4. Case 019
組織類別
• 創新型組織
COSTUMER JOURNEY
ANALYSIS
XXXXX
XXXXX
XXXXX
XXXXX
XXXXX
XXXXXXXXXX
XXXXX XXXXX
XXXXX
XXXXX
XXXXX
XXXXX
XXXXX
XXXXX
XXXXX
XXXXX XXXXX
XXXXXXXXXX
XXXXX
XXXXX
Get to know the
customer's experience
and all the processes that
relate to the service
VALUE CHAIN ANALYSIS
Understand the current
situation and the
processes in the
company.
LOOK BEYOND PRODUCT AND SERVICE
OFFERINGS
Define the opportunity
12. Case 019
去除 提昇
降低 創造
藍海策略的四個行動架構
Reduce factors
Below the
Industry’s standards
Create New
factors
Raise factors
Above the industry’s
standard
Eliminate existing
factors
A NEW
Value Curve
創造
提昇
去除
降低
Cost 成本下降
Buyer Value
提高客戶所重視的價值
價值創新
藍海策略的四個行動架構
Value
Innovation