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UCO16 - An Independent Evaluation of Third-Party SharePoint Analytics Offerings
1. Unity Connect Online 2016
#UCO16
unityconnect.com
An Independent Evaluation of Third-Party SharePoint Analytics Offerings
Jonathan Ralton
All trademarks and registered trademarks are
the property of their respective owners.
3. Agenda
Setting the Stage
Client Story
Measuring and Trending
Definitions
Framework
Examples
SharePoint Analytics
Third-Party Tool Candidates
Which would you choose?
Epilogue
Which did I choose?
How does the story end?
Wrapping Up
Questions
4. Setting the Stage
An Independent Evaluation of Third-Party SharePoint Analytics Offerings
5.
6.
7.
8. Presenter
Jonathan Ralton
⢠Senior Information Architect
⢠SharePoint IT Pro since 2005
(WSS/SPS)
⢠No coding!
⢠Document Management,
Content Management,
Knowledge ManagementâŚ
@jonralton
jonathanr@bluemetal.com
blog.jonralton.net
10. Overview
⢠Food and Beverage Manufacturing Company
⢠One of the top industry leaders in the country
⢠One of the top industry leaders in the world
⢠Employees in dozens of countries
⢠Hundreds of household brand names
⢠Some with $1b market shares
11. Intranet
⢠Redesigned by BlueMetal and relaunched in late 2014
⢠Heavy on video content
⢠Social focus
⢠Personalization
14. Challenges
Communication Justification
⢠Need to prepare for new
management oversight
⢠Need to publish appropriate
news at appropriate times
⢠Want to maximize investment in
the new facility of the intranet
15. Objectives
Content and Visitors
⢠Learn what content is being
consumed and by whom
⢠Learn which types of content
are most engaging
⢠Gain better insight into what
kinds of content employees will
respond well to, and in turn
continue to return to
myCorptown for
Employee Communications
⢠Help to justify teamâs value in
managing myCorptown
⢠Demonstrate higher employee
satisfaction in being informed
⢠Demonstrate higher employee
engagement
21. Web Analytics
Web analytics is the
measurement, collection, analysis, and reporting
of web data for purposes of
understanding and optimizing web usage.
30. Sample Goals â Adoption
Ensure new employees and
new users are engaging
with myCorptown content
for the first time, including
the email newsletter
Build employee buy-in by
telling our story through
our vehicles
Reach our employees
âwhere they areâ including
via mobile and kiosks
âGive them what they wantâ
by being able to respond
to popularity of content
Get our employees to think
of going to myCorptown
first
31. Sample Goals â Engagement
Get our employees to
give feedback on content
including likes and
comments, submitting
questions, etc.
Have our employees be
conversant in an
informed manner about
company news with
fellow colleagues
Get our executive team
to choose myCorptown
as their communication
vehicle
Get our employees to
help each other
(Employees as
Communicators)
32. Sample Goals â Retention
Get our users to return
to myCorptown more
often (more than 1x per
week)
Encourage our lapsed
users to return to
myCorptown
Reduce stale content in
areas on myCorptown
where dynamic content
is expected by our users
33. Sample Goals â Task Success
âGive them what they
needâ in addition to
what our users want,
including via search
Solve our usersâ
problems via self-service
where possible (without
a help desk call)
34. Sample Goals â Happiness
Ensure our employees are able
to articulate the company
story
⢠What we stand for
⢠How does my work fit into the story
⢠How does my work touch consumers
Support a more transparent
culture at the company
Decrease frustration during
activities on myCorptown
Support our employees
through times of change
35. Sample Signals
Goal
Get our users to return to
myCorptown more often (more
than 1x per week)
Signals
⢠Providing content relevant to
users
⢠Identify users who return to visit
the site within a week period
36. Sample Signals
Goal
Get our employees to give
feedback on content including
likes and comments, submitting
questions, etc.
Signals
⢠Identifying posts that have
higher numbers of views
⢠Identifying posts that have high
numbers of comments
⢠Monitoring submitted questions
37. Sample Signals
Goal
âGive them what they needâ in
addition to what our users want,
including via search
Signals
⢠Identifying usage of tools and
links that have typically been
difficult to find
⢠Monitoring search results for
successful and failed queries
38. Sample KPI w/Trending #1
⢠Number of retained user home
page views minus bounces as
percentage of all views
⢠Over time period of 7 days
⢠Indication of current metric
against target w/in a certain
window
⢠Trend
57%
Stickiness
Home Page
Target
70%
Window
7 Days
39. Sample KPI w/Trending #2
⢠Number of views during off-
work hour segments
⢠Over time period of 5 days
⢠Indication of current metric
against target w/in a certain
window
⢠Trend
1.6k
Time-Based Visits
Off-Work
Target
2k
Window
5 Days
40. Sample KPI w/Trending and History #1
⢠Number of posts related to
influencers
⢠Over time period of 30 days
⢠Indication of current metric
against target w/in a certain
window
⢠Performance against last
window and previous yearâs
window
⢠Example of where higher metric
is better
38
Influencers
Posts
Target
50
Window
30 Days
YoY
+70.1%
Last Month
-23.9%
41. Sample KPI w/Trending and History #2
⢠Number of questions submitted
to portal team
⢠Over time period of 30 days
⢠Indication of current metric
against target w/in a certain
window
⢠Performance against last
window and previous yearâs
window
⢠Example of where lower metric
is better
12
Portal
Questions Submitted
Target
15
Window
30 Days
YoY
-156.5%
Last Month
-10.4%
42. Sample KPI w/Snapshot #1
Average Length of Visit
> 5 m > 4 m > 3 m > 2 m > 1 m
⢠Average visit length
⢠Segmented into groups
⢠Current metric for one window
⢠Shows spread/breakdown detail
⢠Does not show trend
43. Sample KPI w/Snapshot #1
⢠Average visit length in minutes
⢠Over time period of 7 days
⢠Indication of current metric
against target w/in a certain
window
⢠Trend
1.8
Length of Visit
Home Page
Target
2.0
Window
7 Days
44. Sample KPI w/Snapshot #2
⢠Rating of frustration level on
portal from survey
⢠Current metric for one window
⢠Shows spread/breakdown detail
⢠Does not show trend
0
1000
2000
3000
4000
5000
6000
Low Medium High
Frustration Level
Frustration Level
45. Sample KPI w/Snapshot #2
⢠Most common rating of
frustration level from survey
⢠Over time period of 1 fiscal
quarter
⢠Indication of current metric
against target w/in a certain
window
⢠Performance against last
window and previous yearâs
window
⢠Example of where metric is
abstracted
M
Portal
Frustration Level
Target
M
Window
Quarter
YoY
+27.6%
Last Quarter
+5.8%
48. Changes ⎠â âŻ
⢠Web Analytics Web Part is not supported anymore
⢠Reports Removed
⢠Browser Traffic
⢠Top Users
⢠Referring URL
49. Changes ⎠â âŻ
⢠Engine finds relevant information based on clicks, views, etc.
⢠There are now visual indicators and usage numbers based on number
of views and number of unique visitors
⢠Clicks and views are counted for each document
⢠Content can be recommended
⢠Search results influenced by the priority of an item
⢠Ability to sort search results by "hit"
⢠Engine is now extensible for third-party solutions
50. SharePoint Usage Reporting
Usage
This report shows historical usage
information about the site collection/site,
such as the number of views and unique
users. Use this report to identify usage
trends and to determine times of high and
low activity.
51. SharePoint Search Reporting
Number of Queries
This report shows the number of search
queries performed. Use this report to
identify search query volume trends and to
determine times of high and low search
activity.
Top Queries by Day/Month
This report shows the most popular search
queries. Use this report to understand what
types of information visitors are seeking.
Abandoned Queries by Day/Month
This report shows popular search queries
that received low click-through. Use this
report to identify search queries that might
create user dissatisfaction and to improve
the discoverability of content. Then, consider
using query rules to improve the query's
results.
No Result Queries by Day/Month
This report shows popular search queries
that returned no results. Use this report to
identify search queries that might create
user dissatisfaction and to improve the
discoverability of content. Then, consider
using query rules to improve the query's
results.
Query Rule Usage by Day/Month
This report shows how often query rules
trigger, how many dictionary terms they use,
and how often users click their promoted
results. Use this report to see how useful
your query rules and promoted results are to
users.
54. Requirements â Compatibility
A tool for myCorptown
analytics will require
compatibility with (or
extensibility to support)
traffic delivered throughâŚ
55. Requirements â Awareness
In order to provide the most
visibility into activity on
myCorptown, a tool for
analytics should be
specifically aware of traffic,
content, and actions related
to⌠⢠Social Intranet
⢠Video Cloud
56. Requirements â Content Segmentation
Intranet administrators would
like to segment analytics data
by the types of content
consumed.
This would require support
forâŚ
⢠Metadata
⢠File Extension
57. Requirements â Visitor Segmentation
Along with the desire to
segment the content
consumed within
myCorptown, intranet
administrators will need to
examine various properties of
the visits and visitor as well.
These attributes of a visit or
visitor should be supportedâŚ
⢠Platform
⢠Mobile Device
⢠Browser
⢠Date and Time
⢠Session
⢠Microsoft SharePoint 2013
⢠User Profile Property
⢠User Audience Membership
⢠Microsoft Active Directory
⢠User
⢠User Attribute
⢠User Group Membership
58. Requirements â Extensibility
Reusable Metrics
In order for a dashboard or other
display and recalculation of raw
metric data into KPIs and reports,
an API or REST interface should
ideally be provided by the tool.
Email Campaigns
In addition to native web traffic
on myCorptown, the tool should
support UTM tags commonly
used in conjunction with email
campaigns and the hyperlinks
that refer visitors to the site.
59. Requirements â Pricing
For the purposes of
evaluation, the following
data points were used:
⢠Page Views
~1,000,000/month
⢠Users
~30,000
60. Google Analytics
Google Analytics helps analyze visitor
traffic and paint a picture of your
audience and their needs. Mainly
designed for e-commerce websites, it
is a cloud-only/SaaS offering.
61. Google Analytics
Trackable Attributes/Actions
⢠Page Views
⢠Clickpaths
⢠Visitors
⢠Browser/Platform/Device
⢠Date and Time
Analysis Method
⢠Tracking occurs via JavaScript-
based page tags
62. Google Analytics
⢠Data is often based on a subset, or percentage of sessions
⢠This is due to the practice of reporting trends in the subset to reduce
processing time
⢠This can occur in the reports, during the data collection itself, or in both
places
63.
64.
65.
66.
67.
68.
69.
70. Google Analytics
Key Benefits Key Drawbacks
ďˇ In-Page Analytics
ďˇ Clickpath Visualization
ďˇ Sparkline KPIs
ďˇ Real-time
ďˇ Cloud-based
ďˇ Google takes ownership of your metrics
data and may use it how they see fit
ďˇ Not âSharePoint-awareâ
ďˇ Does not analyze search queries
ďˇ No video metrics
ďˇ No Yammer integration
ďˇ No Sitrion integration
ďˇ Visitor attributes require customization
ďˇ Shared login/Google account required
71. ActualMetrics
Angelfish
With its roots in Urchin, Angelfish
analyzes IIS logs as a completely
separate application, usually installed
on a server apart from SharePoint.
72. ActualMetrics Angelfish
Trackable Attributes/Actions
⢠Page Views
⢠Clickpaths
⢠File Downloads
⢠Visitors
⢠Browser/Platform/Device
⢠Date and Time
Analysis Method
⢠Angelfish relies on the IIS logs
⢠Although tagging with JavaScript
is supported, it is not required
73. ActualMetrics Angelfish
⢠This tool appears to be in its infancy at this point in time
⢠A lot of features are in the works/slated for a future release
⢠The audience for this tool seems to be more technical users than
business users
⢠The interface seems like it would be more difficult to navigate for someone
outside of IT
74.
75. ActualMetrics Angelfish
Key Benefits Key Drawbacks
ďˇ Spike analysisâsecond-level time
segmentation
ďˇ Unlimited nested segments
ďˇ Bandwidth analysis
ďˇ Broken link analysis
ďˇ Six different tracking methods for visitors
ďˇ Not âSharePoint-awareâ
ďˇ Does not analyze search queries
ďˇ No video metrics
ďˇ No Yammer integration
ďˇ No Sitrion integration
ďˇ Visitor attributes require customization
ďˇ Reports are only exportable in unformatted
form (CSV, XML)
ďˇ Separate hardware recommended
76. Adobe Analytics
Formerly known under the brand
Omniture, Adobe purchased this
analytics suite and it is now part of
their Marketing Cloud offering. Mainly
designed for e-commerce websites, it
is a cloud-only/SaaS offering.
77. Adobe Analytics
Trackable Attributes/Actions
⢠Page Views
⢠Clickpaths
⢠Visitors
⢠Browser/Platform/Device
⢠Date and Time
Analysis Method
⢠Tracking occurs real-time via
JavaScript-based page tags
78. Adobe Analytics
⢠Adobe has put a lot of effort into the user interface to enable
visualization of data
79.
80. Adobe Analytics
Key Benefits Key Drawbacks
ďˇ Sparkline KPIs
ďˇ Real-time
ďˇ Cloud-based; low overhead
ďˇ Not âSharePoint-awareâ
ďˇ Does not analyze search queries
ďˇ No video metrics
ďˇ No Yammer integration
ďˇ No Sitrion integration
ďˇ Visitor attributes require customization
81. HarePoint Analytics
for SharePoint
Using its own analytics engine
separate from SharePoint and any
server logs, HarePoint Analytics installs
as part of SharePoint while using its
own SQL databases.
82. HarePoint Analytics for SharePoint
Trackable Attributes/Actions
⢠Page Views
⢠Clickpaths
⢠File Downloads
⢠Search Queries
⢠Visitors
⢠Browser/Platform/Device
⢠Date and Time
Analysis Method
⢠Not requiring JavaScript tags,
the tool utilizes its own tracking
within SharePoint to provide
metrics
83. HarePoint Analytics for SharePoint
⢠HarePoint seems committed to this product, as it has adapted it from
SharePoint 2007 through 2010 and 2013, however they have yet to
integrate social metrics
84.
85.
86.
87. HarePoint Analytics for SharePoint
Key Benefits Key Drawbacks
ďˇ Workflows tracked
ďˇ Web part for analytics display within
SharePoint
ďˇ Aware of content within SharePoint, not
just actions by visitors
o Unused content can be identified
ďˇ Real-time
ďˇ No additional hardware required
ďˇ Must access reports from Central
Administration
ďˇ Canât track external links
ďˇ No social tracking
88. Intlock CardioLog
Analytics
Designed specifically for SharePoint
and covers all aspects of usage
including portals, extranets,
collaboration sites, and social. It is
installed on a separate SQL server.
89. Intlock CardioLog Analytics
Trackable Attributes/Actions
⢠Page Views
⢠Clickpaths
⢠File Downloads
⢠Search Queries
⢠Visitors
⢠Browser/Platform/Device
⢠Date and Time
Analysis Method
⢠Tracking occurs real-time via
JavaScript-based page tags
⢠IIS logs can be imported to
integrate historic data
⢠It does not rely on SharePointâs
built-in analytics or logs
90. Intlock CardioLog Analytics
⢠This tool has great in-page feedback options including:
⢠Message bar
⢠Survey
⢠A/B multivariate testing
91.
92.
93.
94.
95.
96.
97.
98.
99.
100.
101.
102.
103. Intlock CardioLog Analytics
Key Benefits Key Drawbacks
ďˇ Custom dashboards
ďˇ Direct integration with Active Directory and
SharePoint user profiles
ďˇ Display within SharePoint
ďˇ Page metadata
ďˇ Automatically generated reports
ďˇ Identify unused content
ďˇ Sitrion integration
ďˇ Requires separate hardware
104. Piwik SharePoint
Analytics
With a highly evolved UI for reports,
Piwik offers solid SharePoint analytics
by activating a feature per site
collection.
105. Piwik SharePoint Analytics
Trackable Attributes/Actions
⢠Page Views
⢠Clickpaths
⢠File Downloads
⢠Search Queries
⢠Visitors
⢠Browser/Platform/Device
⢠Date and Time
Analysis Method
⢠Tracking occurs via JavaScript-
based page tags
106. Piwik SharePoint Analytics
⢠The installation of Piwik is very streamlined
⢠A pre-configured server image is delivered and the tool automatically
populates the tracking code into all relevant areas
107.
108.
109.
110.
111.
112. Piwik SharePoint Analytics
Key Benefits Key Drawbacks
ďˇ Real-time viewing of visitor actions
ďˇ Sparkline KPIs
ďˇ Ease of setup
ďˇ Lack of social tracking
ďˇ Separate hardware required
114. Piwik SharePoint Analytics
Trackable Attributes/Actions
⢠Page Views
⢠Clickpaths
⢠File Downloads
⢠Search Queries
⢠Visitors
⢠Browser/Platform/Device
⢠Date and Time
Analysis Method
⢠Embedded JavaScript tags in the
page send information
(encrypted in transit) to the tool
115. Webtrends SharePoint Analytics
⢠Webtrends seems to have a particular focus on adoption and
engagement.
⢠Their pitch is âconsumable and actionable insights for business usersâ
⢠It has a well-polished UI
116.
117. Webtrends SharePoint Analytics
Key Benefits Key Drawbacks
ďˇ Cloud-based; no overhead
ďˇ Targeted for consumption by business
users
ďˇ Plug-ins for Brightcove
ďˇ Sitrion integration
ďˇ Feature-heavy product; only small subset of
feature set is required
118. Which would you choose?
An Independent Evaluation of Third-Party SharePoint Analytics Offerings
124. Why?
⢠This recommendation is based largely on the feature set offered by
CardioLog
⢠How those features align with the needs of the client in tracking activity on
myCorptown
⢠Content as well as activity is monitored
⢠Lack of action can be tracked on documents and items
⢠In-page feedback mechanisms were very attractive
125. Why?
⢠Sitrion analytics are built-in and
will require little to no
customization
⢠Brightcove analytics should be
able to be integrated via their
API and brought into CardioLog
126. Why?
⢠Other toolsâŚ
⢠Did not have as extensive a feature set to support the clientâs requirements
⢠Were less SharePoint-specific
⢠Did not allow for business users to consume their reports as easily
⢠Cost too much
127. How does the story end?
An Independent Evaluation of Third-Party SharePoint Analytics Offerings
129. âŚand they lived happily ever after.
⢠Decided to address some of
their near-term goals
⢠Have reports against them based
on certain metrics
⢠Some of the KPIs would be able to
be developed from those metrics
(manually)
⢠In order for this to take
place, an augmentation of
current information being
sent over the Internet to
Google Analytics is required
⢠This needs to include sending
over key user attributes as well as
some classification of the pages
being viewed
⢠Integration with SharePoint user
profile data will be required to
track things such as a userâs
department
130. Warnings
⢠Complete user information such as first and last names should not be
sent over to Google Analytics, as the data may be reused by Google
in any manner
⢠Steps should be taken so that any confidential information or trade
secrets are not accidentally injected into the Google ecosystem in the
form of metatags, page titles, etc.
132. Wrapping Up
The views expressed in this
presentation are not in any way
endorsed by any of the product
vendors, and I warrant no
accuracy in the data presented.
133. Wrapping Up
Although I concluded that
CardioLog Analytics is the leading
candidate for this particular
engagement, this does not by any
means signify future
disqualification by myself or
BlueMetal in future evaluations of
the other tool candidates.
134. Wrapping Up
In fact, another tool might be the
best we could recommend to a
completely different future client
depending on their needs.
138. Resources
Tool Website Tool Download/Request Tool Demo
ActualMetrics Angelfish Link
Adobe Analytics Managed Metadata Overview Link
Google Analytics
HarePoint Analytics for SharePoint Link Link
Intlock CardioLog Analytics Link
Piwik SharePoint Analytics
Webtrends SharePoint Analytics
Google Analytics for SharePoint 2013/Office 365 (CodePlex)
Hinweis der Redaktion
Good Afternoon, everyone⌠wherever in the world you find yourself today
And thanks for joining me to talk about SharePoint analytics
Weâve only got about 60 minutes or so of course⌠but we should have plenty of time
Weâre going to do a quick introduction,
then weâll get into the nuts and bolts,
and finish up hopefully with some extra time for Q&A
And just as a heads-up, Iâm going to be talking a lot in the beginning about measuring and trending before I get into the actual tools that can help us with it
SOUND GOOD?
My name is Jonathan and Iâm from Boston; hopefully some of you have had a chance to visit here
If you havenât I recommend that you doat some point
You may be familiar with my city from such great films as theseâŚ
But we donât all talk like they do in the movies, as you can tell from my voice.
So I donât have too much of an accent; hopefully you can understand me today.
Currently Iâm with a really great company up in Boston; weâre also in New York and Chicago and are expanding out west and down south
We were recently acquired by a larger company, Insight, but weâre still called BlueMetal
Iâm just about three years into this role; Iâve had about six years of consulting under my belt at this point and previously Iâve been in a corporate role as well
Been working with SharePoint for over ten years now
Iâm not a developer!
Major focus is on wrestling with all the acronyms that end in âmâ⌠DM, ECM, WCM, KMâŚ
Hereâs how to ping me; Thatâs how youâll find the slidesâŚ
But enough about meâŚ
This evaluation came about from a recent project I lead for one of our clients
I canât tell you the name of the company, but
The website in question was their intranet,
To protect the innocent, names have been changed ;-)
âmyCorptownâ
Now there were several challenges that the communications group came to us with
Despite a concerted effort to tailor the intranet to current needs of the company, there are always going to be these
Competing Communication Vehicles
And actually as I began this engagement with the client, they announced plans to merge with another industry leaderâŚ
So some of the main challenges in my clientsâ minds were around communicationâŚ
As well as, frankly, justifying their own jobs and proving the value they bring to the organization
So we came up with these high-level engagement objectives
Basically, weâre talking about trying to measure and trend user adoption and user engagement
I went through a whiteboarding exercise with them to solicit ideas for how they might want to qualify their data; how they might like to break it down
I should add that we didnât just launch their new intranet with no metrics capability whatsoever; we did hook up Google Analytics for them in its very basic of configurations
So letâs get some terms down before we continue into the actual tools
An example of a metric could be your heart rate or blood pressure taken by your doctor at a specific visit.
What they usually donât do is put them together in a nice PowerPoint deck to present to your boss
An example of a KPI could be the trend of your heart rate or blood pressure over a certain period of time.
If the trend is upward, an up arrow might be used with the percentage of increase over that time period.
It might be colored red if the implication is negative.
These are more sexy and ripe for executive consumption.
However, most practical KPIs are usually either:
Formulated automatically via additional software that process the metrics via APIs
Manually compiled by a site administrator
This is because most businesses want to answer very specific questions and monitor custom KPIs that arenât readily available as an include with a tool
Now I want to introduce you to a bigger term which was important to the tool evaluation process⌠âFrameworkâ
This particular framework served as a guide for my discussions with the client and our format for recording and reviewing our requirements
Letâs take a look at each of these four components
You need clear goals to help you choose the right metrics
You really canât start with the things you want to measure; you should select the things you want to measure based on any of these goals
Weâve got five categories⌠and they all interrelate
Letâs look at some sample goals that relate to the Adoption category; these are actual goals from the actual requirements that came out of the engagement
So we eventually want to think about mapping the goals we came up with to lower-level signals which are things we might want to consider or monitor
Hereâs one of our example goals and the signals we identified for it
So weâll decide on things to measure like number of home page views and the siteâs bounce rate
The measurements themselves are the key to everything but rarely do we want to take the actual metrics and present them for interpretation; we need to provide some context and a story around the measurement
This is where we get into the Key Performance Indicators, and Iâll present a few varieties using examples from the project that we drew up for our client
Hereâs one that is a simple indication with trending
Hereâs another with trending
Here are couple more that introduce some history into the context
These next two examples are presented in two ways, one simpler visually and the other with more context; they provide some data in a snapshot for one window of time
So why canât we get this information from SharePoint OOTB?
And what happened between 2010 and 2013?
Well, we used to have the Web Analytics Service Application
This was a SSA entirely devoted to SharePoint analytics
It got pared down A LOT in 2013, and now itâs wrapped into the Search Service Application instead
Works the same in Office 365
What does this mean?
When users interact with content in SharePoint 2013âfor example, when the user clicks a link, presses a button, or views a documentâactions are stored as usage events
Usage events are counted and analyzed.
The recommendations algorithm within analytics processing counts and analyzes the usage events.
The information is then added to the search index and the reporting database.
So what do we get OOTB to report on?
This is available for site collections and sites
Every tool I evaluated is compatible with SharePoint 2013 (on-prem vs. SharePoint Online)
Some have more compatibility.
So what does this mean?
It either should be natively aware of these commonly used content delivery and social components, or be extensible to include or assimilate data from these systems.
This goes beyond someone just viewing a page and having it tracked.
Weâre talking about categorizing the page; document; whatever it is, and taking into account data about the content to further segment it.
The client wanted to dig deeper into the nature of visits and the visitors.
With analytics tools, your users are visitors and their sessions are visits.
Reusable Metrics
Absent this capability, presentation of the data will be limited completely to the capabilities within the toolâs interface itself.
In other words, you couldnât create your own stuff with the data from the tool.
Email Campaigns
This will help gauge effectiveness/response from emails sent to employees with the intent of driving traffic to the site, at various times and for varying reasons.
I didnât get exact price quotes for all of these tools; we talked in ball park figures for the purposes of a first-round evaluation.
So letâs get into the tools themselves.
Weâre going to look at Google first because itâs the tool that was already in place.
Most people look at Google Analytics because of its price⌠which is zero dollars⌠but there are certainly drawbacks to consider against its capabilities, as with any tool of course.
Does everyone understand what these JS tags are?
Usually something you add to your SharePoint Master Page
This could be OK for some, not OK for others
Audience Overview
Active Users
Cohort Analysis
New vs. Returning Behavior
Frequency & Recency
Engagement Behavior
Users Flow
In-Page Analytics is really awesome!
Canât beat free with a stick
Doesnât know what SharePoint is
Dashboard
A lot of these things might be highly useful for public-facing websites, if⌠Microsoft⌠hadnât deprecated support for that
Doesnât know what SharePoint is
Who was familiar with Omniture in a past life?
Site Overview
Completely in the cloud
Doesnât know what SharePoint is
Browsers Report
Dashboard
Visits Trend Report
Tracking workflows is very cool
Web part is very meta
Knows about SharePoint
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Analytics Report
Goal Funnel Report
Traffic Sources Dashboard
Entrance Paths Report
Dimensioning by Visitor Department
Map Overlay Report
Who Is Online?
Selecting a Reporting Period
Sitrion Groups Activity Report
Sitrion Group Members Report
Sitrion Item Popularity Report
Sitrion Posts Report
Again, showing SharePoint data w/in SharePoint
Page metadata was one of our additional requirements
Sitrion integration is key for the client
Needing a separate server is a bummer
Knows about SharePoint
Dashboard
Page Titles
Visitor Profile
Visitor Log
Site Search
Too bad about separate hardware on this one, ALTHOUGH
Having a pre-configured VM sent to me is very cool!
Knows about SharePoint
Dashboard
Their focus is to provide for the business users, not the techies
Itâs in the cloud
We have the all-important Sitrion integration here
Knows about SharePoint
Key features of each tool were examined, and to the highest degree possible, held up against each other in a matrix spreadsheet where I tried to line up the tools against each other on key features.
This is harder than youâd think.
These provide an additional way for users to contribute information regarding their engagement with content and their overall user experience