The Fast Food Joint
Don’t spread your self too
Re Use it
Don’t throw it away
Good content lasts forever
How do you respond to the
Packaging (i.e., “Free Toy Inside” on the cereal box)
Flyers handed to you on the street
Billboards off the highway
Automated messages when you’re on hold, telling you to
visit the company website
Define: Inbound Marketing
Inbound marketing is advertising a company through
blogs, podcasts, video, eBooks, enewsletters, whitepapers, SE
O, social media marketing, and other forms of content
In contrast, buying attention, cold calling, direct paper
mail, radio, TV advertisements, sales flyers, spam, email
marketing, telemarketing and traditional advertising are
considered "outbound marketing".
Inbound marketing earns the attention of customers, makes
the company easy to be found and draws customers to the
website by producing interesting content.
Inbound Marketing vs Outbound
Knock, Knock do you need any ACT! Today
Outbound marketing generally involves trying to identify
a need and CONVINCE a client of that FACT.
For us, we have found that we get better results when are
REALLY READY TO RESPOND when a customer does have a
Create your elevator pitch
It forces you to achieve clarity yourself.
What is unique about what you do?
What do you have to say?
Use your background, your interests, and your passions
We have the Why, now how about the who!
30 Seconds is all you get!
Whom are you trying to reach?
Where do they spend their time online (Watering Holes)
What are they craving
Identify a target, then develop your system around that
What do you want them to do?
Provide tons of Value
Inspire your readers
3 Essential Marketing Systems
Client Attraction and Lead Generation
Marketing efforts start here
Lead Conversation and Qualification
Maximizing Client Value
Develop a plan for reaching you existing or former
Tribe-building is the new marketing.
Discover your passion
Volunteer to lead
Provide a way to communicate
Who Has Time for Marketing
You have to make time in your day
Prepare the night before
Do it before it gets busy
Review Content using a good RSS Feed
Before You Start
What are you passionate about?
Google Reader – for now
Convert your web page to a Word Press theme
Include your top 10 posts on your about page
Create a sidebar of your favorite posts
Don’t overuse, don’t oversell
Why You Loose Readers
Your titles make me yawn
Your posts are boring
Your posts are too infrequent
Your posts are too unfocused
You don’t participate in the conversation
Best Practices for the Blog
1. Define your purpose.
2. Set a reliable schedule.
3. Mix it up!
4. Move beyond the written word.
5. Size matters.
6. Learn how to write killer headlines.
7. Design is important.
8. Create momentum.
9. Consider comment moderation.
10. Categorize and tag everything.
11. Write the way you speak
Promote for More Leads
Reach a specific Audience
Keep a 20-1 rule of Good tips to “selling”
Schedule your tweets using an automated system
Keep Tweets short and sweet.
Creativity loves constraints and simplicity is at our core.
Tweets are limited to 140 characters so they can be consumed
easily anywhere, even via mobile text messages.
There’s no magical length for a Tweet, but a recent report by
Buddy Media revealed that Tweets shorter than 100
characters get a 17% higher engagement rate
Make it real-time.
Timing matters, especially for breaking news or live
Tweets. But how about for everything else? The short
answer: it depends on the content of the Tweet, your
objectives, your audience, their geography and more. The
best way to optimize the timing of your Tweets is to test
That sounds silly
Twitter: When you look and no one is following
Difficult screen name
Posting more than 120 characters
Tweeting too much or too little
Asking for more than you give (Think 20 to 1)
Posting when you are frustrated or angry
What’s Our New #HashTag
#SageACT is nice but going away. Keep both for now
#ACT to generic
#ACTCRM is good
#ACTCC is just for us!
You don’t have a good profile
Failing to engage in the conversation
So why should you consider using SlideShare?
It can support your company’s public relations efforts by acting as another
It provides quick and easy feedback in the form of view counts (similar to
It can boost SEO: Similar to how YouTube videos often rank on the first
page of results generated by Google searches, keyword-optimized
SlideShare presentations are also often among the top hits
It can increase traffic to your site
It makes it easy for your PowerPoint content to get more views: Once you
create content on SlideShare, it can be embedded anywhere, by anyone;
this, in turn, leads to more views, as people outside your community
embed your content on their websites, blogs, etc.
SlideShare has been called the “YouTube for PowerPoint
presentations,” allowing users to embed and share
presentations anywhere – by anyone – on the web.
According to SlideShare’s “About” section, SlideShare is
the world’s largest community for sharing
presentations, with “60 million monthly visitors and 130
million page views.”
Besides presentations, SlideShare also supports
documents, PDFs, videos and webinars
So why should you consider using SlideShare?
Because it isn’t as crowded as platforms like
YouTube, SlideShare offers the opportunity – by means of
high-quality content – to be a big fish in a smaller
pond, especially given that many SlideShare presentations
are very basic
It offers an easier and less expensive means of content
creation, as compared to YouTube
It plays well with other social media tools
TIP #1: START WITH PAPER, NOT SLIDESHARE.
TIP #2: TELL YOUR SLIDESHARE STORY IN 3 ACTS.
Try a WHY> HOW>WHAT progression
TIP #3: A PICTURE IS WORTH 1,000 WORDS.
TIP #4: DITCH THE BULLET POINTS ON YOUR SLIDES
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