Given a tragic event or disaster, SiftDeck attempts to predict where organizations or people are most vulnerable. This helps organizations mitigate the loss of life, property, or assets.

1. siftDeck
Social Media Monitoring and Risk Analytics for Business
info@siftdeck.com
siftdeck.com

2. “If you can see the future, you can save it.”

3. SiftDeck attempts to predict where a business might be
vulnerable by monitoring social media conversations.

4. SiftDeck monitors Twitter conversations mentioning key terms
related to an organization.
!
It surfaces the trends, stories, locations, and people mentioned
in those conversations.

5. SIFTDECK: TOTAL ADDRESSABLE MARKET
1000
In Millions
750
500
250
0
Disaster
Financial
Total Market
News/Journalism
Addressable Market

6. SiftDeck highlights
various areas of a
business’ operations
that might be at risk.
Investors
Orders
Family
Customers
Suppliers
Security
Event
Staff
Assets
Property
Investments
Stocks
Insurance

7. “Twitter has become the latest news wire of Wall Street and that investors
have come to rely on the social medium for minute-by-minute news and
opinion…” - Witkowski and Patel, 2013 Twitter trading influence laid bare by fake tweet

8. “Insurance experts have said the recent terror attack at the
Westgate mall in Nairobi, Kenya, could cost 10 billion
Kenyan shillings ($115 million) in damages and up to $250
million in lost tourism revenue.”
!
Standard Media
http://www.standardmedia.co.ke/?articleID=2000094442&story_title=westgate-attack-exposes-firms-to-higher-premium-bill
“...the Boston Marathon bombings inflicted as much as
$333 million in damage to the local economy in lost wages,
retail sales and infrastructure damage, according to
preliminary estimates.”
!
NBCNews
http://usnews.nbcnews.com/_news/2013/04/30/17975443-adding-up-the-financial-costs-of-the-boston-bombings?lite

9. RESEARCH: THE IMPACT OF TERRORISM
ON STOCK MARKETS
DAX30
TFSE100
DOWJONES
2
0
-2
-4
-6
-8
New York 9/11
London
Madrid
Boston
SOURCE: “The Impact of Terrorism on Stock Markets: The Boston Bombings in Comparison to Previous Terrorist Events” by Thomas
Baumert, Mikel Buesa, and Timothy Lynch

10. RESEARCH: HOW RECENT DISASTERS AFFECTED
MARKETS AND ECONOMIES
Estimated Cost In Billions
50
37.5
25
12.5
0
Katrina
Queensland Quake
Haiti Quake
Iceland Volcano
SOURCE: “How Recent Disasters Affected Markets and Economies” by Jessica Hartogs and Antonia Oprita CNBC

11. siftDeck
Social Media Monitoring and Risk Analytics for Business
info@siftdeck.com
siftdeck.com