How to get the most out of social media prior to an exhibiton. How to engage with delegates at the conference. And how to convert leads into clients after the event! #BuyYorkshire Yorkshire Mafia

1. Stand out before the event
Jonny Ross
6th March 2018

2. in/jonnyross
Congratulations you are
exhibiting / attending
Buy Yorkshire!
Make the most of it
with these 10 tips

3. in/jonnyross
1: Add something to your email
signature to tell people you are
exhibiting

4. in/jonnyross
2: Send an email campaign out
showing people you are exhibiting
at the number one business to
business conference in the north!

5. in/jonnyross
3: Write a blog announcing your
plans

6. in/jonnyross
4: Get Tweeting
#BuyYorkshire
#B2BHour
#BizHour
@MafiaYorkshire
@BuyYorkshire
@fdarena

7. in/jonnyross
5: Create a video or even go live!

8. in/jonnyross
6: Promote the speakers,
seminars, networking
opportunities and FREE entrance!

9. in/jonnyross
7: Add it as an event to your
website / Facebook

10. in/jonnyross
8: Use Gif’s, Boomerangs &
Instagram Stories

11. in/jonnyross
9: Use Calendly to get
appointments booked prior to the
exhibition!

12. in/jonnyross
10: Connect with more of your
network on LinkedIn and post
weekly about it!

13. in/jonnyross
Use these principles
• Show passion
• Be exciting
• Show personality

14. Connect with Jonny Ross!

15. Make an impact on the day
Jonny Ross
6th March 2018

16. in/jonnyross
1: Create a scene! Imagine you are
taking the stage, how are you
going to captivate your audience

17. in/jonnyross
2: Use the crowd – people talk!

18. in/jonnyross
3: Use social to sign post to you

19. in/jonnyross
4: Don’t just stand there!

20. in/jonnyross
5: Create videos, gif’s and images

21. in/jonnyross
6: Be the featured tweet

22. in/jonnyross
7: Make a list of questions people
could ask you

23. in/jonnyross
8: Give people a reason to take
pictures and post

24. in/jonnyross
9: Ride on the content of speakers
and seminars

25. in/jonnyross
10: Use your network/client prior
to book appointments through the
day – people bring people

26. in/jonnyross
Use these principles
• Show passion
• Be exciting
• Show personality

27. Connect with Jonny Ross!

28. Convert leads into clients after
Jonny Ross
6th March 2018

29. in/jonnyross
1: Connect with leads on social

30. in/jonnyross
2: Email them, but make it
personal!

31. in/jonnyross
3: Use the phone

32. in/jonnyross
4: Create a plan ready to be put
into action immediately

33. in/jonnyross
5: Buy them lunch!

34. in/jonnyross
6: Be resourceful, send them a
download, a whitepaper or a
guide

35. in/jonnyross
7: Run a seminar and invite them

36. in/jonnyross
8: Put a time sensitive offer in
place

37. in/jonnyross
9: Do your research, make sure
you know them very well

38. in/jonnyross
10: Use pictures and videos from
the event to reinforce you were
the go to place on the day!

39. in/jonnyross
Use these principles
• Show passion
• Be exciting
• Show personality

40. Connect with Jonny Ross!