Internet marketing wizard, Jon Leland, explains the New Convergence of the human factors of New Marketing like ease, fun and authenticity and why trying to leverage New Media like social media, mobile and cloud computing is a folly without them.

1. S T E P P I N G U P T O
E A S E , F U N & A U T H E N T I C I T Y
F O R M O R E E F F E C T I V E &
E N J O Y A B L E
M A R K E T I N G
J O N L E L A N D
P R E S I D E N T & C R E A T I V E D I R E C T O R , C O M B R I D G E S . C O M
This entire presentation is
© 2014 Jon Leland, ComBridges & Laxmi’s Media, Inc.
All Rights Reserved.

2. N E W M E D I A & M E
70’s: Narrowcast Radio Network
80’s: Cable TV Pioneer
90’s: Digital Video Evangelist
Internet Marketing Wizard
C E L E B R A T I N G 3 0 Y E A R S O F M Y O W N C R E A T I V E S E R V I C E S C O M P A N I E S

3. T H I S I S . . .
• NOT a Silver Bullet
• NOT a Get Rich Quick Formula
• NOT One Size Fits All
M A N I P U L A T I V E H U C K S T E R S N E E D N O T A P P L Y . ; - )

4. L E S S T H A N 2 0 Y E A R S !

5. E X P O N E N T I A L L Y A C C E L E R A T I N G
M E G A T R E N D S
I M A G E C O U R T E S Y O F S O F T C O N . P H

7. D I F F E R E N T I A T E
O L D M A R K E T I N G F R O M
N E W M A R K E T I N G

8. O L D V S N E W
Intrusive Push
One-to-Many
Manipulative Selling
Attractive Pull
Many-to-Many
Relationship Building
New Marketing
“ T A L K I N ’ A B O U T A R E V O L U T I O N ”
Old Marketing

9. L E A D W I T H V A L U E .
C O M M U N I C A T E W I T H
H E A R T N O T H Y P E .

10. “ T H I S M O D E R N V E R S I O N
O F T H E I N T E R N E T
( S O C I A L M E D I A ) J U S T
M A D E E V E R Y T H I N G
M O R E H U M A N —
A N D W A Y D I F F I C U L T
A T T H E S A M E T I M E . ”
— G A R Y V A YN E R C H U K

11. E A R N E D M E D I A
“Permission marketing is the
privilege (not the right)
of delivering anticipated,
personal and relevant
messages to people
who actually want to get them.”
— Seth Godin

12. R E L A T I O N S H I P S & A U T H E N T I C C O N N E C T I O N S
T A K E T I M E & A R E A P R O C E S S / J O U R N E Y .

13. “ A C T I V A T E Y O U R F A N S .
D O N ’ T J U S T C O L L E C T T H E M
L I K E B A S E B A L L C A R D S . ”
— J A Y B A E R
Beyond the
A V O I D “ V A N I T Y M E T R I C S . ”
M E A S U R E C O N V E R S I O N S & E N G A G E M E N T .
T H E R E I S A “ T H E R E ” T H E R E .

14. S T E P P I N G U P T O
E A S E , F U N & A U T H E N T I C I T Y
F O R M O R E E F F E C T I V E &
E N J O Y A B L E
M A R K E T I N G
J O N L E L A N D
P R E S I D E N T & C R E A T I V E D I R E C T O R , C O M B R I D G E S . C O M
This entire presentation is
© 2014 Jon Leland, ComBridges & Laxmi’s Media, Inc.
All Rights Reserved.

15. E A S E , F U N &
A U T H E N T I C I T Y C O M E
F R O M G O O D
S T O R Y - T E L L I N G
• Know Your Value
• Identify Your Audience
• Connect to Shared Pain
• Align Against the “Enemy”
• Take Risks
• Be Emotional/Vulnerable
• Leverage Oxytocin
Actor, Jim Carrey at
Maharishi University

17. T H E E A S E O F T H E
M I N I - L A U N C H E S
Small Incremental Steps:
experiments, tests & trials that
allow you to learn while
enjoying the journey
B E W A R E T H E E N E M I E S O F
O V E R W H E L M &
H Y P E R - P E R F O R M A N C E

18. F U N , P L A Y & E N T H U S I A S M M A K E T H E
J O U R N E Y M O R E E N J O Y A B L E

19. – E M E R S O N
“Nothing great can be accomplished
without enthusiasm.”

20. L E V E R A G E “ T H E V I S U A L W E B ”

21. A U T H E N T I C I T Y I S A P R A C T I C E , A
P R O C E S S & A C H O I C E

24. T H A N K Y O U !
ComBridges.com
(free newsletter & blog)