1. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital January 2011 Social meets Digital + Mobile and PR drives Results
2. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital PR is winning the battle! Congrats…
3. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital then & now PRSA
4. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital When we did this last year… Conversing not broadcasting Geolocation Privacy Online vs. Mobile Measurement Live “U”broadcasting
5. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital Now it’s about… How to grow communities Measuring success Multi-channeling Mobile Broadcasting TNG The “great platform shakeout” Some new players/trends to watch B2B vs. B2C
6. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital
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8. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital C A S E S T U D I E S
9. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital 01 AMF FAN PAGE + CUSTOM APPS C A S E S T U D I E S AMF Bowling Results: 23,891 Fans (doubled over last eight months) 52.2% Fan engagement (more than half their fans have engaged with the brand each month)
10. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital 02 CHILDFUND CUSTOM APP ChildFund International Results: 167% Increase in Fan Base 57% Fan engagement 100 days of Yes C A S E S T U D I E S
11. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital 03 SLEEPBETTER FAN PAGE Results: 21,767 Fans 93.3% Fan engagement You Tube video viewed almost 3.5 Million times Sleepbetter.org C A S E S T U D I E S
12. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital Cross-Promotion Consistent Branding On-Going Engagement
13. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital T E C H N O L O G Y
14. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital
15. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital
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17. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital Broadcasting… The Next Generation
18. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital
19. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital K E E P Y O U R E Y E S ON . . .
20. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital
21. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital Visual Search Apps Economy Mobile Commerce
22. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital W H A T ’ S I M P O R T A N T N O W ?
23. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital Facebook tabs/apps Mobile Twitter Deals/offers Geolocation Video incorporation Blogs Facebook Twitter Skype Mobile
24. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital January 2011 Questions?