1. Inside, Outside Research
Company Surveys
Customer Surveys
Event Surveys
Personality and Aptitude Assessments
13230 Evening Creek Drive
Suite 213
San Diego, CA 92128
(T) 858.679.1805
www.sbcinc.info/surveys

2. About SBC
The precursor to Strategic Business Communications, Inc. (SBC) was founded in
1977 and has since established itself as a leader in the field of customer, employee, and
B2B/B2C market research surveys. As a privately-held corporation headquartered in San
Diego, California, we have conducted thousands of surveys for clients around the world,
representing dozens of industries.
Our experience and ability to build relationships with our customers have made us the
trusted survey provider for clients, including Fortune 500 corporations, national
associations, and small businesses. The names listed below are just a sample of the
companies we serve.
Our client list includes
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3. Our Promise
We develop solutions based on an understanding of your company’s
needs, to help you achieve your company’s goals.
We’re easy to work with and excel in customer relationships to
ensure that we’re keeping our promise to you.
It’s our mission to optimize every opportunity with zealous enthusiasm in order to create a
smooth customer experience. We strive to deliver an insightful service that will allow you
to be confident in selecting SBC as your online survey provider. We’ve successfully
accomplished this mission with our clients.
At SBC, we believe that high-quality survey data is not incompatible with speed,
affordability, and service. Not only do our clients expect reliable data, but what sets us
apart from other survey companies is our ability to provide insightful recommendations,
responsiveness and flexibility to each client’s needs, fast project turnaround, and
competitive pricing.
“We Optimize Every Opportunity with Zealous Enthusiasm.”
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4. Our Process
The process of SBC is to produce accurate and valuable results for our clients. The process
includes a series of best practices that have been refined over several decades. To maintain
our position of excellence, SBC continually studies the latest research and conducts its own
internal reviews to ensure that we are staying ahead of customer trends.
See the value SBC can offer you as a client:
• A proven, structured process will be applied to your project every step of the way.
• Regular communication with your research specialist to guide you through the
survey process.
• Your survey instrument is created according to exacting research standards.
• Best practices are applied to your survey administration to optimize response rates
and user experience.
• A range of statistical analysis techniques are applied to your survey data to ensure
accurate conclusions.
• We implement a zero-defect performance strategy, so you can rely on us providing
an error-free service to you.
Design Conduct Analyze
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5. Design
SBC’s survey design process involves close coordination between client representatives
and the SBC’s Sales Executive and Research and Design Specialist. The end result is a
customized survey tailored specifically to your information needs and strategic objectives.
We also keep your end-goal in mind. Alternatively, if you have an existing survey draft,
your SBC representative can review it, suggest revisions based on survey experience, and
optimize the survey instrument for best results. If you do not have an existing survey
draft, SBC will create a survey questionnaire tailored specifically to your organization’s
needs and strategic objectives.
Survey Design and Services Include:
• Survey questionnaire design or review
consultation by SBC Research and
Design Specialist.
• Customized survey URL (e.g.
www.survey.com).
• Customized online survey with client
logo and colors or blind market
research survey using SBC template. It
will appear as your survey.
• Professional, timely, user-friendly
design that matches your corporate
image.
• Response verification to assure all
required questions are completed.
• Save-and-resume feature to allow users
to save and alter resume the survey.
• Multiple language survey versions are
available.
• Surveys may include response grids,
radio buttons, drop-down list boxes,
check boxes, choose many list boxes,
ranking questions, numerical response
fields, and paragraph response fields.
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6. Types of Surveys
Company Surveys
Employment Applications
We have the ability to create online employment applications for your
business. Thinking about hiring new employees? Let us create a customized
employment application with a system that will automatically filter through
your applicants, saving you time by viewing only the most qualified
applicants based on your criteria.
Example: www.sbcinc.info/employment
SWOT Analysis
• Strengths: Qualities of the organization that are helpful to achieving the
objective.
• Weaknesses: Qualities of the organization that are harmful to achieving
the objective.
• Opportunities: External conditions that are helpful to achieving potential.
• Threats: External conditions which could create obstacles to a business
reaching its optimal performance.
This type of survey is created for you to receive detailed input from
employees and peers in order to gather information that will improve the
structure and flow of information within your company. Typically the
respondents to the questionnaire include all employees, which helps get a
360 ̊ perspective. The data collected from this type of survey can assist your
business in planning new goals and strategies to reach its full potential.
Survey results from thousands of employees can often be delivered within
days.
Example: www.sbcinc.info/swot
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7. Types of Surveys
Customer Surveys
Customer Profile Survey
An internet-based application in which the respondent is asked to complete a
survey. The questions can be customized to meet the client's needs. The
results are delivered in tables and graphs to summarize data and help our
client oversee consistency or scale changes.
The information obtained is used for strategic planning, marketing plans, and
other important business decisions. Knowing who you customer is, is critical
for business success.
Example: www.sbcinc.info/profile
Customer Satisfaction Index
Staying in touch with what people think about your product and/or service
allows your business to adapt to consumer needs quickly. With this survey
your clients will be able to give their opinion through a series of questions
(this normally takes about 45 seconds). The data collected will be
summarized and given to your company in any format necessary, in a timely
manner. The results can help your business achieve more sales, better
service, increased profits, and fewer defects.
Example: www.sbcinc.info/service
Product Polls
If your company wants to launch a new product or change from one product
to another, it’s important that you know exactly what your customers’
preferences are. By creating a product poll, you can survey your customers,
both present and future. In doing so, you will be able to recognize their
purchasing power opinions and buying trends.
Example: www.sbcinf.info/polls
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8. Types of Surveys
Event-Related Surveys
Event Registration
Creating an online registration form for your events will help your company
be more efficient in the event planning process. Online event registration
saves time and money by collecting payment information, creating registered
guest lists, and giving you an accurate headcount of attendees.
Example: www.sbcinc.info/registration
Poll Event Attendees
It is crucial after any event to receive attendee feedback. Help enhance your
future events by gaining knowledge about your previous event’s pros and
cons. Our ability to survey with response grids, radio buttons, drop-down list
boxes, check boxes, choose many list boxes, ranking questions, numerical
response fields, and paragraph response fields allows attendees to give their
feedback while providing you with valuable information.
Example: www.sbcinc.info/attendees
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9. Types of Surveys
Personality and Aptitude Assessments
These assessments provide recruiting personnel, managers, and supervisors with
scientifically validated, detailed information about their abilities and potential for
success in their potential position. Test reports are generated in real time and
provide a graphical summary of results, detailed narrative analysis, list of strengths
and challenges, and tips on how to use the mind to maximize performance.
The team of experts who have created these assessments come from the fields of
psychology, IT, artificial intelligence, research, and statistics, and are committed to
the goal of helping people grow, mature, and reach their full potential. Being one of
the major providers of psychometric evaluations and psychological content
available on the web, they continually strive to ensure they fulfill their mission in an
engaging, innovative and intuitive way. This group of experts have worked with
such organizations as Land Rover, Major League Baseball, and McDonald’s to just
name a few.
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10. Administration
Once the design phase is complete, SBC consults with you to determine the best security
level, incentives, deadlines, and respondent notification method for your particular project.
We help you with every decision along the way to make the process as easy and stress-free
as possible.
A secure and confidential online survey is key to collecting the true sentiments of
customers, potential customers, or employees. Since unsecure surveys can be subject to
bias response averages, SBC protects the security of your survey while maintaining
respondent anonymity.
SBC protects the anonymity of your survey respondents by stripping the data of all
identifying information before passing on survey results to the client. However, if
customer information needs to be obtained by the client, we ensure that this information
goes directly to the client.
A high survey response rate is necessary to control costs, produce statistically precise data,
and provide actionable survey results.
We have identified various techniques to survey effectively:
Online Surveys
For online surveys, personalized email invitations; website links; or postcard
invitations are sent to each respondent with simple instructions for accessing and
completing the survey.
Telephone Surveys
Telephone surveys are set-up exactly as online surveys, except friendly call center
personnel administer the survey rather than the respondents completing it directly.
Personal Face-to-Face Interviews and/or Focus Groups
Sometimes the preferred way to get an individual’s reaction to an issue is by having
live conversations. This process requires a much more custom effort. Over the years
SBC has hosted Focus Groups for a variety of industries in over 20 countries. In
addition to read between the lines we have interviewed hundreds of people to not
just ascertain factual results, but to also get a sense of how they feel by their
reactions to our questions posed.
This process of surveying individuals through live interviews or focus groups is
without a doubt more challenging and time consuming. However it also allows us to
ask questions that might come up as a result of how people react. In addition it
allows individuals to express themselves with more open responses, which will
often provide us with specific data that would not have been otherwise discovered.
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11. Survey Administration Services Include:
• Consulting services to determine the best security level, incentives, timeline
and notification methods.
• Survey hosting on SBC’s online server.
• Survey pre-test and validation with up to 15 respondents.
• Full technical support for respondents.
• Screening of duplicate/unauthorized responses.
Analysis
Now that your survey results are in, you need easy
access to the most important, relevant, and actionable
insights for your organization. SBC can help by
providing a wide range of survey analysis solutions to
match your business. We maintain excellent
relationships with various industry professionals who
assist us in creating the best solutions for your
company based on the information we collect from the
survey. Our professional networks of consultants are
experts in turning your raw survey responses into
meaningful and actionable conclusions. All of our
reports can be cut by respondent, subgroup, or
specifics to highlight the most relevant information for
each area within your organization.
Reports are available in Adobe PDF, Microsoft Excel, Microsoft Word, and can be printed &
bound, or even laid onto Microsoft PowerPoint.
Action Planning and Implementation
Many SBC clients want more than survey results and recommendations- they want to take
action. For those clients who would like professional assistance with planning the next
steps in their organization, SBC can provide on-site results presentations, and management
and sales consulting services to help you take your survey results to the next level.
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12. Pricing
Creating Value is our Mission.
SBC pricing is designed to be simple and flexible so that you can better understand how
total costs might change under a variety of scenarios. The specifications for your project
are reviewed and a custom price is estimated to provide you with the best value of research
possible. Our goal is to provide an affordable solution that brings you value.
Want a customized quote?
Call us at 858.679.1805 or email Kristen Jones at kjones@sbcinc.info
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13. Our Core Values
1. We OPTIMIZE to make as effective, perfect, or
useful as possible...
• Ways to benefit our customers.
• Make the most of the trust our clients give us.
• It means everyone in our organization is making sure
they do the best they can for our clients, all the time.
2. Looking for the OPPORTUNITY to shine...
• We use every occasion to the fullest potential and treat it as a situation for
attainment of a goal...a good position, chance, or prospect for advancement or
success.
• Every time a client gives us the opportunity to help we don't want to miss out to
give them the most we can.
• We are always looking for ways to benefit our customers.
3. Being ZEALOUS with each project.
• This means that we bring drive and ambition to everything we are trying
to accomplish. This is characterized by, or due to, zeal; ardently active, devoted, or
diligent.
• With diligence, devotion, and acting in good character this is how we want to care
for our clients' needs.
4. Using ENTHUSIASM through our work will have an impact on our clients.
• Absorbing or controlling possession of the mind by any interest or pursuit...any of
various forms of extreme devotion, usually associated with intense emotionalism.
• This is about delivering passion in what we do. Giving more than our best is the only
way we are committed to perform.
Our question to you is…
"Are you doing the same to maximize
success in your business?"
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