Presentation on Social Media Marketing for the Real Estate Industry

5. People don't go on Facebook or
Twitter to find a home.

6. But buyers will tend to look on real
estate websites like Lamudi or My
Property.

8. Oversharing or "spamming" listings
on social media is a sure way to be
unfollowed or unliked.

9. Without an established
following, friends or
circles, social shares
will not reach anyone.
A social media
marketing strategy is
much more than just
sharing.

10. The reality is paying for sponsored social
media posts can be a great way to reach
your potential buyers, just make sure that
this is what is really happening.

11. Remember, getting in front of the
right people no matter how few, is
more important than getting in
front of thousands or millions that
don't.

12. Remember social media marketing is about
pull and not push.

14. Build relationships - Social media is
about building relationships with
people who you can either do business
with or help your business grow. The
best way to make social media work is
to be social.

15. Look for interest and provide value -
Listen to what people are interested in
hearing about, look for the important
questions and answers, you have to give
them value before asking for their money.

16. Stop Spamming - Provide
some helpful information,
and not just listings.