This is part one of a two part class for Facebook for business. There is so much to using Facebook effectively for your business. This is a guide along with actually showing Facebook.com to my students.
2. Social media
defined
Social media
marketing
Your website
Inbound vs.
Outbound
marketing
Facebook statistics
Using Facebook
Facebook home
page
The right way
Branding
Facebook
◦ The wall
◦ Your profile
Inviting others
Privacy settings
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3. Social media is online content created by
people … transforming monologues (one to
many) into dialogues (many to many) and is
the democratization of information,
transforming people from content readers
into publishers. It allows people to connect in
the online world to form relationships for
personal, political and business use.
Businesses also refer to social media as user-
generated content (UGC) or consumer-
generated media (CGM).
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4. Social media marketing also known as social
influence marketing is the act of using social
influencers, social media platforms, online
communities for marketing, public relations
and customer service. Common social media
marketing tools include Twitter, blogs,
LinkedIn, Facebook and YouTube. *
*Wikipedia.
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5. Your website or
landing page is the
center of everything
and all social media
efforts should pull
people in.
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6. Newspaper circulation
48.4 million daily
285 million people
watch television
monthly
14.3 billion core
searches monthly –
both in searching and
other media
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7. Outbound Inbound
Print Ads
Television
Radio
Cold calling
Trade shows
Email blasts
Mail advertisements
Blogs
Videos
SEO
Webinars
Feeds, RSS
Social networks
EBooks
Articles online
Email marketing
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8. YourMarketingGal.com Copyright
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Facebook US users
grew from 42 million
to 103 million in
2009
That’s 145% growth
35+ - more than 30%
55+ - grew by 923%
Most popular
Social
networking
website*
Second most
popular website
– behind Google*
250,000,000
estimated unique
monthly visitors*
9. Public relations, customer
service
Create fans
Interact with people
Establish your expertise
Network – get to know
people
Create brand awareness
Build trust
Find customers &
prospects
Build community
Find partners
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11. Similar to a cocktail
party
If you say, I’m a super
star photographer,
website designer,
florist, marketing guru,
etc. - who cares?
Nobody cares about
you or your product,
except you
Give people a reason
to connect
with/follow/friend you
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12. Use the same professional picture
in all your social media efforts
Post helpful articles and videos
Share business and inspirational
quotes
Update your status often
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14. Same thing applies to all
social media
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15. Your picture
Tagline
Friends
Optional things on
the side you want
or can have as
“boxes” or tabs on
top
Basic Information
Personal
Information
Contact Information
Education & Work
Memorable Web
Address
Blogs
Personalize your profile by
adding pictures.
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16. Home page > Friends tab
> Find friends
Can add email address and password for email services
such as Google
Upload your Outlook contact list
Find friends by first and last name or email
Home page > Invite friends to join Facebook
(on right side of page towards middle)
Send a personalized note when inviting or
accepting friend requests
Group them into lists to organize your friends
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17. Your choices on what to share
◦ Changes all the time. Here is the latest info:
http://blog.facebook.com/blog.php?post=391922327130
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18. Social media
defined
Social media
marketing
Your website
Inbound vs.
Outbound
marketing
Facebook statistics
Using Facebook
Facebook home
page
The right way
Branding
Facebook
◦ The wall
◦ Your profile
Inviting others
Privacy settings
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19. Fear melts when you take action towards a goal you
really want. – Robert G Allen
When you dance, your purpose is not to get to a
certain place on the floor. It's to enjoy each step
along the way. – Wayne Dyer
Live as if you were to die tomorrow. Learn as if you
were to live forever. – Mahatma Gandhi
Do not wait; the time will never be "just right." Start
where you stand, and work with whatever tools you
may have at your command, and better tools will
be found as you go along. – Napolean Hill
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20. Jo Guerra
Speaker • Trainer • Social Media
Strategist & Consultant
303.632.2928
SocialJo1@gmail.com
www.YourMarketingGal.com
Please connect with me:
Facebook
www.facebook.com/Joguerra
Twitter:
http://twitter.com/joguerra
Facebook Fan Page
http://facebook/yourmarketinggal
LinkedIn
www.linkedin.com/in/joguerra
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Hinweis der Redaktion
There is no comparison. While newspapers are closing and television does not get the audience, Google and online media keeps growing. You want to be where your customers are. People tivo commercials. Other media could be Twitter, YouTube, Facebook, etc.
Outbound is more the traditional marketing – considered interruptive marketing. Inbound – people participate because they want to. So many components
Successful companies in social media act more like Dale Carnegie and less like David Ogilvy – Listening first, selling second.
Social media isn’t a fad, it’s a fundamental shift in the way we communicate.
In the near future, we will no longer search for products and services, they will find us via social media. – This is already happening
Social Media Revolution.
For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be.
Business Week, February 19, 2009
Facebook stats Originally for college students – one of the most important things is 78% of consumers trust what their peers say, compared to only 14% trust advertisements Think of indirect ways of branding yourself through your updates, etc.
How many people have signed up? Let’s go to page and look at it. You’ll need:
First Name
Last Name
Email
Password
Sex
Birthday Facebook requires it – I actually lied about it because you never know.
Help is at bottom right or top right – Note the more you engage with others the more you get back and people get to know you.
Look at but don’t do:
New requests, messages & notifications – highlighted at the top if you have requests – show red and messages
News Feed, Messages & other features
Games & bookmarked applications
Chat with friends online
Account: Privacy & other settings, logout, help center & more
Birthdays & other events
Facebook chat
Read & then:
Get Social on Facebook
Look at requests for friends and accept or ignore - If accept, write on your new friend’s wall or send them a message thanking them for becoming your friend
Answer messages
Look at your wall and comment on postings
Look at your notifications and answer
Wish your friends a happy birthday
Join groups and comment on the wall
Tell people you will share their events or postings
Thank them for posting things you like
Give people the thumb up but also comment
Invite friends to join your network. Tell them how you know them or why you would like to connect when you ask them to join
Look at notifications – and all three things at the top left:
Want to Fail in Your Efforts? Do Not:
Engage or interact with others
Share interesting content
Want to Fail in Your Efforts? Do:
Spam or over promote yourself or your company
Tell others how great you and how great your company is
Post negative comments about others
Share boring, useless information