Hvordan kommer du i medierne? Og hvordan opbygger du et personligt brand? Dette er slides fra foredrag med den danske ekspert i PR og personlig branding - Jonathan Løw.

1. Who?

2. What is Richard Branson like?

3. You have been told a story

4. We’re all suckers for good stories

5. So why the f*** do you keep
talking about products?

8. 12.000 followers
20.000 followers
14.000 followers

9. Tell stories about what inspires me
Tell stories about my business expertise
Share rather than sell

10. Gomore
Hungry.dk
Lix.com
Lunar Way
LaserTryk
PL & Partners

12. A need to be heard
A need to feel understood
A need to find meaning
A need to be ourselves

16. 95%

17. Timing
Uniqueness
Honesty

22. Spotting
the good story

23. Spotting
the right journalist

25. Spotting
the newshook

29. • From product to people
• Short e-mail pitches
rather than press
releases or long stories
• Moved pictures from e-
mail to attachments
• Stopped attaching the
key story

30. • Put the story in a public
context / debate
• Looking for local
stories and heroes
• Stopped using the word
”omtale” (mention)
• Helped journalists
identify ‘the good story’

31. Jonathan Løw