The surest way to craft anything is to understand how it fits into the bigger picture...the bigger story. We'll unpack how our favorite movies can unlock tools to craft remarkable digital User Experiences.

1. Using Story in UX

2. @NashvilleUX + @JonShearer

3. UX Architect Visual Designer Brand Designer Front-end DevProd Manager
Back-end Dev Architect Quality Assurance Customer SuppFull-stack Dev

4. AboutAbout
UX Architect
Executive
Advisor
Developer
Product
Designer

6. Think about
crafting and cultivating great UX
…in terms of Story

7. UX is understanding the story we’re trying to tell

8. …and inviting others to engage in the story with us

9. To craft your part of the story, you’ve got to know it beginning to end

10. …and be able to relate to/empathize with it

11. There are a lot of stories that
people are being invited to engage with
(i.e. Competition)

12. Even if you don’t have other direct competitors for your particular offering

13. …you are competing for customer’s time and attention

14. They won’t stick around or stay engaged if the story’s not good

18. So the Story has to be Great

21. Through-line
Takeaways
(2-5)
Characters
(Main, Supporting, Extras)
Plot
Storyboards
Scenes

23. One person, no matter how small, can make a difference

27. You’re never alone

28. There are friends you can count on

29. …and New friends you can count on

30. There is someone who believes in you

31. We’re all in this together

32. We’re all in this together

33. Help can come from the most unlikely places at the most unexpected times

34. Help can come from the most unlikely places at the most unexpected times

35. Good can still triumph over evil

36. Character Development

47. Great Characters are multidimensional
(multiple aspects that are introduced through the story)

60. Your Customer is a Main Character in the story

61. Core Featuresets are Main Characters

62. Core Featuresets are Main Characters
(w/ Multiple Aspects)

63. Announcements or Reminders are Supporting Characters

64. “Benchwarmer 2” that sits in the back (Extras)

65. All of this is for your audience

66. Not just your audience

67. They are the HERO

70. • Text Editor
• Add Media
• Take Photo
• Record Audio
• AddTags
• Annotate as PDF
• Add Reminder
Make a list of each characters Aspects

71. • Text Editor
• Add Media
• Take Photo
• Record Audio
• AddTags
• Annotate as PDF
• Add Reminder
• Stand on it’s own
• Part of a Notebook
• Presentation Mode
• Ability to Share
Make a list of each characters Aspects

72. • Text Editor
• Add Media
• Take Photo
• Record Audio
• AddTags
• Annotate as PDF
• Add Reminder
• Stand on it’s own
• Part of a Notebook
• Presentation Mode
• Ability to Share
Make a list of each characters Aspects
As you write the story, look for the best places to introduce them

79. Your Customer is the Hero

80. Your Customer is the Hero
(the engaged customer)

81. Through all of this the goal is to craft and cultivate a
Threaded Experience

87. developer

90. Iterate.

93. engage

94. The MVP.

95. All of us have experienced great UX

96. We might not know how to put the pieces together

97. …but you know when something feels like it all belongs and fits together,
and when it doesn’t

98. We can all participate in crafting and cultivating good UX

99. UX Architect Visual Designer Brand Designer Front-end DevProd Manager
Back-end Dev Architect Quality Assurance Customer SuppFull-stack Dev

100. To craft your part of the story, you’ve got to know it beginning to end
Get to know, understand and put yourself in the shoes of the Hero

101. jonshearer.com
jon@jonshearer.com
@jonshearer
THANKYOU