Session Title: The Subscriptions Services Movement Description of Session: New subscription based offerings for consumers and businesses provide an alternative to owning or purchasing products. The most common examples include hosted services such as Netflix and Salesforce.com but even traditional products that cannot be delivered online such as Adobe’s PC software suite and online razor sales (Dollar Shave Club) have made the move to subscription based models. In fact a recent poll from the Economist Magazine Intelligence Unit suggests nearly half of businesses surveyed in the US, UK and Australia are looking to offer a subscription based product in the next 2 years.Jonathon will lead this Town Hall style session sharing his experience and the subscription approach. Join the conversation and explore if your product or business could benefit from being served as subscription or service. Align your consumers interests with yours by creating a relationship instead of a single sale.

1. SUBSCRIPTION
Movement
SERVICES
Jonathon Moody
VP Operations, Versature
Monday, 4 November, 13

2. SUBSCRIPTIONS?
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4. MOVEMENT?
• New
word for renting or
leasing?
• Isn’t
this just the old lease vs
buy debate?
• Is
the consumer ahead?
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5. B
I
R
C
H
B
O
X
the
Perfect
Subscrip6on
Business
Subscrip)ons
in
different
categories
already
existed
on
the
market
XIXth
century
2007
Tradi)onal
categories
•
Magazine
and
newspaper
2010
Expansion
to
other
categories
Introduc)on
to
apparel
•
Shoedazzle
disrupted
the
•
Copycats
of
Shoedazzle
subscrip6ons
market
by
selling
new
pair
started
to
appear
on
the
•
Telcoms
and
TV
of
shoes
in
subscrip6on
for
market
(JustFab)
•
SoCware
as
a
service
$39.90
•
The
model
has
spread
to
Shoedazzle
raised
$60M
in
other
categories,
e.g.
funding
•
male
essen6als
(Manpacks)
Source: birchbox.com
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8. CONSUMER GOODS?
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10. FLASH IN THE PAN?
• Surveyed
293 business
executives
• Majority
are changing buying
and selling habits to include
subscription services
• 84%
believe it will increase
revenue
Source: http://info.zuora.com/2013EIUReport_Home.html
Monday, 4 November, 13

11. BUSINESS SENSE?
• Recurring
• Can
revenue
be less VC intensive
• Slow
ramp up
• Complex
billing and operations
• Launch
from within nonsubscription firm
• Pricing
Monday, 4 November, 13
models

12. SUBSCRIPTION
Movement
SERVICES
DISCUSSION
Jonathon Moody
jmoody@versature.com
Monday, 4 November, 13