Every company should by now have a website but is yours any good? What does it really acheive for your business and should you be doing more? No matter how good your website is you need to be doing more on the internet to acheive your internet marketing goals. Whether it be email, social media or paid search it will all build your awareness, improve your search rankings and get you customers. Don't be frightened of by Facebook, Twitter or LinkedIn. Don't worry about how to do a blog or a podcast. Just make a start. This presentation helps you understand what is beyond your website and why it is important. If you would like a copy of the presentation email me. Thank you.

1. Beyond Your Website Jonnie Jensen Internet Marketing Advisor Jonnie Jensen helps businesses match their internet marketing with their business objectives. He’ll help you succeed. http://tmandi.co.uk/blog Twitter.com/jonniejensen LinkedIn.com/in/jonniejensen

2. In case you hadn’t noticed the internet has changed.....

3. Old Internet Image thanks: http://seomraranga.wordpress.com

4. The Internet TODAY Image thanks: PA @ www.telegraph.co.uk

5. Old Internet Internet Today One dimensional Content presented to us Information resource Search & read Slow No multi-media All about search rankings Interactive & connected Content created by everyone Social activity Communities gathering & sharing High speed Rich multi-media All about reputation

6. You’ve got a website – so what? Do you update it? Does it get you any customers? Does it improve your reach? Does it raise the profile of your business? Why would anyone want to come to your website?

8. What is social media? “The Ants have megaphones!” - Malcolm Gladwell “The Longtail” It’s people talking to each other It’s being social on the internet Sharing Referring Raving Bitching Image thanks: http://www.chronicle.pitt.edu

9. What do you know about social media? LinkedIn has just celebrated reaching its 45-millionth membership. Social networks and blogs are the 4th most popular online activities online, beating personal email 67% of global users visit member communities and 10% of all time spent on the internet is on social media sites. 900,000 blog posts are created within a single 24-hour period. Delicious, has more than five million users and over 150 million unique bookmarked URLs. 3,000,000 The average number of Tweets sent on Twitter everyday 1382% The monthly growth rate of Twitter users from Jan to Feb ’09 YouTube will show 75 billion video streams to around 375 million unique visitors in 2009 UK 19 million users on Facebook 4 million users on Twitter 25% of search results for the World’s Top 20 largest brands are links to user-generated content Universal McCann reports that 77% of all active internet users regularly read blogs. Flickr hosts more than 3.6 billion user images – launched 2004 Image thanks: http://www.brandingeye.com

10. The way we use the Internet has changed We don't want to hear it from brands We avoid adverts We want recommendations We want to be listened to and have conversations We want memorable service we can rave about We want to be entertained

11. It’s simple People like doing business with people they Admire and Trust Social media builds awareness and relationships Low cost / No cost marketing tools “I hate to say it but if they don’t they’ll get left in the dust - Rob King, Sage “Small businesses are moving to social media” - NY Times “Those who don’t adopt it within a year will be left behind” - Marketer

12. Using social media for business Subscribers become marketing database Very memorable product info Free advertising since 2007 Look how many views ...over 7m!! Ratings promote your video higher Watch video here

13. Using social media for business ...loves social media

14. Why is social media good for business? Improve your search results Build your online profile and reputation Listen to your customers Watch your competitors Networking increases your reach Directly through your contacts Indirectly through your contacts contacts

15. Get On It Buy an iPhone Go on iGoogle – set up RSS feeds Go to Socialmention.com and search your keywords Write a comment on blog Send a Twitter message If you are not willing you will get left behind My 2 year old niece can use a mouse My 7 year old son has a blog My Nan buys her shopping online Image thanks: http://russelldavies.typepad.com

16. Your take away You need more than a website It’s all just internet marketing Website / Email / SEO / Paid search / Social media Be aware of opportunities & threats Understand your sphere of influence Do not do nothing – start a blog and promote it on Twitter Be yourself Stay committed Get your Social Media Action Checklist here Jonnie Jensen is an internet marketing advisor. He helps businesses match their internet marketing with their business objectives. Contact Jonnie Jensen: E: jonniejensen@tmandi.co.uk T: 02032862306 www.tmandi.co.uk