Here are ten outdated SEO practices that you need to eliminate from your skill-set so that you can avoid Google penalties and thereby find success in your SEO campaigns in 2017. To know more, check out this interesting blog https://goo.gl/9Bdk2v

1. 10 SEO Outdated
Strategies You Need to
Avoid in 2017

2. Introduction
For a digital marketer, learning and updating SEO skills is
a never-ending process if you want to stay ahead of the
game.
But there are people who use old school practices today
as they are comfortable with them.
These SEO strategies are outdated, and some of them are
deemed as black-hat by Google.
Using them in your SEO campaign will cost you time and
money, and impacts your search result rankings.

3. # Keyword Stuffing
Everybody knows that keyword stuffing
is the most outdated SEO technique and
yet, many people won’t let go of it.
Inserting too many keywords in title tag and meta-
description tag will not contribute in ranking your website
in SERPs.
Another keyword stuffing method is the over optimization
of webpage content. Adding to many keywords (even
irrelevant ones) into your page will earns Google’s wrath.

4. # Over Optimization of Internal Links
Heavy use of anchor text on internal links
was used to be one of favorite SEO tactics
as it once provided positive impact on
search result rankings.
Lately, Google has discounted this practice as
inappropriate, manipulative, spammy, and penalized
those websites with over optimized internal links.
Internal links with keyword stuffed anchor texts will hurt
your SEO rankings as Penguin update will see it as
manipulative and will impose penalty on your site.

5. # One Page for Every Keyword Variant
Creating single page for every keyword
variations was considered to be an effective
SEO technique five or six years ago.
People who are using this tactic is unaware of the fact
that Google has gotten so smart with the release of
Hummingbird and RankBrain algorithms.
The search engine can recognize different variations of
the same search query and it is now more concerned with
user intent than pure technical optimization.

6. # Quantity Link Building
Before Google released Penguin and Panda
updates, webmasters try to earn more number of
backlinks for their website, without considering link
quality.
That’s because when enough websites pointing to your
page there will be boost to your SEO rankings.
There was a time when Google considered numbers of
links pointing to a website as a ranking factor but now it
considers quality and relevance of the links pointing to
your page.

7. # Over Use of Guest Blogging
As you know guest blogging is a popular
link building strategy and for past few years
this tactic has been over used for the sole purpose of
earning links.
Three years ago, SEO community was shocked when
Google’s webspam team head Matt Cutts declared that
guest blogging is dead.
Actually, he was referring to spammy, low-quality guest
posts will attract penalty.

8. # Creating Thin or Short-form Content
There are webmasters who post thin
content on their website for the sake
getting good SEO rankings.
When I say “thin content”, I’m referring to content quality
and not just word size.
With the release of Panda algorithm update, Google
started hunting down websites with content which are low
in quality, keyword-stuffed, low word size, and totally
irrelevant to searchers.

9. # Not Focusing on Mobile Search
Many experts in the digital marketing
industry say that 2016 is the Year of the Mobile
as Google started pushing mobile search after the release
of its mobile-friendliness update in April 2015.
There are websites that are not optimized for mobile
search and their owners think it is a waste of time and
money.
Google now considers mobile-friendliness as a ranking
factor and give preference to mobile-optimized, user-
friendly, websites (with high loading speed).

10. # Use of Exact Match Domains
Using exact match domain for keyword
targeting was once a favorite SEO strategy
for webmasters and marketers alike.
Domain names like seocompany.com, cheapseo.com,
bestseoservices.com, cheapseosolutions.net were used
to rank well in Google SERPs.
Google launched algorithm update in 2012 that targeted
low-quality exact match domains and they will be
downgraded in search results.

11. # Relying Only on Google Keyword
Planner
Google Keyword Planner is everybody’s
favorite tool when it comes to keyword research.
It is effective for paid search campaigns but for SEO it is
the other way.
The results displayed in Keyword Planner is correlated
with paid search, not organic search results.
If you are relying only on Google Keyword Planner for
your SEO campaign then chances are that the keywords
you want to target for won’t give you the right results.

12. # Ignoring Social Media
This is exactly not an outdated SEO
strategy rather it is a missed opportunity.
There has been so much speculation about the role of
social media in providing SEO rank boost.
For example, if your piece of content goes viral on any
social media sites it may tend to earn many direct links
thereby resulting in high search result rankings.
Also, it is a well known fact that any content posted on
Google+ has frequently ranked well in Google search.

13. # Conclusion
If you are still using outdated techniques in 2017 then it
may severely impact your SEO campaign. It may cost you
time and money, and also your valuable customers or
clients.
So, you have to keep up with the new trends and update
your knowledge in a regular basis.
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