1. What are they doing?!
Current trends in the kids digital space
10.2.13
Joi Podgorny
Director of Community Engagement
Smart Bomb Interactive

2. Who am I?
Kids Entertainment Veteran
20 years front line and
strategic Customer Service
15 years in interactive
strategy,
community/moderation
and social media
management
(I was #2300 on Twitter, nbd)
I love charts, pugs, most TV,
mashed potatoes &
adventure

3. What brands have I
worked on?

4. Why am I here?
To let you in on some known (and not so known)
trends that are keeping the kiddos busy
in the digital space

5. So...
What ARE they doing?
Games Games Games
DS
Flash sites
Tablets
Phones
Consoles

6. What ELSE
are they doing?
Videos Videos Videos
watching
commenting
making
sharing

8. Real Life Host Videos

9. Anything else?
User Generated Content
Blogs, Wikia
Fan Fic, Fan Art
Minecraft
Music Videos, How to

10. AJ Blogs

11. Fan Art

12. How to/Codes/Cheats

13. And...
MUSIC VIDEOS!
Oh, how they love to
make music videos...

14. AJ Fans LOVE to make
them
See more at
http://youtube.com/PlayAnimalJam

15. A few more things...
Dual screens
Trolling/Shaming
Acronyms
Filter Dodging
Glitch Culture
>13 yr old sites/apps
Multi-Tasking
Parental CC Fraud
Watching others play
State of Moderation
Lack of Parental Involvement/Understanding

16. Questions?
Joi Podgorny
joi@animaljam.com
http://joipodgorny.com
@joipod