Big Rock Brewery was founded in 1984 in Calgary, Alberta by CEO Ed Mcnally and has since grown to become one of Canada's largest craft breweries, producing 11 beers and ciders. It sources most of its ingredients locally for its brewing process and distributes its products across Canada as well as exporting to South Korea and embassies worldwide. While facing competition from other micro and large breweries, Big Rock has found success through its variety of craft beers and commitment to locally sourced ingredients.

1. Big Rock Brewery Big Rock Brewery, located in Calgary, Alberta, is the provinces premier producer, marketer and distributer of handcrafted beers. Title: Big Rock “Erratic” Source: http://www.bigrockbeer.com/about-big-rock/history-big-rock

2. Beginnings CEO and founder Ed Mcnally started the brewery in 1984. Original 3 beers styles were of Ed’s own preference. Bitter Porter Traditional Traditional was an instant hit! Title: Original building, Ed and Brewmaster Source:http://www.bigrockbeer.com/about-big-rock/history-big-rock

3. Growth Brewery moved from 1800 square feet facility to a 14 acre site in 4 years. Has grown to be nations leading craft beer maker and second largest Canadian owned Brewery. Title: Brewery Source: http://www.bigrockbeer.com/craft/craft-beer-alberta

4. Leaders Business is run by: CEO, Ed Mcnally President, Bill Mckenzie CFO, currently recruiting! Title: Ed Mcnally, Big Rock founder Source:http://www.bigrockbeer.com/about-big-rock/about-ed-mcnally

5. Production Big Rock brews 11 craft beers and Rock Creek Apple Ciders as well as a rotating Brew Masters special. They market and distribute there product to all provinces and territories in Canada. Export their product to: South Korea Embassies around the world Source:http://www.bigrockbeer.com/craft/big-rock-brewery

6. Supply and Demand of Beer

7. The Stages of Beer Production Wheat, Barley and Rye arrive by truck. Mostly local materials are used. Hops, a brewing ingredient are imported Beer making process is carefully monitored Finished beer is piped next door to packaging facility Title: Hops Source:http://www.bigrockbeer.com/craft/ingredients

8. Overview of Productivity Beer is processed according to market demand Central processing facility is the hub of operation located adjacent to processing facility http://www.bing.com/images/search?q=Rock+Brewery&view=detail&id=300C081C7FBB1C0599D9BA168CC88D0EF2185DDC&first=0&FORM=IDFRIR

9. Pricing The pricing for main products and services

10. Significant Fixed and Variable Costs Fixed: Labour has reduced by $240,00 over 6 month period compared to last year. Overhead has remained the same over last year. Variable: Ingredients costs have increased over last year by $191,000. Firms profits are subject to commodities market in determining costs and profits Inventory movement charges increased by $250,00. Depreciation is set at $215,000 for the first two quarters. http://www.bing.com/images/search?q=Rock+Brewery&view=detail&id=CE4F4F3612BCBC861FB30FC2762B9AEAFD46AE25&first=0&FORM=IDFRIR

11. Company Profits and Profit Margins http://www.bigrockbeer.com/sites/default/files/reports/2011Q2.pdf

12. Competition Major Competitors include SleemanBreweries as well as large amount of similar competitors. The multitude of Micro and National Breweries are a example of monopolistic competition

13. Their competitive advantage

14. Summary Comment on reasons the companies have succeeded Comment on possible weaknesses Provide an overall summary of the business