1. Flash The Cancer for SEO
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2. Looking to add some flash to your website’s landing page to wow your website visitors?
DON’T DO IT, mate! Flash is mostly known as the Cancer for SEO. Search engine
optimisation specialists generally agree that SEO on each and every page of your
website is important. On you home page, where flash is mostly used, SEO is vital and if
you’ve got a flashy flash page on your home page, you’re not typically doing the right
thing for your website or your business.
Flash – Typically Illegible to Search Engine Spiders
Search engines need to read web pages so that they can
ascertain what they are about and then categorise them
appropriately. With a flash presentation, your website’s
home page will often be illegible to search engines who
crawl and measure dozens of attributes on each page. It
takes pretty intricate coding to make sure you can use
flash while still optimising. Most agree that html is better.
And, the search engines will often bypass this important
page if they can’t tell what it’s about. This can impact
various things, such as your site’s search engine rankings
and could also impact your pay per click campaigns as well
because if Google spiders can’t understand what you’re
linking to, they may give you a less than optimal Google
page score which could result in poor ad placement and
higher prices per click or per page impression.
Many experts say that it’s not impossible to do flash and
Google SEO but most agree it’s much more complicated
and that you aren’t likely to get the same results as if you
create a non-flash home page.
Flash – Load Time
Beyond flash being known as the Cancer of SEO, it really doesn’t do all that much
for user experience either. When someone lands on your page, they almost always
need to wait for Flash to load and a good portion of your visitors will leave before the
flash finishes loading.
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3. The Good News
You don’t need to use flash to wow people who land on your website. There are great
design elements that you can utilise that help you optimise for SEO with the major
search engines, help you with visitor capture info for permission-based marketing, and
that can help you create a great user experience as well. Talk to Oracle Digital, Perth
SEO specialists, for conversion oriented design. We can help you succeed online where
you competitors have failed. We can design a great website that is optimised for visitors
and for search engines.
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