Slides from the Interview with Jon Gosier (Ebola Deeply) and Nicole Walden (International Rescue Committee) held November 7th, 2014 by the U.S. State Department. The full transcript can be found at - http://fpc.state.gov/233836.htm Ebola Deeply is an impact journalism project founded by Isha Sesay (CNN), Jon Gosier (Appfrica/D8A), Lara Setrakian (News Deeply), James Andrews (True Story), Azeo Fables (News Deeply), and Bahiyah Robinson (Appfrica/D8A). In this press conference we also unveiled our Mobile Wire service, a solution that greatly simplifies and improves targeting fragmented mobile user audiences in developing countries.

1. ABOUT EBOLA DEEPLY
jon@d8a.com

2. WHY EBOLA DEEPLY
Addressing information failures (West and Africa).
Diversity of voices.
Collaborative, solution-driven journalism.
Moving audiences “up the interest curve.”
Future planning (after Ebola).

3. OUR TEAM
Lara Setrakian (News Deeply)
Azeo Fables (News Deeply)
Isha Sesay (CNN)
Bahiyah Robinson (Appfrica/D8A)
Jon Gosier (Appfrica/D8A)
James Andrews (True Story)

8. APPFRICA
MOBILE WIRE SERVICE
jon@appfrica.com

9. OUR GOAL
To unify Africa’s mobile messaging space with a single platform.

10. WHY MOBILE?

11. Mobile Phone Reach Feature Phones
_Mobile phones reach 3/4 of the world’s population
_Approximately 90% are feature phones

12. 1 Billion Africans
Approximately 700 Million Mobile Subscribers

13. THE PROBLEM

14. MOBILE DATA
USSD/GSM
PUBLISHERS AND ORGANIZATIONS
SMS VOICE
TARGET COMMUNITY
Right now mobile messaging is fragmented.

15. MOBILE DATA
USSD/GSM
PUBLISHERS AND ORGANIZATIONS
SMS VOICE
TARGET COMMUNITY
The same messages are sent multiple times, multiple ways.

16. PUBLISHERS AND ORGANIZATIONS
MOBILE DATA
USSD/GSM
MOBILE WIRE
SERVICE
SMS VOICE
TARGET COMMUNITY
With MWS publishers produce content once. It reaches all.

17. MOBILE DATA
USSD/GSM
PUBLISHERS AND ORGANIZATIONS
SMS VOICE
And it works both ways.

18. SINGLE RECIPIENT
SHARES
EVERYONE SHARES
MWS helps content go viral for mobile users, much like it can on the web.

19. HOW DOES IT WORK?

20. 1. Publishers produce content they need to distribute.

21. 2. The Mobile Wire Service campaign is launched.

22. 3. MWS sends the content, segmenting voice, text, and data users.

23. 4. This greatly improves the chance of reaching people.

24. CASE STUDIES

25. Warned 2,000 citizens in Ghana about ebola risks.

26. Used in Uganda during 2010 elections to raise awareness.

27. Used in North Africa during the 2012 upheavals for emergencies.

28. ABOUT EBOLA DEEPLY
jon@d8a.com