This deck represents a comprehensive showcase of the production elements & marketing initiatives that go in to the creation and releasing of a celebrity expert mobile application. This deck just shows Phase 1. Appsolute Media is a digital media production agency & venture fund. Our agency executes digital creative production services for Fortune 500 clients across Web, Mobile, & Set Top Box platforms. We have an award winning team including Emmy Award Winning Alex Libkind, Appsolute Media's CEO, for creating Cablevision's IO. Our venture fund seeks partnerships with brands, content owners, and celebrity personalities to create unique digital properties and distribute them for sale (Other monetizing models exist as well) on all meaningful digital platforms/marketplaces. For more information on Appsolute Media Services & Partnerships: Visit us: www.appsolutemedia.com Contact us: info@appsolutemedia.com Call us: (212) 518 - 2696

1. CARMINDY
on iPhone & iPod Touch

2. On March 22, 2011, Appsolute Media released Carmindy’s
first smartphone app to the Apple iTunes App Store...
...and threw a huge launch party in Tribeca in NYC

3. How Carmindy’s App Works
Get ready to Carmindize your look!
Create a personalized Profile avatar with your own skin tone, hair color and eye color. Based on your
specifications, the Carmindy App will help you "Carmindize" your look by offering you a variety of looks
with 1,000+ drugstore and department store products, shades, and techniques customized for you!
If you want further help perfecting your look, watch one of Carmindy's 16 Exclusive Video tips which will
guide you step-by-step through your makeup application.
In the Notebook section of the App, you can even save a gallery of your completed looks, tips and even
add pictures of yourself tagged with the looks for future reference. Once you feel Positively Beautiful
share it with your friends right from the App via twitter and email to show them how gorgeous you look!
If you want to make sure that you get all of the right products for your new looks, look no further than your
personal Shopping List! Your list will display all of the products you’ve added, sorted by Look or by makeup
category. Carmindy has even offered options for each product, both pricier department store brands and
high quality drugstore alternatives.
The app’s main features include:
• 16 Exclusive Videos with valuable tips and inspiration from Carmindy
• Custom face avatar creator
• Carmindy’s signature beauty Looks, tailored for your avatar
• Notebook, camera, and sharing tools to record and celebrate your beauty
• Shopping lists sorted according to Look or Makeup Category
• Carmindy’s Twitter posts, links to her books, and more!

4. Screens from
Carmindy’s App

5. Screens from
Carmindy’s App

6. The Official Press Release
NEW YORK, NY – March 22 2011 – Celebrity makeup artist for Carmindy is always looking for the next great way to
TLC's hit show "What Not to Wear" Carmindy and Appsolute communication with her fans. She writes a monthly e-
Media today announced the launch of the “Carmindy” newsletter featuring answers to questions submitted through
application, available today for the iPhone and iPod Touch in her website at www.carmindy.com, and is a freelance beauty
the App Store for $4.99. The new app brings Carmindy's most writer for the high-traffic beauty website DailyMakeover.com.
celebrated cosmetic looks to the iPhone, allowing women to The renowned makeup artist has worked with top magazines
create their own custom profiles, favorite looks and makeup like InStyle, Elle, Marie Claire and Cosmopolitan, and has
techniques. An iPad version of the Carmindy app will be published three popular books. In addition to her hit TLC show
available in 30 days. "What Not To Wear," she also has her own breakthrough
cosmetic line, Sally Hansen Natural Beauty Inspired by
Carmindy has a simple approach to beauty. "I'm all about using Carmindy.
the right products in the right places to highlight a woman's
best features and natural beauty," she said. "Now I can "We're extremely proud to be working with Carmindy to bring
communicate my latest makeup techniques and tips to women her natural and fresh vision of beauty to the iPhone, iPod Touch
on the go, and thanks to the app's sophisticated, yet simple-to- and iPad," said Appsolute Media's President Jon Kobrin. "Now
use design by Appsolute Media, I believe we're launching the millions of women with varying complexions, skin types and
most robust and helpful beauty app on the market today." budgets can take advantage of Carmindy's beauty tips and
techniques, anytime and anywhere. With Carmindy’s guidance
Users of the Carmindy app will be able to easily create their we plan to introduce more looks in the coming months, as well
own custom profiles by selecting skin tone, hair color, and eye as other features to help women make the right makeup
color and then browse through 8 step-by-step beauty tutorials decisions."
and product lists. For each look, skin tone and hair color
combination, Carmindy has selected the perfect make-up in
both drug store and beauty brands with over 1000 different
variation to help women find the products that are right for
them. The app also includes 16 exclusive video tips, a notebook
and camera feature to help women keep track of favorite looks
and techniques and share them with friends.

7. Press & Blogger Coverage
Release of the app was
covered heavily by Daily
Makeover and other widely
trafficked beauty blogs,
social media and online
publications.

9. Carmindy hits the ‘New & Noteworthy’
section on the front page of the App Store

10. Carmindy App #2
in Top Grossing
Lifestyle Apps on
the App Store

11. ‘New & Noteworthy’ Press Release
NEW YORK, NY - April 11, 2011 - Appsolute Media today Users of the Carmindy app can easily create their own custom
announced that after two weeks in the App Store, the Carmindy profiles by selecting skin tone, hair color and eye color and then
makeup app has been selected as a featured app in the New & browse through eight step-by-step beauty tutorials, with more
Noteworthy List across the entire Apps Store. The Carmindy looks on the way. For each look and personal profile, Carmindy
app has also hit the Top 10 Most Downloaded Paid App and Top has selected the perfect makeup in both drug store brands and
Grossing Lifestyle Apps Lists. Carmindy, the renowned makeup beauty brands with over 1000 different variations to help
artist on TLC's hit show "What Not To Wear," has now brought women find the products that are right for them. The app also
her celebrated cosmetic looks to the iPhone. The app allows includes 16 exclusive video tips, a notebook & camera feature to
women to create their own custom profiles (skin tone, hair color help women keep track of their favorite looks and share them
and eye color), choose their favorite looks and learn Carmindy's with their friends.
wonderful and easy makeup techniques.
"We're extremely pleased with how well the new Carmindy app
Aside from working with the industry's top beauty lifestyle is being received," said Appsolute Media's President, Jon
magazines like InStyle, Elle, Marie Claire and Cosmopolitan, Kobrin. "With Carmindy's guidance, we plan to introduce more
Carmindy has also authored three popular books and writes a looks in the coming months, as well as an iPad version of the
top beauty blog on DailyMakeover.com, and she has her own app and a number of other features to help women take
hugely successful breakthrough cosmetic line, Sally Hansen advantage of Carmindy's beauty tips and techniques, anytime
Natural Beauty Inspired by Carmindy. and anywhere."
"I am thrilled with the exploding interest in my new app, which
helps women select the right makeup and styles for the right
places to enhance their best features and natural beauty,"
Carmindy said. "I credit Appsolute Media for designing the app
to make it easy to use for women of all complexions, skin types
and budgets, and embracing my simple and fresh approach to
style and beauty."

12. TH E L AUNCH PARTY

14. THE L AU N C H PA RTY
The launch party for Carmindy’s app was held at the completely deck-out 92Y in
Tribeca NYC, and was filled with visual, audio, culinary, and branded highlights at
every turn. The event featured:
• Turquoise ‘red carpet,’ with a step & repeat branded with all sponsors, with press
photography and interviews
• Who’s who guest list of New York beauty, entertainment, tech, consumer brands, and
celebrity personalities
• “Beauty Bar” featuring Sally Hansen products and cosmetic experts providing
consultation and applications
• Staff from DailyMakeover.com providing walk-through tours of the app
• 70 large format wall-mounted images of graphics and products from the app
• Video loops of the app, Carmindy’s videos, and Appsolute Media branding on multiple
plasma screens
• Catering and specialty drinks by Mari Vana
• DJ Omi spinning the night’s soundtrack from within a co-branded Carmindy & Appsolute
Media DJ booth
• A grand birthday splash with cake and sparklers to celebrate Carmindy’s birthday
• Gift bags from Sally Hansen for all party guests

15. iTunes reviews

16. iTunes reviews

17. Appsolute Media produced a series of videos
to promote the app and to provide additional
insight into its creation.

18. Promotional Video Click here to view.

19. Behind The Scenes Video Click here to view.

20. Launch Party Video Click here to view.

21. FOR M O R E I N FO R MAT I O N A B O U T A P PS OLUTE MEDIA
S E RV IC E S & PA RT N E R S H I PS :
V I SI T A PP SO LUTE M E D I A.COM
EM A I L I NFO @A P P SO LUTEMED IA.COM
C A LL 2 12 . 51 8 .2 696