Pimp your LinkedIn profile into a Client Generating Machine Social Media Success

1. Welcome
The Webinar Will Start Shortly
Pimp your LinkedIn profile
into a client generating
machine

2. Quick Poll

3. Objectives
• Improve presence on LinkedIn
• Be relevant to your potential clients
• Use LinkedIn to win new business
• Use LinkedIn to carry out research
• Learn how to build trust
• Understand how Social influences SEO
• Coming up with a plan
• Being strategic!

4. Jonny Ross
- Digital Marketing Strategist of an award-winning digital agency Fleek Marketing
- Named in Business Insider’s 2016 ‘42 under 42’

5. What are your business and
marketing goals?

6. What are your business and marketing
goals and objectives:
• SMART
• Specific
• Measurable - numbers, numbers, numbers…!
• Agreed
• Realistic
• Timely

7. Overview of web traffic
• Organic
• Paid
• Display
• Social
• Email
• Referral
• Direct

8. Search Engine Optimisation
• Create great content
• Ensure this content is accessible to
search engines.
• Make pages unique and relevant
• Make the content popular
• Good PR (Traditional PR…online)

10. On Site
•Keywords
•Content
•Technical Aspect
•Usability

11. Off site
• Relevancy
• Links
• Reviews
• Reputation

12. Thinking keywords

15. Offsite SEO / Link building
•Directories
•Articles
•Guest Blogging
•Press Releases
•Social Bookmarking
•Social Media
•Press Launches
•Local Engagement
•TV Appearances
•Video
•Image creation
•Webinars
•Campaigning / Lobbying
•Celebrity Endorsement
•Mention people
•Interviews
•Awards
•Ask friends
•Create Link bait!
•Radio appearances
•Reviews
•Influencer Marketing
•Client Testimonials
•Broken Link Building
•Stalk Competitors for ideas
•Offers/coupons/deals
•Infographics
•Blog / Forum commenting
•Writing a column
•Calculators
•Product Placement
•Trade Associations
•Local/National Media
•Local Charity
•National Charity
•Trade Events
•Sponsorship opportunities
•Quizzes
•Suppliers
•Petitions
•Link Out
•Buyers Guides
•Photoshoots

18. Optimising your profile
• Make sure your public profile setting is set to full view.
• Include everything you do in your profile – plus your past
companies, your education, and activities.
• Give your profile a custom URL (your name).
- From this: http://www.linkedin.com/profile/view?id=34305911
- To this: http://uk.linkedin.com/in/jonnyross
• Include the link to your profile in your e-mail signature.
• Link to your website and blog for enhanced SEO.

19. Optimising your profile
• Link to your websites for enhanced SEO.
• Three quality backlinks.

35. What LinkedIn describes as your ‘Network’
Connections of the Connections of your Connections
Your Connections
Connections of your Connections
}

36. Being Found

39. Winning business from LinkedIn

42. Building Connections

48. To be found – 100% complete; Summary
• Your industry and location
• An up-to-date current position/job
(with a description)
• Two past positions
• Your education
• Your skills (min 3)
• Photo
• At least 50 connections

49. How to increase your network
• Same group
• Common interests
• Common connections

52. Through groups

53. Make a connection, then stalk their list!

55. Look at contacts via Companies

56. Opportunities

64. What do you want to achieve
from LinkedIn?

65. Check out my podcast
👇
Podcast.fleek.marketing/listen

66. Challenge me?
Does anyone want to challenge me, does anyone
think this is all a load of nonsense?
Let us know what you thought on the
Feedback Survey
Find me online
@jonnyross
LinkedIn/in/jonnyross