This document discusses conversion optimization and winning visitors after they arrive on a website. It emphasizes that consumers know more about what they want than website owners, and advocates giving people the ability to define their experience both before and after they arrive by flipping the traditional sales funnel. The document also mentions demos and includes a Bob Dylan quote about happiness being the road rather than the destination.

1. Conversion Optimization Winning After They Arrive

2. Do your visitors arrive bleary eyed…

3. or do they arrive ready to make an impact?

4. “ Winning After They Arrive” a little – info you know about people A LOT – controls you give people

5. FACT: Consumers Know More About What They Want Then You Ever Will!

6. Give people the ability to define their experience

7. … before and after they arrive

8. Flip the Funnel

9. Flip the Funnel Content (location) Context (relevance) Intelligence (content) Tools (search)

10. Demos

11. “ Happiness is not on the road to anything. Happiness is the road.” - Bob Dylan’s Grandmother