An Introduction to "Growth Hacking".

1. John Healy
John@kindcitizen.org
@Kindcitizen
ie.linkedin.com/in/johnghealy/
353 (0 )85 107 0894
Growth Hacking …
What, Why & How
June 11, 2015

2. Also Known As – Growth Hacker

3. What the HECK … is Growth Hacking?

4. Growth Hacking!
“Basically, growth hacking is a scientific method that
requires a full-stack approach to growth — total
marketing, engineering, and product integration.”
~ Bronson Taylor

5. Growth Hacking: Goals

6. Growth Hacking: Job Functions

7. Marketing V Growth Hacking
Slide  7

8. Guerilla Marketing
News-Jacking example

9. Guerilla Marketing: Promotion
“WePay” Doesn’t Freeze Your $s

10. UX: Instagram
UI Tricks - Speed
Public –
By Default
Open Follow Model
Cross-network Post – By Default

11. UX: Dropbox
Then Now

12. UX = Guerrilla Marketing
Refer-a-friend: 500MB
= Sign Ups 60%
Reward
Social Media Engagement
Gamification
DropQuest -
Scavenger Hunt
Share Simplicity
- via Desktop

14. Slainte!
ProductCamp Dubin Profile:
Moderator: John Healy is
CNN’s former Digital Product
Marketing Manager. He is
currently Head of Marketing &
Product Management for
Crowdflow.io, an event
marketing software company.
He worked as a “Mad-Man” for
15 years with large ad.
agencies in New York. He also
lectures on “Analytics” and
“Strategy” at the Digital
Marketing Institute.
John is a freelance Growth-
Hacker. He co-founded seed
funded content-marketing
software and analytics start-
ups.

15. John Healy
John@kindcitizen.org
@Kindcitizen
ie.linkedin.com/in/johnghealy/
353 (0) 85 107 0894
Growth Hacking …
What, Why & How
June 11, 2015