Exploring the Future Potential of AI-Enabled Smartphone Processors
Optimize Content Delivery for User Goals & Relevance
1. Information & Intent Optimizing Content and the User Search Experience
2. "What information consumes is rather obvious: it consumes the attention of its recipients. A wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it." (Computers, Communications and the Public Interest, pages 40-41, Martin Greenberger, ed., The Johns Hopkins Press, 1971.)
3. “ What information consumes is rather obvious: it consumes the attention of its recipients. A wealth of information creates a poverty of attention .” Less Attention…
4. “… a need to allocate that attention efficiently among the overabundance of information sources that might consume it.” … Demands More Relevance
5. How do we get attention? Intelligently changing content based on intent
6. How do we get attention? Intelligently changing content based on intent How do we determine relevance? Testing
7. How do we get attention? Intelligently changing content based on intent How do we determine relevance? Testing How do we deliver relevance? Targeting
10. Discovery What I don’t know Goal Intent Recovery What I know or knew Navigational “ Ford Motor Co” List “ US Presidents” Locate “ Hilton Hotel Chicago” Obtain “ U2 tickets” Entertain “ web cams” Download “ U2 mp3s” Interact “ loan calculator” Closed “ NFL Schedule” Opened “ How does hair fall out” Directed About a particular topic Undirected About a general topic Directed About a particular topic Closed “ 2004 electoral vote” Informational I want to learn __ Locate “ NJ waste dumps” List “ Top Ad Agencies” Advice “ lose weight fast” Resource Something other than info on a web page Opened “ refrigerators” Searcher Goals
16. Attention Factors: Links, Authority & Age Links pointing to full URL: 1,598 Links pointing to domain: 2,162,742 Age of Domain: 4773 days old Links from domains with .edu TLDs: 1,690 Links from domains with .gov TLDs: 55 Links found in Wikipedia: 388 Page Rank: 8
17. Google PageRank - Links of Attention “ PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value . In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important.”
21. The Power of Social Media Links for SEO Links to article 14 days after getting on first page* Digg.com ~ 2,500 Del.icio.us ~ 800 Reddit.com ~ 500 Netscape.com ~ 400 *SEOmoz.org Social Media’s Snowball Effect
22. Making Link Love Who’s tagging a photo, a news story or a blog post?* 29% of online American men 27% of online American women 32% of online Americans 18-29 years old 31% of online Americans 30-49 years old 23% of online Americans 50-64 years old 31% have a college degree 28% have some college 24% have a high school degree 26% are white, non-Hispanic 36% are black, non-Hispanic 33% are English-speaking Hispanic *PEW Online Activities and Pursuits 1/31/07
