The document outlines 10 things that Google hates about websites according to Jon Payne of Digital Gaggle. The 10 things are: 1) Content that does not reflect the language and questions of potential customers, 2) Duplicate content, 3) Images and videos of inappropriate sizes or hosting, 4) Problems with mobile user experience, 5) Ridiculous URLs, missing page titles or tags, 6) Bulky code, 7) Slow load times, 8) Lack of trustworthy links from other sites, 9) Poor security on forms and checkouts, and 10) Lack of structured data about products, people and places using Schema.

1. © Noisy Little Monkey | 2017
10 Things Google Hates About You
Jon Payne
Digital Gaggle
For Your Eyes SEOnly

2. @MrJonPayne
@MrJonPayne

3. Natasha
Creative Director
Nicola
Managing Director
Jon
Technical Director
Mr Dog
VP Farts EMEA
Lucy
Account Manager
Clare
Operations Manager
Claire
Events Manager
Ste
SEO Manager
Gertie
Digital Marketing Exec
James
Digital Marketing Exec
Zoe
Junior Marketing Exec
Natalie
Digital Marketing Exec
Josh
Inbound Manager
Joanne
Junior Marketing Exec

4. BIZ ‘2’BIZ
INBOUND MARKETING
ECOMMERCE PROFESSIONAL SERVICES
@MrJonPayne

5. Today
10Things Google Hates AboutYou

6. @MrJonPayne

7. @MrJonPayne
10,000+ SIGNALS

8. noun
information made available by
website or other electronic
medium.
CONTENT

9. @MrJonPayne

10. @MrJonPayne

11. @MrJonPayne

12. @MrJonPayne

13. @MrJonPayne

14. @MrJonPayne

15. 1. Produce content that reflects the language, tone of your potential customers. Answer their questions.
2. Identify duplicate content and have your web dev 301 redirect it to the canonical source.
3. Make images appropriate size and use better video hosting platforms
Content| Fix 10 Things Google Hates About You
@MrJonPayne

16. @MrJonPayne
CODE

17. @MrJonPayne

18. @MrJonPayne

19. By Benh LIEU SONG – Wikimedia Commons
@MrJonPayne

20. @MrJonPayne

21. @MrJonPayne

22. @MrJonPayne

23. Code| Fix 10Things Google Hates AboutYou
4. Find problems with your mobile UX, get your web dev to fix them
5. Identify ridiculous URLS, duplicated or missing page titles, H tags, image alt text, meta descriptions.
6. Bulky code
@MrJonPayne

24. noun (informal)
the whole number or
quantity of people or
things in question.
CABOODLE
@MrJonPayne

25. @MrJonPayne

26. UX
@MrJonPayne

27. YOUR
UX
@MrJonPayne

28. @MrJonPayne

29. @MrJonPayne

30. ROUTE TO YOUR USER
@MrJonPayne

31. Caboodle| Fix 10Things Google Hates AboutYou
7. Find out yourTimeTo First Byte, optimise hosting to go on “B” of “Bang”
8. Find out who links to your website (& competitors) and develop a strategy to acquire more trustworthy links
9. Check your site’s security, particularly around lead gen / sign up forms and check-outs
10.Use Schema to structure unstructured data, for products, people and places
@MrJonPayne

32. @MrJonPayne
10 Things Google Hates About You

33. @MrJonPayne
Google ♥ You

34. DOWNLOAD
bit.ly/4-EZ-Ways
@MrJonPayne

35. @NoisyMonkey
@MrJonPayne
Questions?