This document describes a fundraising model called "Shop to Earth" that allows supporters to raise money for charities by shopping online. Supporters shop through a custom portal linked to retailers' websites, and the retailers provide rebates of up to 40% of purchases to the charity. This model requires no inventory or volunteers and provides donations all year through supporters' regular shopping. It is presented as more effective than traditional fundraising methods like galas or sales that require more time and effort from volunteers.

1. Join us in our…
FUNDRAISINGModel
“An Earth Friendly Vehicle For Successful
And Simple Fundraising”

2. Creative Concept:
Giving Without Giving
Your supporters can choose from nearly 1,000 well-known stores,
services, restaurants, and “green” manufacturers that they need
or want to purchase from anyway, regardless of economic level.
1. Encourage supporters to shop via your own custom portal that links
direct to the actual retailers website, complete with lowest discounts
& coupon options.
2. Purchases originating from your site contribute up to 40% retailer
rebate for you.
3. 100% of all retailer rebates coming from your site are paid to you
monthly.

3. Examples of
Funds Generated
• If 10 people spend $100 monthly via your site, assuming
10% average rebate, your charity would earn $100/month
or $1,200/year.
• If 100 people spend $100 … $1000/month or $12,000/year.
• If 1000 people spend $100 … $10,000/month or
$120,000/year.

4. Benefits of
Shop to Earth
• No storage of products to be distributed
• Less need for donors, volunteers, events
• Less pressure on supporters…simply shop!
• Encourages “green”, eco-friendly products
• Provides a dedicated, custom website
• “Green” virtual back office tracks orders
• Direct deposits to your charity 100% of retailer
rebates as tax-free donation

5. A Few Participating Retailers and
Hundreds more…
10% 15% Up to 10% 40% 6%
10%
Up to 7%
6% 10% 6%
6% 3%
6% 3%
3%

6. A Few Participating Services and
Hundreds more…
10%
6% 10%
8% 5%
10%
5% 10% 6% 6%
7%
Up to 3% Up to 8% 6%
6%

7. A Few Participating
Green Merchants
15% to 20%

8. Shoppers Can Shop!
For those that want to shop in the stores,
go out to dinner, the movies, to a hotel…
and support your charity at the same time!
• Gift cards available from most retailers
• Hundreds more available through:
• Gifts.com
• GiftCertificates.com
• Restaurants.com

9. A Few Gift Cards and
Hundreds more…

10. Shoppers Can Also Shop
From Home!
• Shoppers are routed to the actual retailer’s
website, with the same discounts
• Shoppers can use coupon codes,
comparison shop, take advantage of
specials, and still support your charity
• Some online stores have no sales tax,
increasing savings for shoppers
• Some online stores offer local pickup

11. A Few Ways to Promote Your
Fundraising Website
• E-mail blasts
• Post link and goals for this new fundraising
model on your website – we can help
• Newsletters|flyers|magazines|events
• Local paper and local news team
• Fun competitive fundraising contests
• Word of mouth

12. Shop to Earth vs Goodshop
Shop to Earth GoodShop
• Higher % retailer rebates • Lower % retailer rebates
• Pays you 100% donations • Pays you 50% donations
• Dedicated website that can be • 71,000 charities share a portal,
customized for you with ability to lose donation
• Pays monthly direct deposit • Pays annually by check
• Shoppers visit your website, • Shoppers must choose your
no need to choose you in charity from 71,000 others in
order for you to be paid order for you to be paid

13. Shop to Earth vs Traditional Fundraising
Galas, Candy, Raffles
Shop to Earth
•
• Inventory storage & effort
Inventory free
•
• Volunteer staff necessary
Volunteers unnecessary
•
• Pressure to donate|buy|sell
No pressure on supporters
•
• Supporters are primary
Retailers are primary source of
donators of money & time
donations via rebates
• Choices hampered with
• Choices made by supporters
specific dates, as well as
via shopping for items needed
items/prices and time/cost
or wanted all year-round

14. Brilliant Concept of Simplicity, Less
Time/Cost = More Proceeds for you
• Donations can flow all year 24 x 7 – giving without giving!
• No monthly fee, no minimum purchase, no tax on donations
• No paperwork or volunteers required with events minimized
• Saves event-related time/costs while reducing pressure
• Portal can be subset of existing site (e.g. www.xxx.org/shop) or
separate (e.g.www.ShopForXXX.org) with bi-directional links
• 100% of rebated monies direct deposited monthly to you
• Supporters shop for what they want/need, retailers donate
• Can augment existing programs, not necessarily replace
• A brilliant solution for a nation in economic crisis
• Win-Win-Win for charity, supporters, and retailers!
• One plus one (shoppers & retailers) = three (those + charities)