An update for my 2011 presentation about how to run a marathon in a panda suit - and live to tell the tale. Held in Stockholm May 2012.

1. THE
PANDA
RUN
HOW TO RUN A
MARATHON IN A
PANDA SUIT AND
LIVE TO TELL THE
TALE
JONAS JUHLER HANSEN
STOCKHOLM MAY 2012
TWITTER: @JONASJUHLER #PANDARUN

2. THE RUNNER
JONAS JUHLER HANSEN
DIGITAL STRATEGIST
NORDISK FILM
10 MARATHONS
PB 3:08:45
@JONASJUHLER #PANDARUN

3. THE MISSION
FINISH COPENHAGEN MARATHON
2011 IN A PANDA SUIT AND RAISE
10,000 DKK FOR THE WWF
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4. THE REASONS
THE CHALLENGE THE CAUSE
THE ATTENTION THE LULZ
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5. THE GAME PLAN
1. Keep it personal
2. Keep it silly
3. Emphasize the stupidity
4. Underline the risk
5. Ask for a symbolic amount
@JONASJUHLER #PANDARUN

6. THE DONATION PAGE
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7. THE LANDING PAGE
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8. THE SEEDING
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9. @JONASJUHLER
@JONASJUHLER #PANDARUN

10. @JONASJUHLER #PANDARUN

11. THE MARATHON
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12. THE HEAT
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13. THE VISION
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14. THE WEIGHT
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15. THE RECEPTION
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16. THE PRESS
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17. #PANDARUN
@JONASJUHLER #PANDARUN

18. @JONASJUHLER #PANDARUN

19. THE NUMBERS
Raised 17,110 DKK
101 donations
Largest 5,000 DKK
Smallest 4 DKK
7 in 10 from personal network
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20. THE LEARNINGS
1. Authenticity
2. Madness
3. Easy to frame
4. Identification
5. A cause
6. Network
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21. THANK
YOU
JONAS JUHLER HANSEN
jonas.juhler@nordiskfilm.com
@JONASJUHLER #PANDARUN