1. Jon Klubnik
Tandem CloudTop

2. Hard
Core

3. We Moved to
Sugarland, TX!

4. I've had my
hands full

5. My Business Model
A Wedding Cake And a Fast Food Joint

6. The Wedding Cake

7. The Fast Food Joint
 Don’t spread your self too
thin
 Re Use it
 Don’t throw it away
 Good content lasts forever

8. How do you respond to the
following?
 Direct mail
 Magazine ads
 TV ads
 Radio ads
 Packaging (i.e., “Free Toy Inside” on the cereal box)
 Flyers handed to you on the street
 Billboards off the highway
 Automated messages when you’re on hold, telling you to
visit the company website

9. Do you really want to be this guy?

10. What I've learned

11. Define: Inbound Marketing
 Inbound marketing is advertising a company through
blogs, podcasts, video, eBooks, enewsletters, whitepapers, SE
O, social media marketing, and other forms of content
marketing.
 In contrast, buying attention, cold calling, direct paper
mail, radio, TV advertisements, sales flyers, spam, email
marketing, telemarketing and traditional advertising are
considered "outbound marketing".
 Inbound marketing earns the attention of customers, makes
the company easy to be found and draws customers to the
website by producing interesting content.

12. Inbound Marketing

13. The New
Sales Funnel

14. Inbound Marketing vs Outbound
Knock, Knock do you need any ACT! Today
 Outbound marketing generally involves trying to identify
a need and CONVINCE a client of that FACT.
 For us, we have found that we get better results when are
REALLY READY TO RESPOND when a customer does have a
need.

16. Create your elevator pitch
 It forces you to achieve clarity yourself.
 What is unique about what you do?
 What do you have to say?
 Use your background, your interests, and your passions
 We have the Why, now how about the who!
 30 Seconds is all you get!

17. Whom are you trying to reach?
 Where do they spend their time online (Watering Holes)
 What are they craving
 Identify a target, then develop your system around that
ecosystem

18. What do you want them to do?
 Provide tons of Value
 Share Stories
 Inspire your readers

19. 3 Essential Marketing Systems
 Client Attraction and Lead Generation
 Marketing efforts start here
 Lead Conversation and Qualification

20. Maximizing Client Value
 Develop a plan for reaching you existing or former
customers
 Tribe-building is the new marketing.
 Discover your passion
 Volunteer to lead
 Be Generous
 Provide a way to communicate

21. Who Has Time for Marketing
 You have to make time in your day
 Prepare the night before
 Do it before it gets busy
 Review Content using a good RSS Feed

22. Before You Start
 Popular topics
 What are you passionate about?
 Google Reader – for now
 Community Group

23. RSS FEED

24. Getting Started
 Develop a Home Base
 Embassies
 Outposts

25. Favorite Methods of Connecting
 ACT Community Group
 Blog
 Facebook
 Linked In
 PInterest
 YouTube
 Google Adwords

26. ACT Community Group

27. ACT Community Group - Tips
 Stay Involved
 Search for Hot Topics
 Evangelize the Brand
 Promote Each Other

28. Word Press Website

29. Blogging
 Convert your web page to a Word Press theme
 Include your top 10 posts on your about page
 Create a sidebar of your favorite posts
 Don’t overuse, don’t oversell

30. Why You Loose Readers
 Your titles make me yawn
 Your posts are boring
 Your posts are too infrequent
 Your posts are too unfocused
 You don’t participate in the conversation

31. Best Practices for the Blog
 1. Define your purpose.
 2. Set a reliable schedule.
 3. Mix it up!
 4. Move beyond the written word.
 5. Size matters.
 6. Learn how to write killer headlines.
 7. Design is important.
 8. Create momentum.
 9. Consider comment moderation.
 10. Categorize and tag everything.
 11. Write the way you speak

32. Facebook
Pages
 Promote for More Leads
 Reach a specific Audience
 Keep a 20-1 rule of Good tips to “selling”

33. Facebook Ads
Instead of this Try this

34. Twitter
 Schedule your tweets using an automated system
 Social oomph.com
 Hoot suite
 Buffer

35. Twitter
Keep Tweets short and sweet.
 Creativity loves constraints and simplicity is at our core.
 Tweets are limited to 140 characters so they can be consumed
easily anywhere, even via mobile text messages.
 There’s no magical length for a Tweet, but a recent report by
Buddy Media revealed that Tweets shorter than 100
characters get a 17% higher engagement rate

36. Twitter
 Make it real-time.
 Timing matters, especially for breaking news or live
Tweets. But how about for everything else? The short
answer: it depends on the content of the Tweet, your
objectives, your audience, their geography and more. The
best way to optimize the timing of your Tweets is to test
and learn.

37. Twitter -Hinders
 That sounds silly
 Twitter: When you look and no one is following
 Difficult screen name
 Posting more than 120 characters
 Tweeting too much or too little
 Asking for more than you give (Think 20 to 1)
 Posting when you are frustrated or angry

38. Twitter
 What’s Our New #HashTag
 #SageACT is nice but going away. Keep both for now
 #ACT to generic
 #ACTCRM is good
 #ACTCC is just for us!

39. You don’t have a good profile
page
 Failing to engage in the conversation

40. Get your own YouTube

41. SlideShare
 So why should you consider using SlideShare?
 It can support your company’s public relations efforts by acting as another
thought-leadership platform
 It provides quick and easy feedback in the form of view counts (similar to
YouTube)
 It can boost SEO: Similar to how YouTube videos often rank on the first
page of results generated by Google searches, keyword-optimized
SlideShare presentations are also often among the top hits
 It can increase traffic to your site
 It makes it easy for your PowerPoint content to get more views: Once you
create content on SlideShare, it can be embedded anywhere, by anyone;
this, in turn, leads to more views, as people outside your community
embed your content on their websites, blogs, etc.

42. SlideShare
 SlideShare has been called the “YouTube for PowerPoint
presentations,” allowing users to embed and share
presentations anywhere – by anyone – on the web.
 According to SlideShare’s “About” section, SlideShare is
the world’s largest community for sharing
presentations, with “60 million monthly visitors and 130
million page views.”
 Besides presentations, SlideShare also supports
documents, PDFs, videos and webinars

43. SlideShare
 So why should you consider using SlideShare?
 Because it isn’t as crowded as platforms like
YouTube, SlideShare offers the opportunity – by means of
high-quality content – to be a big fish in a smaller
pond, especially given that many SlideShare presentations
are very basic
 It offers an easier and less expensive means of content
creation, as compared to YouTube
 It plays well with other social media tools

44. SlideShare
 TIP #1: START WITH PAPER, NOT SLIDESHARE.
 TIP #2: TELL YOUR SLIDESHARE STORY IN 3 ACTS.
 Try a WHY> HOW>WHAT progression
 TIP #3: A PICTURE IS WORTH 1,000 WORDS.
 TIP #4: DITCH THE BULLET POINTS ON YOUR SLIDES

45. Ebook and White Paper
 Share, don’t sell

46. Getting Started
 Daily Discipline
 Devote 30 minutes a day
 What I’m reading

47. Blogs I follow

48. Sites of Interest

49. Toole We use.

51. Get a Reader