From Leticia's talk at Bristol Zoo

1. the ‘old fashioned way’...

2. the ‘old fashioned way’...
... who is this again?

3. • the world’s largest professional network
• more than 157 million registered users
• over two new members every second

4. what it’s all about:
• on-line community for professionals
• business development, networking and connecting
• sharing best practice and learning
• finding a job
• creating a human face for your organisation
• contacts management system

5. getting started - getting 100% profile

6. getting started - getting 100% profile
8 steps to get there
it’s all about optimising your profile for
search

7. • with 100% profile you will be 40% more likely to
show up in searches

8. • with 100% profile you will be 40% more likely to
show up in searches
• LinkedIn profile pages always rank highly in google
• remember – keywords!

10. step 1 – photo: smile!

11. step 1 – photo: smile!
step 2 – headline
describe what you do!

12. step 3 – summary
keywords!

13. step 3 – summary
keywords!
call for action

14. opitmisation is key

15. step 4 – most up-to-date
position with description
and 2 past positions

16. step 5 – 5 or more skills

17. step 5 – 5 or more skills
step 6 – education

18. step 7 – industry
and postcode

19. step 8 – 50 or more connections

20. step 8 – 50 or more connections
tips to develop your network…
1 - connect with your existing contacts – import your address book

21. step 8 – 50 or more connections
tips to develop your network…
1 - connect with your existing contacts – import your address book
2 - use the add connections page to connect with new people

22. step 8 – 50 or more connections
tips to develop your network…
1 - connect with your existing contacts – import your address book
2 - use the add connections page to connect with new people
3 - find people in your groups and target 2nd and 3rd degree
connections, industries and regions

23. step 8 – 50 or more connections
tips to develop your network…
1 - connect with your existing contacts – import your address book
2 - use the add connections page to connect with new people
3 - find people in your groups and target 2nd and 3rd degree
connections, industries and regions
4 - send back a short acknowledgement when someone agrees to
connect

24. step 8 – 50 or more connections
tips to develop your network…
1 - connect with your existing contacts – import your address book
2 - use the add connections page to connect with new people
3 - find people in your groups and target 2nd and 3rd degree
connections, industries and regions
4 - send back a short acknowledgement when someone agrees to
connect
5 - follow companies of interest and connect with their employees

25. step 8 – 50 or more connections
tips to develop your network…
1 - connect with your existing contacts – import your address book
2 - use the add connections page to connect with new people
3 - find people in your groups and target 2nd and 3rd degree
connections, industries and regions
4 - send back a short acknowledgement when someone agrees to
connect
5 - follow companies of interest and connect with their employees
6 - add a LinkedIn link/button to your email signature

26. step 8 – 50 or more connections
tips to develop your network…
1 - connect with your existing contacts – import your address book
2 - use the add connections page to connect with new people
3 - find people in your groups and target 2nd and 3rd degree
connections, industries and regions
4 - send back a short acknowledgement when someone agrees to
connect
5 - follow companies of interest and connect with their employees
6 - add a LinkedIn link/button to your email signature

27. •a quite useful feature!

28. •a quite useful feature!

29. •people you may know...

30. • the more
recommendations you
receive, the better your
ranking
• give recommendations
too!
• develops trust and
promote expertise and
reputation
• a mix of colleagues,
clients, partners and
suppliers
• plus, it’s a real ego
booster! share the love!

31. • proactive networking can increase leads

32. • proactive networking can increase leads
• review your network and groups and send short and friendly
messages introducing yourself and how you can help them
or their network

33. • proactive networking can increase leads
• review your network and groups and send short and friendly
messages introducing yourself and how you can help them
or their network
• do not attempt to hard sell

34. • proactive networking can increase leads
• review your network and groups and send short and friendly
messages introducing yourself and how you can help them
or their network
• do not attempt to hard sell
• offer to make introductions from your network

35. • proactive networking can increase leads
• review your network and groups and send short and friendly
messages introducing yourself and how you can help them
or their network
• do not attempt to hard sell
• offer to make introductions from your network
• follow up and make calls – get offline and face-to-face!

36. •can be viewed by your 1st degree connections
and group members following you
• share interesting information – KISS – more from Jon!

37. • familiarise yourself with your settings
• get the most of the features available!

38. make sure you are
searchable and open to
incoming emails!
• familiarise yourself with your settings
• get the most of the features available!

39. link to your twitter
account
make sure you are
searchable and open to
incoming emails!
• familiarise yourself with your settings
• get the most of the features available!

40. • monitor the visibility of your profile
• premium account – allow you to see more

41. • monitor the visibility of your profile
• premium account – allow you to see more

42. • monitor the visibility of your profile
• premium account – allow you to see more

43. question
now you have a 100% profile...

44. question
now that you have a 100% profile...
... how linkedin can raise your profile, increase brand
awareness and get leads?