics, Health & Beauty product etc.  Recent Innovations include e-commerce ‘Hybrid Format of ‘Small shops’
  • 15. Raheja Group  First Departmental store in India, SHOPPER’S STOP  Member of IGDS  7,52,000 sq.ft. retail space with turnover of 6.75 millions  Crossword, Mother care, Home stop etc.  MOU with Home retail group of UK  Plan establish network of 55 hypermarkets across the country -sales turnover of US$ 100 million by2010.
  • 16. Reliance Retail  More than 300 Reliance fresh store and first Reliance Mart hypermarket in Ahmedabed  Expansion in two tier cities like Vijaywada, Pune, Ludhiana etc  Investment of Rs.30,000 cr to set up new formats of retail , expecting sales of Rs.90,000 cr by 2010
  • 17. Tata Retail Group  Established in 1998  Trent- subsidies of Tata group operates Westside and Star India Bazaar, Croma  Plans to pen more than 27 stores across its retail formats adding 1.5 mn sq.ft. of space in the next 12 DLF malls
  • 18. A V Birla Group  Strong presence in apparel- Madura Garments  Owned Brands like Louis Phillipe, Van Heusen, Allen Solly, Peter England  Investment plan – Rs.8000-9000 cr in the first 3 years till 2010  “MORE” range of 15 supermarkets open at Nashik, Pune & other two tier cities
  • 19. Merger & Acquisition Considerati Year Acquired/ JV Company on / Target Acquirer Nature of Business Stake (US$ million) 2005 Liberty shoes Future Group Retail (footwear) 51% 3 2005 Indus- league clothing Future Group Retail Clothing 68% 5 2005 Odyssey India Deccan Leisure Retail chain 100% 14 Chronicle (books, music, toys) holdings 2005 Landmark Tata Trent Books, Music, 74% 24 Accessories 2006 Bistro hospitality TGI Friday’s Restaurant 25% N/A 2006 Indus League clothing Etam Group, Lingerie & women’s 50% 8 France wear retailing Sources : www.indianretailforum.com
  • 20. Current Potential & Prospect of Indian Retail Sector
  • 21.  Growth prospective  Hurdles in growth phenomenon  Supportive measures by Government  Current market meltdown & its impact  Overall scenario about Indian retail industry
  • 23. Important Trends • The whole concept of shopping ……change • Heavy pockets … • The Mall Mania… • Mall ….. Shopping + Entertainment
  • 24. Map of India’s Income class 1994 – 1995 1999 – 2000 2011 – 2012 Rich (Annual income >US$ 4700) 1 mn household 3 mn HH 8 mn HH Benefit Maximize: Owns CAR, PC Consuming (US$ 1000- 4700) 29 mn HH 55 mn HH 82 mn HH Cost-benefit optimizer: have bulk of branded consumer goods, 70% of 2-wheelers, refrigerators, washing machine Climbers (US$ 500-1000) 48 mn HH 66 mn HH 83 mn HH Cash-constrained benefit seekers: have at least one major durable(mixer, sewing machine, television)
  • 25. Map of India’s Income class 1994 – 1995 1999 – 2000 2011 – 20012 Aspirants (US$ 350-500) 48 mn HH 32 mn HH 39 mn HH New entrants into consumption: have bicycle, radio, fans Destitute (Less than US$ 350) 35 mn HH 24 mn HH 20 mn HH Hand to mouth existence: Not buying Source: Ernst & Young
  • 26. Consumer Dynamics • Youngest population on the globe • Growth pace of the Indian economy • 93% retail market is untouched by organized retailers • Food & Grocery …………………. 55% • Consumption is moving out of the home • Indian consumers has grown richer…
  • 27.
  • 28. Strengths weakness Technology Incentive Low conversion level Super Market Stocks Customer Loyalty Rising Disposable Income Underdeveloped supply chain Increase in number of people in earner Lack of adequate utilities category. opportunity threat Large consumer market High market share of unorganized market Growth of Organized sector Shopping Culture Rural Retailing Poor inventory turns & stock availability Potential for Investment measures. Inflation